How Invitation-Only Sites are Revolutionizing Search Marketing

Philip James, Founder• Founding CEO of Snooth, world’s largest

wine website• Instrumental role in world’s highest altitude

rescue on Mount Everest

Lot18 at SES

$10m in angel and VC fundingFounded by Philip James and Kevin Fortuna

Past exits total $500mm

Membership ecommerce site for wine and epicurean products

We connect you directly with producers around the world

User acquisition acronyms: PR, SEO, SM, MGM, PPC

Three zones of value in Search Marketing

New form of e-commerce emerging…

Invite sites are a different form of e-commerceo Constant influx of new productso More niche, curated selection

Commerce & content are blurring…

Invitation-only sites like Lot18 allow foro Deep, educational and relevant content

…Which drives demand generation, not just demand fulfillment

Shift of commerce focus to drive lead generation, not sales

• Content and Commerce blurring

• Demand generators sharing in demand fulfillment

• Focus on lead gen, not sales (at first)

In summary

How Invitation-Only Sites are Revolutionizing Search Marketing