serving markets in europe, africa and the middle east

8
egistryReview R News exclusively for The Registry Collection affiliates SERVING MARKETS IN EUROPE, AFRICA AND THE MIDDLE EAST Issue Two 2009 Ultimate Luxury. Unlimited Opportunity. his year has seen a significant increase in interest in the fractional product across Europe and Africa, which has stimulated both activity and investment in the luxury shared- ownership property market. 2009 has been a terrific year for The Registry Collection in these regions, in which we have welcomed four new fractional developers affiliating a total of five new resorts in France, Greece, Tunisia and Spain. We are also excited to have recently signed Absolute Developments to The Registry Collection. A market leader in mixed-use resort development in Asia, the company is bringing its world-class shared- ownership product experience combined with trusted brands – such as yoo – to the fractional industry with its affiliation of six exceptional properties in Thailand. The fractional industry has gone from strength to strength during the recession with affluent buyers still wanting to spend on lifestyle enhancements, but they’re certainly looking for better value in that spend. In a recent report produced by NorthCourse and Fractional Life: The Trends in Fractional Real Estate Europe 2009, it was found that the majority of fractional buyers do not need a mortgage and are principally looking for lifestyle options and exceptional experience rather than returns on investment. According to the report, 38 per cent said that staying in an owned fractional residence would suit their lifestyle better than staying in a rented apartment. Though people are more cautious in purchasing overseas homes, the love affair with the second home getaway is as strong as ever and the attraction of the reduction in financial exposure that a fractional purchase brings has not been lost on purchasers or, crucially, the media. The Registry Collection has been approached on a regular basis throughout the year to contribute to very positive articles in many mainstream print and online titles, including The Independent on Sunday, The Times, Country Life Magazine, Overseas Property Professional, Owners Perspective, as well as the Fractional Life and Newskys websites. The Registry Collection has also been invited to sponsor several major property shows this year – see page 2 – including both the established Fractional Life Summit and Expo and the Property Investor Show & OPPLive which crucially introduces fractional developers, forums and seminars to its event for the first time. We are also proud to be sponsoring the inaugural AOCAP conference in Phuket, Thailand, which represents a region rich in potential for fractional development. The spotlight is now full on the fractional marketplace in Europe, Africa, Asia and India which signifies that exciting times lie ahead. The positive press has helped put fractionals on the map outside the US by raising awareness of – and confidence in – the fractional product among consumers, capital investors and regulatory authorities, giving developers greater reason to enter this strongly emerging market and capitalise on the many opportunities in the EMEAI region. The Fractional arrives in Europe More holiday options The Registry Collection is giving full members more ways to holiday and enjoy their exclusive membership. Last Call Getaways gives members the opportunity to take a break at a number of The Registry Collection’s popular destinations – vacationing in the style synonymous with the programme. These last minute breaks allow for holidays using just half of a members’ credit requirement, irrespective of unit size, season or destination. Alternatively members can save their credits for later and pay £885/925* plus a £206/299* reservation fee for a week away. Last Call Getaways can be booked within 29 days of travel. If a booking is cancelled only the reservation fee becomes payable, there is no further charge. * Prices correct at press time. Senior vice president, business development The Registry Collection, EMEAI T

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egistryReviewR News exclusively for The Registry Collection affiliates

SERVING MARKETS IN EUROPE, AFRICA AND THE MIDDLE EAST Issue Two 2009

Ultimate Luxury. Unlimited Opportunity.

his year has seen asignificant increase in

interest in the fractionalproduct across Europe andAfrica, which has stimulatedboth activity and investmentin the luxury shared-ownership property market.

2009 has been a terrificyear for The RegistryCollection in these regions,in which we have welcomedfour new fractionaldevelopers affiliating a totalof five new resorts in France,Greece, Tunisia and Spain.

We are also excited tohave recently signedAbsolute Developments toThe Registry Collection. Amarket leader in mixed-useresort development in Asia,the company is bringing itsworld-class shared-ownership productexperience combined withtrusted brands – such as yoo– to the fractional industrywith its affiliation of sixexceptional properties inThailand.

