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Prepared by Case Study Powerhouse International (https://www.powerhouseqld.com.au/) Services: SEO, PPC

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Page 1: Services: SEO, PPC ( ...€¦ · Services: SEO, PPC. Testimonial Duncan Wood Powerhouse International “Around 12 months ago Powerhouse International Qld Pty Ltd ... Powerhouse International

Prepared by

Case Study

Powerhouse International (https://www.powerhouseqld.com.au/)

Services: SEO, PPC

Page 2: Services: SEO, PPC ( ...€¦ · Services: SEO, PPC. Testimonial Duncan Wood Powerhouse International “Around 12 months ago Powerhouse International Qld Pty Ltd ... Powerhouse International

Testimonial

Duncan Wood

Powerhouse International

“Around 12 months ago Powerhouse International Qld Pty Ltd decided to engage the services of Digilari to try and boost our

internet sales profile and volumes and profit.Their professionalism was evident from the outset when they presented us with a detailed plan of how we could achieve our

desired targets.Over the following weeks and months we noticed a significant

increase in the volume and quality of the sales enquiries. Through continual monitoring and adjusting by Digilari this

growth has continued with last month culminating in our best month ever for sales.

I cannot recommend the services of Jake Gaw and Cuong Nguyen highly enough and they have been an integral part in the

transformation of our business.”

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Powerhouse International.

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About Powerhouse International

Powerhouse International is one of the leading freight forwarders in Brisbane. With over 20 years of experience, the company can

provide logistics solutions to suit all business needs whether they are related to sea freight, air freight or road transportation. As a

company, they pride themselves on unmatched levels of personal service providing their clients with a ‘market advantage’. They are

highly experienced and handle challenges from out of gauge container transportation to full ship charters.

Powerhouse International’s Digital Problems

Before partnering with Digilari Media, Powerhouse International had been suffering from poor quality leads. The leads being generated

were not enough and they were not meeting Powerhouse’s typical buyer persona.

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The Objective

Client goals

➔ Maintaining quality relationships with customers for

high retention.

➔ Increase in the volume and quality of the sales

enquiries.

➔ Grow consistently the revenue over the financial

year.

Our goals

➔ Create a content strategy to retain current customers via

assuring their engagement.

➔ Boost their internet sales profile, volumes and profit

➔ Increase traffic through organic search by 50%.

➔ Improve traffic quality through Google ads by 100%..

➔ Maintain an organic traffic goal conversion rate of 5%.

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The StrategyHow we achieve client’s goals

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The pay per click campaigns via Google Ads was introduced to Powerhouse mid way

through 2017. This campaign played an important role in our initial strategy to

ensure customers' enquiries were coming through over the months. However, the

account was restructured to maximise quality traffic and conversions. Working

closely with Powerhouse International, Digilari was able to identify the right target

market and which channels would be most effective for reaching this market.

Digilari conducted extensive market research to establish the perfect buyer

persona’s for Powerhouse International and keyword research was done to establish

how this persona searches for services similar to Powerhouse International. Digilari

optimised the main service pages for these search terms to improve their organic

ranking as well as to provide more relevancy and content to the user on site. This

resulted in an increase in the number of leads being generated.

Integrated Approach.Upon analysing the industry and competitors Powerhouse International was competing against, Digilari soon

outlined a strategy that would assist Powerhouse International to increase their organic traffic.

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The ResultsNotable achievements we made

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Organic traffic results:

From January to September 2018,

when compared to the same

period in 2017, organic traffic

increased by 128% and has been

more consistent.

8Case Study: Powerhouse International

Improved organic traffic.

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Rocketed organic goal completions.

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Impact to conversions:

The numbers of conversions

from organic traffic rocketed,

with a 200% increase between

January and April 2018

Case Study: Powerhouse International

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Improved organic goal conversion rate.

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Organic goal conversion results:

From January to April 2018, the

organic goal conversion rate has

increased by 220%.

Case Study: Powerhouse International

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Increased PPC conversion rate.

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Impact to PPC Conversion rate:

From January to September 2018,

the traffic conversion rate median

increased by a total of 174% when

compared to the previous year.

Therefore highlighting the

improvement in targeting via paid

campaigns.

Case Study: Powerhouse International

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Keyword ranking growth.

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Impact Keyword Ranking for 2 main keywords:

The increase in website organic listing in Google resulted in more traffic.

- The ad position changed from 3rd to 1st for “international freight forwarders brisbane”, therefore creating 10 more clicks to the

website per month, which represents a 60% increase.

- The ad position changed from 9th to 2nd for “freight forwarders brisbane” therefore creating 7 more clicks to the website per

month, which represents a 170% increase.

- The ad position changed from 16th to 2nd for “international freight forwarders” therefore creating 14 more clicks to the website per

month, which represents a 1500% increase.

Case Study: Powerhouse International

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Key Numbers

Highlight:

Increased lead quality has lead to more successful internal signed contracts & conversion rate from online enquiries.

Increase in

organic traffic

128%

Increase in organic goal

completion

200%

Increase in organic goal

conversion rate

220%

Increase in PPC conversion rate

174%

Growth in keyword organic

listing rank

100% +

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Email: [email protected]

Ph: 1300 859 358