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November/December 2019 "SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 YEARS"

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Page 1: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

November/December 2019"SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 YEARS"

Page 2: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the
Page 3: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

November / December PROMOTIONS 2019

FRAMES ICOLORLOVER HOLIDAY DUOS

CRUELTY FREE, 100% VEGAN, GLUTEN FREE, SULFATE FREE,PARABEN FREE, DEA FREE, SODIUM CHLORIDE FREE

SAVECOLOR COLORLOVER LOVER

COLORLOVER

BLONDE TONING

* DYNAMIC BLONDE ** MOISTURE RICH ** VOLUME BOOST ** CURL DEFINE *

* SMOOTH SHINE *

*Based on lab testing conducted in conjunction with a reputable independent entity

Testmg was performed on FRAMES/ COLOR LOVER' & in companson to a kadmg

IER

COLOR COLORLOVER LOVER

COLORLOVER

HYDRATING

gompetiove brand's performance & c/ä/ms,

(DframesiMILAN

cocoaLOV LOV

COLOR cocoag LOVER LOVER

LOVERWE OAT CESS

$15.99salon value: - $24.90

980061-000

Page 4: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

FRAMES I HOLIDAYCOLORLOVERDUOS

SAVE LOVER i LOV

LOVER

* DYNAMIC BLONDE ** MOISTURE RICH ** VOLUME BOOST *

* CURL DEFINE ** SMOOTH SHINE *

fL ox '500m/

LOVER LOVER 0VER - LOVE'

LOVER LOVER LOVER LOVERTXTURE'

CRUELTY FREE, 1 00 0/0 VEGAN, GLUTEN FREE, SULFATE FREE, PARABEN FREE, DEA FREE, SODIUM CHLORIDE FREE'Based on Jab testirv cüiducæ•d with a reputable independent entity.Testog was on FRAMES' COLOR LOVER• & tn comparson to a leadmg competiüve brann per&mance &

$15.99

salon value: $23.90 - $24.90

DECOLOR B DIAMOND 500 g / Net Wt 18 oz.• Off-the-scalp, ultra-refined powder lightener• Lift 9+ levels with supertor condition• No dust; for ultimate stylist and client comfort• Safely decolorizes hair to remove even the most difficult cosmetic colors

DECOLOR B CREAM PLUS 76 fL oz. /• Rapidly achieves 9+ levels of lightening• Leaves hair With ultimate condition and shine• Thick, creamy consistency stays moist without swelhng• Contains protective oils to safeguard hair health and scalp• On or off-the-scalp cream lightening formula

DECOLOR B CLAY LIGHTENER 500 g / Net Wt. 18 oz• Rapidly achieves 9+ levels of lightening• Ammonia free, fragrance free, will not dry out or flake• Clay texture stays in place, perfect for freehand lightening

$7.98 - $14.48salon value: 55.95 - S28S5

BY MIST Hair spray BY WIO STRAIT BALMLight & Strong283 g / Net Wt. 10 oz

MIST HAIR SPRAY LIGHT• Light hold• 55% voc• Fast drying

Will not build up or flake• Lets your color shine through

MIST HAIR SPRAY STRONG• Strong hold• 55% voc• Will not build up or flake• Provides ultimate hold• Lets your color shine through

Cframesi•MILAN

STRAIGHTENING BALM 51 n 02/ 150m/• Blocks humidity

SAVE • Smooths even the mostrebellious hair types

• Thermal protectant• Lets your color shine through

SAVE$5.84salon value: $8.98

$6.99salon value: $10.98

980061-000framesiprofessional.com 20194.11 Rights Reserved frames North AmericaTechnical Assistance: 1.800.245.6323 17 Avenue A • Leetsdaie PA 15056

Page 5: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

curl passion 5

Curl Passion intro4 curl passion shampoo 10.1 oz $11.504 curl passion conditioner 10.1 oz $12.504 curl passion leave in 10.1 oz $11.50FRee back bar1 curl passion shampoo 33.8 oz $26.001 curl passion conditioner 33.8 oz $30.004 curl passion shampoo sample $0.604 curl passion conditioner sample $0.601 easel card 1 shelf talker 1 brochure

Now $142.00 / Reg. $202.80

Curl Passion Try Me kit 1 curl passion shampoo 10.1 oz $11.501 curl passion conditioner 10.1 oz $12.501 curl passion leave in 10.1 oz $11.501 brochure

Now $27.00 / Reg. $35.50

Shiny, well-kept curls are a dream come true for many women. However, natural wavy or curly hair requires more maintenance than it may seem. The first important step is correct cleansing and conditioning.