The fractional industryhas gone from strength tostrength during the recessionwith affluent buyers stillwanting to spend on lifestyleenhancements, but they’recertainly looking for bettervalue in that spend. In arecent report produced byNorthCourse and FractionalLife: The Trends in FractionalReal Estate Europe 2009, itwas found that the majorityof fractional buyers do notneed a mortgage and are

principally looking forlifestyle options andexceptional experiencerather than returns oninvestment. According to thereport, 38 per cent said thatstaying in an ownedfractional residence wouldsuit their lifestyle better thanstaying in a rentedapartment.

Though people are morecautious in purchasingoverseas homes, the loveaffair with the second homegetaway is as strong as everand the attraction of thereduction in financialexposure that a fractionalpurchase brings has not beenlost on purchasers or,crucially, the media.

The Registry Collectionhas been approached on aregular basis throughout theyear to contribute to verypositive articles in manymainstream print and onlinetitles, including TheIndependent on Sunday, The Times, Country LifeMagazine, Overseas Property

Professional, OwnersPerspective, as well as theFractional Life and Newskyswebsites. The RegistryCollection has also beeninvited to sponsor severalmajor property shows thisyear – see page 2 – includingboth the establishedFractional Life Summit andExpo and the PropertyInvestor Show & OPPLivewhich crucially introducesfractional developers, forumsand seminars to its event forthe first time. We are alsoproud to be sponsoring theinaugural AOCAP conferencein Phuket, Thailand, whichrepresents a region rich inpotential for fractionaldevelopment.

The spotlight is now fullon the fractional marketplacein Europe, Africa, Asia andIndia which signifies thatexciting times lie ahead. Thepositive press has helped putfractionals on the mapoutside the US by raisingawareness of – andconfidence in – the fractionalproduct among consumers,capital investors andregulatory authorities, givingdevelopers greater reason toenter this strongly emergingmarket and capitalise on themany opportunities in theEMEAI region.

The

Fractional arrives in Europe

Moreholidayoptions

The Registry Collection is givingfull members more ways toholiday and enjoy their exclusivemembership.

Last Call Getaways givesmembers the opportunity to takea break at a number of TheRegistry Collection’s populardestinations – vacationing in thestyle synonymous with theprogramme.

These last minute breaksallow for holidays using just halfof a members’ creditrequirement, irrespective of unitsize, season or destination.Alternatively members can savetheir credits for later and pay£885/€925* plus a £206/€299*reservation fee for a week away.

Last Call Getaways can bebooked within 29 days of travel.If a booking is cancelled only thereservation fee becomes payable,there is no further charge.* Prices correct at press time.

Senior vice president,business developmentThe Registry Collection, EMEAI

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Two five-star Pure Luxury offerings: theenchanting Anassa in Cyprus overlooksone of the island’s best beaches (top),while Atlantis, The Palm, in Dubai, is afamily resort themed on the mythicallost continent of Atlantis.

2 www.theregistrycollection.com

Flying the fractional flag

Partners inPure LuxuryMembers of The Registry Collectionwill be able to access even moreexclusive breaks in the finestaccommodation following theaffiliation of Pure Luxury to theprogramme as a Collection Partner.

Pure Luxury has 240 hotels in 29 spectacular destinations acrossthe globe and is backed by GoldMedal Travel, which has more than30 years’ experience in the travelindustry.

Pure Luxury sourcesaccommodation in some of theworld’s most renowned luxuryhotels and resorts such asShamwari Game Reserve in SouthAfrica, Raffles in Singapore, Burj AlArab in Dubai and Sandy Lane inBarbados.

As a benefit of membership,members of The Registry Collectionbooking a Pure Luxury holiday areeligible for a 10 per cent discount.

For more information on thisCollection Partner’s offering visit:www.pureluxuryholidays.co.uk

The Registry Collectionhas been a leadingsponsor of severalmajor property eventsand conferences thisyear aimed at raisingthe profile of fractionalproducts and servicesto both developers andconsumers.

