serving as “press agents” for road safety · serving as “press agents” for road safety...
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Serving as “Press Agents” for Road Safety
Presentation to the 2nd Global Meeting of NGOs Advocating for Road Safety and
Road Victims
14th March, 2011
Josiah Matagane, Amend Tanzania
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Introduction
• Amend – Working to reduce child road traffic injury in developing countries
• Tanzania and Ghana
• Acting as “Press Agents”:o Inexpensiveo Easyo Delivers tangible results
• Example of Amend’s work
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What does it mean to be a Press Agent for road safety?
• Aim to increase public awareness of road safety
• All of us can do this
• Use mass media – TV, radio, newspapers, websites
• Be organised, have clear messages and develop relationships with journalists
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Develop a Relationship with the Media
• Specific individual journalists
• A range of media
• Get them on your side
• Understand their requirements
• Be their best friend
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Find your news and prepare your story
• Public interest
• Not promoting your NGO
• You may look to cover:o A major crasho Launch of the Decade of Actiono Release of new policy or strategyo Release of new RTI statistics
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Release the news
• Press release / Press conference
• Consider local languages
• Make life easy for the journalists
• Use officials or experts
• Keep discussion short and focused
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Results (1)
Wapo Radio
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The Guardian
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Results (2)
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Mwananchi
Daily News
Habari Leo
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Overview and Notes
• Media will vary from country-to-country
• Understand political situation
• Avoid paying journalists
• Be organised, have clear messages and build good relationships
• Learn from your experiences
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