1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down.2. the correct conditioner is the second step towards perfect curls. it should be applied to lengths and ends to provide proper hydration. Often, the common frizz effect seen in curly hair is caused by a lack of hydration. During this conditioning phase, it should be easy to comb curls with a wide tooth comb.3. Leave in treatment completes the haircare routine, conditioner's effect and preparing hair for drying.

Page 6: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

6 holiday hairGIVE THE GIFT OF GORGEOUS HAIR

Moisture Plus TRiOmoisture plus shampoo 10.1 ozmoisture plus conditioner 8.4 ozmoisture plus whipped cream 6.8 oz

Now $25.00 / Reg. $34.00

Color Care TRiOcolor maintainer shampoo 10.1 ozcolor maintainer conditioner 10.1 ozleave in conditioner 11.8 oz

Now $22.00 / Reg. $29.00

integrity System TRiOintegrity nourishing shampoo 10.1 ozintegrity nourishing conditioner 10.1 ozincredible milk 5.1 oz

Now $25.00 / Reg. $35.00

Silver Shine TRiOsilver shine shampoo 10.1 ozsilver shine conditioner 8.4 ozwhipped cream 6.8 oz

Now $25.00 / Reg. $33.00

Page 7: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

holiday hair 7

Color Care DuO color maintainer shampoo 10.1 ozcolor maintainer conditioner 10.1 oz

Now $16.00 / Reg. $19.00

Moisture Plus DuO moisture plus shampoo 10.1 ozmoisture plus conditioner 8.4 oz

Now $19.00 / Reg. $23.00

Silver Shine DuO silver shine shampoo 10.1 ozsilver shine conditioner 8.4 oz

Now $19.00 / Reg. $23.00

integrity DuO integrity nourishing shampoo 10.1 ozintegrity nourishing conditioner 10.1 oz

Now $19.00 / Reg. $24.00

GIVE THE GIFT OF

GORGEOUS HAIR

Page 8: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

styling products 9

integrity incredible oil 1.7 oz Now $15.20 / Reg. $19.00

lifestyling smoothing cream 5.1 oz Now $8.80 / Reg. $11.00

volumizing & styling foam 8.4 oz Now $9.60 / Reg. $12.00

volumizer hairspray 13.5 oz Now $8.00 / Reg. $10.00

lifestyling shaping foam 8.4 oz Now $9.60 / Reg. $12.00

matt volumizing powder 0.18 oz Now $8.00 / Reg. $10.00

lifestyling dry shampoo 4.75 oz Now $8.80 / Reg. $11.00

lifestyling thermo protector 6.8 oz Now $9.60 / Reg. $12.00

texturuzing & volumizing foam 8.4 oz Now $8.80 / Reg. $11.00

eXtRA stRoNG hAIRsPRAY __________________

Formulated to keep hair styles in place with maximum hold and flexible support. leaves hair full, shiny and healthy. Quinoa proteins add color protection.

/ New packaging/ IMPRoVeD formula

Use: Spray approx. 8"-10" from the hair as needed.

HOlD VOl SHiNE

SAVE

20%

EXTRa STRONg hairspray 6 + 26 Extra Strong hairspray 9.15 oz $11.00FRee products2 Extra Strong hairspray 9.15 oz $11.00

Now $66.00 / Reg. $88.00

AVAILAbLe MID NoVeMbeR

+FRee

Page 9: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

10 back bar

BUY ONE, GET ONE 50% OFF* ALL DECOLOGIC PRODUCTS

*of equal or lesser value

CHOOSE FROM:

Decologic Blue lightening Powder 2.2 lb $39.00Decologic lightening Powder 1.1 lb $22.00Decologic level 9 1.1 lb $25.00

Decologic Clay Balayage lightener 14.11oz $25.00Decologic Total Roots lightener 7 oz $17.00Decologic Tone Controller 2oz $6.00

wheNMONDay, 2ND DeCeMbeR, Noon EST

wheRewww.facebook.com/milkshakeusa/

whAtholiday styling tips featuring No Inhibition styling and Finishing products. sarah will share key tips to achieve that classic updo, the textured finish or the very sleek and smooth style.