Fractional productswill be a key featurefor the first time at TheProperty InvestorShow & OPPLiveEvent, one of the UK’smost influentialproperty forums to beheld in London inOctober. A conferencetheatre will bededicated to Fractionaldebates and as anevent sponsor, TheRegistry Collection willparticipate in severalpanels, as well ashosting a stand.

The RegistryCollection was also theSignature Sponsor of theFractional Life Summit2009 held in Londonearlier in the year,attracting more than250 fractionalprofessionals. Several ofThe Registry Collection’ssenior executivespresented at the event

and held a pressconference to announcenew major partnerships.The next FractionalSummit will be heldFebruary 18-19, 2010 inLondon. For details visitwww.fractionallife.com.

The Fractional LifeExpo was also held inLondon in September.The Registry Collectionwas a SupportingPartner sponsor at theevent, which primarilycatered for the growingnumber of consumers

who want to becomepart of the fractionalownership concept andenjoy life’s luxurieswithout the overheadsof whole ownership.

And finally, thefractional concept istaking off in Asia withthe inaugural AOCAPconference in Phuket,Thailand in October.The Registry Collectionis a key sponsor forwhat is expected to bean exciting and wellattended event.

Brett Archibald (left), senior vice president, businessdevelopment, The Registry Collection, EMEAI region,collects a 2009 Fractional Life Summit Award on behalf ofaffiliate resort, Pezula Private Residence Club in SouthAfrica. A second affiliate, The Provence Club, was also anaward-winner at this event.

Resorts in the LenzA US-based production company ishelping to bring The Registry Collectionresorts to life.

LENZ-works, a specialist filmproduction and photography company, isputting together a selection of mediadesigned to promote each of The RegistryCollection resorts.

The company has already made videos

and taken photographs at a number ofresorts and will film each affiliate of The Registry Collection for use in theProgramme’s directory and website.

The videos, which offer an engaginginsight into what it’s like to stay at theresort and live the lifestyle, are beingproduced as part of developers’affiliation agreements.

3www.theregistrycollection.com

Pictured top: The Les Maisons de Baumanière boutique hotel and pool at the exclusive Avignon location.Above left: The hotel suite interiors have been styled by Genevieve Charial, who will be designing thefractional interiors in the same style. Above right: The property’s private grounds are a peaceful haven.

New Affiliate spotlight: Perfection in Provenceeveloper Avenio Prieuré

will bring a taste of theFrench countryside to TheRegistry Collection with its firstfractional venture in France.

The Provence Club – LesMaisons de Baumanière willcomprise luxury apartmentsand villas at two exquisitelocations in Provence, eachsited within the grounds ofexisting world-class hotels withMichelin-starred restaurants.

The guiding philosophy forThe Provence Club is based onthe spirit of the region. “Wehave a passion for Provenceand want to instil everythingwe do with the spirit ofProvence,” said managingdirector Marc Koerts.

“It would take a wholelifetime to discover Provence.People from around the worldwant to come here and to stayhere – we want to capturewhat it is they find soalluring.”

Avenio Prieuré isdeveloping the properties inalliance with Les Maisons deBaumanière, a top Frenchhotel brand, and each propertywill be located within thegrounds of a Les Maison deBaumanière hotel. Theproperties’ spas will beoperated by theinternationally-renownedskincare and spa company,L’Occitane en Provence.

With an idyllic positionnear the beautiful town ofAvignon and close to two golfcourses, The Provence Club –Les Maisons de Baumanière –Villeneuve-lès-Avignon will bethe first of the developments,which is due for completion in2010. Guests can expect apeaceful haven in privategrounds in this year-rounddestination.

The Provence Club – Les

Maisons de Baumanière –Gordes is the seconddevelopment, nestling in theLuberon Valley and close tothe ancient village of Gordes.Set in its own magnificentgardens, all properties willhave stunning views over thevalley.

The Provence Club,winners of the prestigious2009 Fractional Life SummitAward for Innovation andExcellence, will offer whatKoerts terms as “smart luxury”.

