ses san francisco: spy vs. spy - competitive research

Download SES San Francisco: Spy vs. Spy - Competitive Research

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Justin Freid's presentation from SES San Francisco on competitive analysis.

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  • 1.Spy vs. SpyCompetitive ResearchJustin FreidTPG, An Omnicom CompanyDirector Of Digital Media(speaker logo)San Francisco| August 1317

2. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 3. San Francisco | August 1317, 2012 | #sessfWhat Is This Dude Talking About? Tags URLs Page Modifications Paid Research Tools @Justin_Freid 4. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 5. San Francisco | August 1317, 2012 | #sessfGhostery Utilize Ghostery to easily see which pixels fire when you land on a page Plugin available for Firefox and Chrome @Justin_Freid 6. San Francisco | August 1317, 2012 | #sessfGhostery@Justin_Freid 7. San Francisco | August 1317, 2012 | #sessfGhostery What software your competitors are using to run campaigns What partners your competitors are advertising with What your competitors consider a conversion No need to dig through code to find tracking pixels or conversion tags@Justin_Freid 8. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 9. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 10. San Francisco | August 1317, 2012 | #sessfHow Can This Help? Account Structure Geo-targeting Top performing search terms @Justin_Freid 11. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 12. San Francisco | August 1317, 2012 | #sessfWouldnt it be great if you could.. Keep an eye on your competitors homepage Are they adding new links? Has their title tag changed? Did they add new content? @Justin_Freid 13. San Francisco | August 1317, 2012 | #sessfWouldnt it be great if you could.. Keep track of changes competitors make to deep highranking pages Changes to content Anchor text alterations Changes to html/tags etc.. @Justin_Freid 14. San Francisco | August 1317, 2012 | #sessfWhat about landing pages? Was the CTA changed? Was a new button color utilized? Has a form been shortened? @Justin_Freid 15. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 16. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 17. San Francisco | August 1317, 2012 | #sessfHave you ever asked yourself.. What KWs are being used by competitors? How much are competitors spending each month? What CTA is used most by my competitors?@Justin_Freid 18. San Francisco | August 1317, 2012 | #sessfPaid Search Competitive Research Tools SEMRush and Spyfu @Justin_Freid 19. San Francisco | August 1317, 2012 | #sessfPaid Search Competitive Research SpyFu - Combat Tool Keywords your competitors are utilizing Opportunities Products/Services @Justin_Freid 20. San Francisco | August 1317, 2012 | #sessfPaid Search Competitive Research @Justin_Freid 21. San Francisco | August 1317, 2012 | #sessfSpyFu Combat ToolBOOM Use ExportNew AdSpyFu KeywordsGroups@Justin_Freid 22. San Francisco | August 1317, 2012 | #sessfPaid Search Competitive Research SpyFu Combat Tool Ad Text What CTAs are being used Is pricing/sales/%s being utilized? How brand heavy is the creative? @Justin_Freid 23. San Francisco | August 1317, 2012 | #sessfPaid Search Competitive Research @Justin_Freid 24. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 25. San Francisco | August 1317, 2012 | #sessfPaid Search Competitive Research SemRush How much your competitors are spending? What will it take to be competitive? How many visitors they are driving each month?@Justin_Freid 26. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 27. San Francisco | August 1317, 2012 | #sessfPaid Search Competitive Research SemRush Who are my competitors? Who else is ranking and targeted my terms? @Justin_Freid 28. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 29. San Francisco | August 1317, 2012 | #sessf @Justin_Freid 30. San Francisco | August 1317, 2012 | #sessfOh hey ad text @Justin_Freid 31. San Francisco | August 1317, 2012 | #sessf SEO and SEM are more then ranking for keywords orbuying traffic@Justin_Freid 32. San Francisco | August 1317, 2012 | #sessfIts About Money@Justin_Freid 33. San Francisco | August 1317, 2012 | #sessfTools: Connect: www.ghostery.com jfreid@tpgphl.com www.copernic.com @Justin_Freid www.spyfu.com Linkedin.com/in/justinfreid www.slideshare.net/Justin_Freid www.semrush.com @Justin_Freid