Company Introduction

July 20th, 2012

WHO Is Servio?

01 CONTENT CREATION

02 DATAENHANCEMENT

…using the most advanced crowdsourcing platform on the planet

We solve the biggest content marketing problems on the web…

High Quality High Scale

• Started in 2009 in San Francisco

• Founders instrumental in the growth of Microsoft, Napster, Netscape, Inktomi, Weblogic/BEA, Jive and Cloudmark

• More than 200,000 in workforce

Servio Global Operations CenterSan Francisco, California

History

CUSTOMERSKEY

ASSEMBLY LINE PROCESSES

InternalQualityControl

SophisticatedOutput

ComplexWorkflow

Technology

How Servio Works:The best of Human Labor and Industrial Productivity

+ =

Multiple layers of quality control

Worker credibility is dynamic and adjusted after each task

Patent-pending peer review engine

Quality is paramount

Originwork

Worker credibility

Worker credential

Peer review

Output to client?

Good

Notgood

Case study Overview

Product Descriptions:Create 50,000+ Engaging Product Descriptions that Map to Target’s Brand Voice

Challenges: • High Quality Bar• Limited Product Information• Tight Deadline• Enterprise Scale• SEO Ready

Process

50,000 Products

SCALE: Break project into tasks Distribute to Workforce of 155,000to Research and Optimize

QUALITY: Writing and Editing limited to U.S. Based workersOnly Credentialed Marketing Writers

Actual Product Examples

“Bring new life to your outdoor chaise with this reversible cushion from Outdoor Patio. With a brown and red floral pattern on one side and stripes on the other, this weather-resistant cushion can be flipped to match your mood.”

“Enjoy casual meals with friends or family on these nautical-themed TV trays. These trays come in a set of four, so the whole family can eat together. You can fold the trays and place them in the included stand for storage.”

“Complete your Winnie the Pooh nursery or child’s room with theme with this adorable hamper. Featuring Winnie and Piglet, this hamper is part of the Hunny collection. This lightweight hamper can be used for toys, linens, and more.”

Results

Challenge Pre-Servio Post-Servio

Quality Variable. Relied Largely on Manufacturer’s Descriptions

Engaging Copy in Target’s Brand Voice

Ability to Scale Limited by Existing In-House Teams

50,000 Product Descriptions Created--Scales to Meet Demand

Management Management of In-House Teams Incurs Significant Costs, and Impacts Quality and Consistency

Single Point of Contact Reduces Management Costs, Increases Quality and Consistency, and Frees Up Target Resources

Turnaround Time Project Would Have Taken Six Man-Years

Project Completed in Just 4 Months

Case Studies

Data Verification and Corrections

Case Study 1: Categorize

Case Study 2: AcquireLocate difficult ID information• MPIN: Marketing Partner Identification No.• EAN: European Article Number• UPC: Universal Product Code• MPN: Manufacturer Part Number

Case Studies…cont’d…

Simultaneous production in French, German, and UK English, using native writers

Case Study 3: Verify

Case Study 4: Non English Attributes

Frontline protection against bad profiles, 24-7 coverage

• Is the applicant wearing glasses?• Does the written submission make sense?

Case Studies…cont’d…

Long-tail research, at scale, to add value to products and categoriesPerfectly integrated, high-quality links

Case Study 5: Keyword Research & Interlinking

• Minimum Search Volume = 100• Global, Exact, English• Must fit with product

• Must not be used more than once on site

Case Study 6: SEO MetadataHandcrafted Title Tags

Leading Drugstore

Chain

Contact Information

Next Steps Discussion

“Businesses (are) getting work done at a fraction of the normal cost.”

“One of the 100 Most BrilliantCompanies in the U.S.”

“Fiendishly Clever” “The Power of Many.”--NBC TV

Product Overview:Content Marketing Services

July 20th, 2012

1. Products and Product Pages

2. Categories

3. Paid Search Campaigns

We Add Value in Three Areas

Product Page Services

July 20th, 2012

We enhance the content of your product pages

This increases your customer satisfaction, conversion rates,

and organic search traffic.

Product Page Services

How It Works

• We craft new content for your product page:– Product Description– Title Tag– Metadata (Search Results)– Pictures & Captions (extra fee)– Custom URL– Secondary Keyword

Category Microsite Services

July 20th, 2012

Category Microsites

We turn your existing category pages into microsites

This increases your search rank and drives additional high-quality

traffic

Before and After

Your Category Page Category Microsite

Pages 1 5

Text Copy Little to None 2000 words

Keyword Optimization

Little to None Category keyword plus 5 secondary keywords

Customer Perception

Little Value Useful, Expert Information

How it Works

Step 1 – Research– We carry out keyword research and measure your current

traffic.

Step 2 – Initial Construction– We build out your category page into a 5 page microsite,

using state-of-the-art SEO optimization

Step 3 – Ongoing Enhancement– On a monthly basis, we provide new content, monitor for

flaws like dead links, and add embedded links– On an annual basis, we rewrite your category page content

for maximum accuracy and freshness

PPC Campaign ContentServices

July 20th, 2012

We Solve the Hard Part

Servio supercharges your PPC campaigns

withtargeted content

How it Works

1. You specify a keyword2. We craft landing page content and ad copy

to support that keyword

Example

• We design landing pages based on your category page template

Optimizing Every Element by Hand

Custom URL

Custom Title TagCustom Category Copy

Hand-selected Products

How it Works

Step 1 –Initial Construction– We handcraft landing page content and create

multiple versions of ad copy

Step 2 – Ongoing Optimization– On a quarterly basis, we provide additional

versions of landing pages and ad copy

Premium Service

• Upgrades your landing page to a Landing Microsite, with 4 additional pages of unique, relevant content– Buyer’s Guides– Learning Centers– How-to Articles– Fun Facts

• Adds Secondary Keyword Research– Each page optimizes for a different keyword

• Adds Quarterly Microsite Expansion– Each quarter, we’ll deliver an additional 250 words of relevant fresh

material• Increases ad copy variations to 4 per quarter• Increases embedded interlinks from 1 to 3 per page

Contact Information

Next Steps Discussion

“Businesses (are) getting work done at a fraction of the normal cost.”

“One of the 100 Most BrilliantCompanies in the U.S.”

“Fiendishly Clever” “The Power of Many.”--NBC TV