Prices for a modest apartmentin this region without any on-site facilities start at about€400,000, while TheProvence Club is offeringspacious, high-spec residencesat €180,000 for a six-weekannual use period. Affiliationwith The Registry Collectionmeans owners will also havethe flexibility of its propertyexchange options.

Koerts said: “With the ticketowners buy to holiday here inProvence they can travel the

world through The RegistryCollection.

“The service levels andexclusivity of The RegistryCollection are exactly whatour owners are looking for.”

The Registry Collection’sglobal managing directorGregg Anderson said: “We arevery proud that The ProvenceClub has chosen The RegistryCollection as its partner.Provence is a major destinationwith a special appeal for bothEuropean and US travellers.”

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4 www.theregistrycollection.com

New Affiliate spotlight:Grecian Getaway

ith an idyllic locationon the Aegean coast,

Halcyon Hills Luxury Resort &Spa on the Greek island ofSamos, is set to offer luxuriousaccommodation and facilitiesto its discerning guests.

The resort blends ancienttradition with modern luxuryin an authentic villageatmosphere offering 19different property styles. Theseinclude apartment suites, one-bedroom kampanas with roofgardens, and one-, two- andthree-bedroom luxurious villasfeaturing sprawling terraces,all with private pools and seaviews in a village-style setting.

The concept of developersBarrasford and BirdWorldwide is that the resortshould be an enchanting placeto live, not just a holiday home– a concept that has evengreater charm through theluxury exchange opportunitiesit also brings to owners as aresult of becoming part of TheRegistry Collection.

Managing director RobinBarrasford said: “We areexcited to be working withThe Registry Collection

programme, whichwill provide ourfractional ownerswith access to someof the world’s finestvacation properties.

“Being includedin The RegistryCollection’sportfolio isimportant to us asthis further provesthat Halcyon Hills LuxuryResort & Spa is one of thefinest luxury vacationdestinations in Europe.”

Halcyon Hills LuxuryResort & Spa’s facilities willinclude a five-star spa, infinitypool, well-equipped gym,tennis courts, children’s club,traditional and familyrestaurants, and a diving andwater-sports centre.

Located in the south-eastern corner of Samos, theresort sits on the natural curveof a small bay where anexclusive marina is alsoplanned, so owners will beable to berth their yachts whileisland-hopping along thecoast. The delightful hamlet ofKlima, with a host of good

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Halcyon HillsLuxury Resort &Spa on the Greekisland of Samos, isa combination ofancient traditionand modernluxury. The resortemploys a varietyof eco-technologyand includesdifferent styles ofproperty, all withsea views. Theluxurious three-bedroom villas,pictured, will alsohave private pools.

quality tavernas, is withinwalking distance.

Employing the latest inresort eco-technology,Halcyon Hills LuxuryResort & Spa will uselocally-sourced materials,harness solar power,process its ownfreshwater, recycle waterfor use around the grounds anduse a geothermal heatingsystem to reduce the resort’scarbon footprint.

Barrasford and BirdWorldwide was established in2003 when it marketedproperties in Eastern Europe.The company now has itssights set on the developmentof a number of five-star luxuryresorts, of which Halcyon Hills

Luxury Resort & Spa is the first.Welcoming the resort to

The Registry Collection, NickTurner, vice president andhead of new businessdevelopment, Europe, said:“This beautiful resort is atremendous addition to ourcollection of exclusivevacation destinations and it issure to be popular with ourdiscerning members.”

5www.theregistrycollection.com

New Affiliate spotlight: International appealset of luxury water villas, part of a large-

scale development in Tunisia, has beenaffiliated to The Registry Collection.

The International Riviera will comprise 60,000wholly-owned and shared-ownership propertieswhen it is completed. The first phase ofdevelopment is set to open in 2011 and willfeature 50 luxury water villas enrolled in TheRegistry Collection exchange programme.

The water villas are the first of a significantnumber of fractional properties planned for thedevelopment and will be sold on the basis of aone-eighth or six-week share of the freehold.