No inhibition styling and finishing products are all you need to create every hair styling need. Smoothing cream, Silkening Milk & Fluid gloss will ensure that smooth, silky style. Sea Salt Spray, Texturizing & Volumizing Foam with Matt Volumizing Powder, a great combo, sure to give a textured finish. With so many options, Sarah will explore the cocktailing & layering options to create any desired style. get ready to 'Turn Heads' this Holiday season with No inhibition

hoLIDAY stYLING tIPs

wheNMONDay, 11th NoVeMbeR, Noon EST

wheRewww.facebook.com/milkshakeusa/

whAthow to achieve that perfectly toned holiday hair with milk_shake Decologic Lightening system, featuring tone Controllers.

Treat your blonde hair to a delicious tone with incredible conditioning effects. Tara will share the awesome toning possibilities of the 8 shear tonal colors. Do you wish to be Platinum, light ash, Milky Mint, amethyst grey, Smoky grey or Peach Rose blonde? Discover the synergy and harmony of Decologic lightening powders & ammonia free cream, together with Tone Controllers.

PeRFeCtLY toNeD hoLIDAY hAIR

guest artist Tara CarraNo

guest artist sARAh MCGINNIsArt Team Member

Page 10: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

holiday hair 11

moisture plus vialsmoisture plus hydrating lotion 12 x 0.4 oz

Now $24.00 / Reg. $30.00

MoIstURe PLUs tReAtMeNtwith organic papaya extract and hyaluronic acid

This concentrated lotion maintains hair's optimal moisture balance for soft and manageable results.

SAVE 20%

Color Specifics

acid color sealer 6.8 oz

Now $8.40 / Reg. $10.50

powerful protector 6.8 oz

Now $14.40 / Reg. $18.00

pro color equalizer 8.4 oz

Now $8.40 / Reg. $10.50

instant remover 8.4 oz

Now $5.60 / Reg. $7.00

liTER SalEsAVe 35%

deep cleansing shampoo 33.8 oz

Now $15.60 / Reg. $24.00

daily frequent shampoo 33.8 oz daily frequent conditioner 33.8 oz

Now $16.25 each / Reg. $25.00

color sealing shampoo 33.8 ozcolor sealing conditioner 33.8 oz

Now $16.90 each / Reg. $26.00

SAVE

20%

“ milk_shake moisture plus Vials are an in-credible way to hydrate dry, thirsty hair, with-out weighing it down. With the performance

of hyaluronic acid we are able to provide that instant gratification our guests are looking for.We offer Moisture Plus treatments as a take home regiment and as an in-salon experience to enlighten our guests about the importance of at-home care.increase your retail sales, increase your salon service, and increase your guest loyalty.

Dylan FosterID Salon Owner

Page 11: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

color12 AGE RENEW hair care system- Strengthen and nourish hair for maximum shine- Maintain the scalp and hair's moister balance- Protect hair color, whether natural or cosmetic- Decrease hair's porosity- Protect hair from pollution and UV rays

DID YoU KNow?

Age Renew products contain hyaluronic Acid.

Combined with hydrolyzed rice proteins, this potent antioxidant has an anti-aging effect, improving the hair’s appearance for increased luster, vibrant color, and manageability.

«

age Renew Retail3 age renew shampoo 8.4 oz 14.003 age renew revitalizing mask 6.8 oz 16.00FRee products3 age renew DD cream 1.1 oz 10.001 age renew brochure

Now $90.00 / Reg. $120.00

age Renew backbar saleage renew revitalizing treatment 12 x 0.68 ozNow $195.00 / Reg. $300.00

age renew revitalizing treatment 4 x 0.68 ozNow $78.00 / Reg. $120.00

age renew additive 16.8 ozNow $7.80 / Reg. $12.00

age renew shampoo 33.8 ozNow $20.80 / Reg. $32.00

age renew revitalizing mask mask 33.8 ozNow $22.75 / Reg. $35.00

SAVE

35%

Page 12: SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 … · 1. Using a specific shampoo is particularly important to give the right nourishment without weighing the hair down. 2. the

color 13

Creative Color + FREE oxidizing emulsion12 creative permanent color 3.4 oz $8.00FRee products2 oxidizing emulsion 33.8 oz $8.50

Now $96.00 / Reg. $113.00

smoothies + FREE activating emulsion12 milk shake smoothies semi permanent 3.4 oz $7.50FRee products2 activating emulsion 33.8 oz $8.50

Now $90.00 / Reg. $107.00

+FRee

+FRee

Multicolor + age Renew18 no inhibition multicolor 3.4 oz $4.90FRee products1 age renew shampoo 8.4 oz $14.001 age renew revitalizing mask 6.8 oz $16.001 age renew DD cream 1.1 oz $10.00

Now $88.20 / Reg. $128.20

+FRee