Located on a 15km stretch of Tunisianbeachfront close to the ancient city of Monastir,The International Riviera will blend Europeanelegance and the 21st century pioneering spirit ofDubai. It will feature a series of integrated villagesstyled on holiday hotspots of the world, such asCannes, St Tropez, Marbella, Portofino, Miami andMonaco. The villages will be linked by a series oflakes and canals throughout the development.

At the heart of The International Riviera will bean international gaming resort set to rival LasVegas and Macau, as well as a range of otherupscale amenities, including golf, spa, marinas,retail and several five-star hotel brands.

The project design is based on ‘year-roundtourism and living’, offering a great diversity inentertainment and lifestyle options which willextend the resort’s natural tourist cycle andcontribute to its vibrancy.

The concept for The International Riviera isbased on the vision of BW Group chairman BobbyWahi, who is set to replicate The InternationalRiviera model in China. The company has signed aMemorandum of Understanding with thegovernment to develop a 26-kilometre squareisland in the South China Sea.

“The Registry Collection offers a uniqueexchange programme for our fractional owners,”said Wahi. “The level of service and exclusivity thatit provides is precisely what our owners are lookingfor. We are very pleased to be working with them.”

Gregg Anderson, global managing director, The Registry Collection programme added: “Weare delighted to welcome the BW Group and TheInternational Riviera to our luxury exchangeprogramme. In terms of its concept and the varietyit offers, this development will certainly be one ofthe most unique and exciting fractional propertydevelopments in the world when it is completed.”

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A Las Vegas-style international gaming resort will be at the heart of TheInternational Riviera, which is based on ‘year-round tourism and living’.

The luxury villas are designed to blend European elegance with the futuristicpioneering spirit of Dubai.

The luxury water villas at the International Riviera in Tunisia will be locatedon a 15km stretch of beachfront.

6 www.theregistrycollection.com

he RegistryCollection has

welcomed Cirque du Soleilto its Collection Partnersprogramme.

For 25 years Cirque duSoleil – which means‘Circus of the Sun’ – hasbeen entertaining andamazing audiences of allages from all over the worldwith its offering of fantasy,drama and exhilaratingacrobatics.

The company wasoriginally formed by streetentertainers in Quebec,Canada, as a ‘circus’ thathas no ring and no animals.They set about redefiningthe circus genre and takingit to new heights throughthe performing arts.

The touring circus –which performs at majorcities and venues all overthe world – provides anumber of shows, including

the love story OVO whichmeans ‘Egg’ and offers aluminous and fantasticvision of the insect world.Themes of fertility,biodiversity andmetamorphosis arecelebrated with a dazzlingdisplay of acrobatics. Theperformance’s highlights arehot-pink ants juggling giantkiwi slices and corn cobs,wingless butterfliesperforming a rope-suspended pas de deux, andsix acrobats soaring on theflying trapeze.

Another of the shows,KOOZA is the story of TheInnocent – a loner in searchof a place in the world. It’san exotic visual spectaclecombining electrifyingacrobatic performances withthe time-honoured art ofclowning, while payinghomage to the traditions ofthe travelling circus, the

FEATURED COLLECTION PARTNER: CIRQUE DU SOLEIL

American jazz club,illusionists and vaudeville.

Members of The RegistryCollection programme canenjoy the shows as part oftwo exclusive memberpackages. Premiere NightExperience offers a celebrityopening night experienceand includes SpecialPremiere Night Activities.

Alternatively there’s aBehind-the-ScenesExperience where memberscan enter the private worldof the artists. This packageincludes a backstage tour ofthe concession tents, theartistic tent, the GrandChapiteau – the circus’ Big

Top, seating more than2,600 people, and amemorable lunch or dinnerin the artists’ kitchen.

Both the Premiere NightExperience and Behind-the-Scenes Experience includefine food, drinks andmultimedia entertainment ina VIP tent, and of course,the best seats in the venue.

As members of TheRegistry Collectionprogramme, owners alsohave access to a selection ofluxury travel and leisureservice providers tocomplete a perfect holiday.These providers includeEuropean Villas and Manors,Lufthansa Private Jet, Off The Beaten Path, PerryGolf,Pure Luxury and Yachtstore. These companies providespecial pricing, addedservice and uniqueopportunities all consistentwith The Registry Collectionprogramme experience.

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Cirque du Soleil’s OVOshow offers an imaginativeand colourful vision of theinsect world through the useof fabulous costumes andexhilarating acrobatics.

High lifeON THE HIGH WIRE

7www.theregistrycollection.com

WhatIS THE REGISTRY COLLECTION?

he Registry Collectionpioneered the global

exchange of luxury leisureproperties on its launch in2002.

Today The RegistryCollection exchangeprogramme is the largestproduct of its kind in thefractional market with morethan 130 affiliates on fivecontinents, over 35,000members and 160 world-classproperties that are eitheraccessible for exchange orunder development in itsgrowing global network ofexclusive secondaryresidences.

The Registry Collection isdesigned to add even greatervalue and use flexibility to theincreasingly popular conceptof fractional ownership.

The programme enablesdevelopers to distinguish theirproperties by offeringpurchasers a wide selection ofexchange options in the finestvacation accommodations,including luxury yachts, five-star hotels and estateresidences. Going beyondaccommodation, The RegistryCollection also providesdevelopers with a range ofproducts and services toenhance their buyers’experience and valueproposition, such as a 24/7

personal concierge serviceand a number of exclusivetravel services from some ofthe world’s foremost luxurytravel providers through itsCollection Partner programme.

In addition, The RegistryCollection can offerpurchasers of fractionalproperties the option of accessto the Early Privilegesprogramme, which allowspurchasers buying duringconstruction to start enjoyingsome of the benefits of TheRegistry Collection and itsproperties while they wait forthe keys to their own luxuryresidence.

The Registry Collection’sdedicated team of fractionalprofessionals provides itsaffiliated developers withcomprehensive support, from

inception through the life of aproject. Bringing a proventrack record in the leisureproperty exchange business,the programme’s team canintroduce benefits such asconsultation, lead generationopportunities and incrementalsales and profit solutions.

The programme is derivedfrom a set of core criteria, with all affiliated propertiesreceiving a credit valuation foreach type of unit and week ofthe year. These creditsestablish the value required fora member to reserve stay timeat another property in TheRegistry Collection and formsa type of currency to be usedin making stay reservations.

Backed by Group RCI, theworld’s oldest and largestexchange company with 35years’ experience of assistingdevelopers to maximise theirshared-ownership offering, TheRegistry Collection has beendeveloped on the strongestfoundation. Importantly, theprogramme recognises theneed to provide developers

Group RCI has established a dedicated team to work with Europeandevelopers to grow their fractional, destination or private residence club.For more information contact: Nick Turner on +44 (0)7960 034 933 orPaul Mac Sherry on +44 (0)7710 327 994. Published by RCI Europe,Kettering Parkway, Kettering, Northants NN15 6EY, United Kingdom.Editor: Helen Foster; Writer: Sarah Lee; Design: Richard Blaney. © RCI Europe 2009

with quality assurancestandards to ensure eachproperty is impeccablymaintained to consistentstandards throughout itsportfolio of affiliated propertiesso owners can be assured ofthe best possible experience,wherever they stay.

Other affiliate benefitsinclude sales and marketingtools such as a directoryshowcasing each resort – bothprint edition and online – witha specialist film productionand photographic companyproviding a suite of picturesand videos, point of salebrochures, a comprehensiveconsumer website featuringresort profiles and videos, aswell as day-to-day call centreand back office solutions.

The Registry Collection isthe key to providing a worldof exclusivity, luxuryaccommodation and the mostdesirable locations andproperties to a discerningclientele, helping its affiliateddevelopers to present theultimate lifestyle purchase.

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Wherever you are in the world, The Registry Collection offers the very best of holiday experiences.