services nevada presents listing presentation modeling
TRANSCRIPT
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Services Nevada
PresentsListing Presentation Modeling
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The first thing you need to know is that this is your personal presentation
Tools Your Agent Bio or Profile Windermere One Sheets Windermere Listing
PowerPoint Presentations Your Windermere Office
One Sheet www.windermere.com CMA Elements from Robyn’s
Professional Real Estate Selling Skills class
Type of Listing Presentation Online laptop Windermere Listing Book Traditional High Tech, High Touch Or a combination
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In order to get your personal bio
started, you may want to use this
form as the basis.
You can answer these questions and
develop an approach to writing
your bio.
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There is a Presentation Sheet for each office on Custom Xpress. You will find it
under for Nevada only.
Our Office
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To find the tools you need, go to the WORC, Marketing, Presentation
Toolkit
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Here you will find the Introduction to the Toolkit
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Here is the Listing Presentation overview!
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Here is the Guide and the layout of Parts
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Part I shares information about building blocks
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Part 2 shows you how to do your Prospecting and the Pre-Listing
Presentation
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Here is the questionnaire that you will want to use to determine how motivated
your seller is
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Here is more information about your Prospecting and Pre-Listing
Presentation
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Part 3 walks you through your first encounter with the potential seller
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Part 4 is the actual Listing Presentation
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Part 5 will assist you in the presentation of the Listing package
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This is a step by step process laid out for you
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These will assist you
in preparing the seller
for getting the
property ready to
sell, as well as pricing it right!
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This overpricing
article is invaluable
to you, particularly
in this current market!
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Here is information on wrapping
up the appointment and having the seller sign the
documents
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Here is where you will find the already designed PowerPoint Presentations
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You have 5 to choose from…use any or all. This one is all about Windermere
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Welcome to Windermere
Offices are locally owned and neighborhood oriented
Experienced agents and multi-faceted marketing programs for every market segment
Cutting-edge Web site and agent technology tools
Real estate industry leading Web site www.windermere.com
Community commitment through the Windermere Foundation
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Windermere
Mission Statement
We are committed to:
Leadership in the real estate industry
The highest ethical standards
Uncompromising honesty and integrity
The best from and for Windermere people
The improvement of life in the neighborhoods we serve
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Historical Timeline
Windermere’s History at-a-glance
1972: John W. Jacobi purchases a one-office, eight-agent real estate company in Seattle.
1984: First ever Community Service Day
1989: Windermere Foundation created
1992: Windermere expands to Eastern WA
1994: Windermere expands to Idaho
1995: Windermere expands to Oregon
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Historical Timeline
Windermere’s History at-a-glance
1998: Windermere.com Web site redesigned and becomes industry leading site
2001: Windermere expands to California,Nevada, Montana and Arizona
2004: Windermere arrives in the Las Vegas Valley
2004: Windermere expands to Wyoming
2005: Windermere expands to Utah and officestotal more than 250 with over 8000 agents in the West
2006: Windermere expands to Hawaii
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The Leading Regional Real Estate Brand in the West
Windermere at a glanceFrom REAL Trends 500 Report
Established 1972
Number of offices 292
Number of agents 8,079
Total sales volume $35,628,664,004
From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2006.
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Windermere Las Vegas
Windermere Las Vegas
Established 2004
Number of agents 200
Number of offices 4Prestige Properties – Green Valley
Summerlin
Summerlin – 215 & Town Center
Anthem Hills
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Our Extended Family
With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West.
Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.
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Windermere
Foundation
Helping Homeless Families
Created in 1989
Supports programs that help homeless and low-income families
Every time I complete a real estate transaction, I make a donation to the Foundation and the Foundation matches it
My office supports Windermere Kids at the “Y” through the Foundation
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WindermereCommunity Service
Day
Dedicated to the Community
One day each year, since 1984
All Windermere associates take off a day give back to the communitiesin which we live and work
Hands-on assistance to organizations in our community
This year, my office spent the day at an at-risk elementary school cleaning and painting and it was a feel good day!
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This one is about the Marketing Process. Very Important!
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How I Help You
Sell Your Home
My responsibilities:
Explain basic real estate principles
Research your home’s value
Market your property
Negotiate the purchase
Help close the transaction
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Experience 18 years experience in California,
Washington and Nevada Specializing in the listing and
selling of homes in greater Las Vegas Valley
Training Currently hold Broker’s License Hold several designations including CRS, ABR, e-PRO
Professional Profile
LJ Berarducci
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I’ll Maximize My
Network for You
Drawing on the strength of the personal and professional network that I have built, I will easily find qualified buyers for your home.
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Coordinating the Closing
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How I am Compensated
15,000
7,500 7,500
3,750 3,750 3,750 3,750
Helping you sell your home is my top priority
I’m an independent contractor
I’m paid by commission only after a sale is complete
I retain only a portion of the total commission
I added this information
on a 6% listing on a $250,000
home.
It startles owners!
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My Pledge of
Performance
How I will serve you
How I will protect your best interests
How I will market your property
How I will communicate with you
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This slide presentation is on a the Customized Marketing Plan
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Marketing
Your Property
My customized marketing approach includes:
Preparing your home for sale
Maximizing advertising and marketing opportunities
Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers
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Sources buyers use in their home search
Source: National Association of REALTORS®
2005 Profile of Home Buyers and Sellers
Finding Buyers for Your Home
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Our Ads
Attract Buyers
Advertising Strategy
I’ll evaluate the best ad placement options to target potential buyers of your property.
When needed, I’ll place effective ads that are clear, concise and compelling to buyers.
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Put Your Home on Our Home Page
Windermere.com
Local focus with global reach, receiving hundreds of thousands of unique visitors per month
Buyers using the myWindermere feature will receive an e-mail if your home is a match
Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and mortgage calculator.
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I’ll Put Your Home on My Home Page
greaterlasvegasvalley.com
I can set your home as a featured property on my home page.
Buyers using the myWindermere feature will receive an e-mail if your home is a match
Additional tools that attract buyerssuch as our Photo Gallery feature,PropertyPoint™ map search and a mortgage calculator.
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Windermere’s Exclusive
Photo Gallery
Capture the interest of buyers
Attract potential buyers with a virtual tour of your home—24 hours a day.
Include multiple photos featuring exterior and interior—even multiple shots of one room.
360º Tours can also be attached to the Photo Gallery
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Open Houses Help
Sell Homes Faster
Before buyers purchase a home, they need to see it and picture themselves living in it.
Holding an open house can expose your home to dozens of buyers in one afternoon and help sell it faster.
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Showing
Your Property
Strategies to target the most interested buyers:
Real estate agent previews
Controlled access to your property
Activity updates
Buyer qualification
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Here is Slide Presentation regarding Pricing and Preparing your home for
sale!
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When’s the Best Time to Buy or Sell?
Any season can be the best season to buy or sell.
There are 2 of these
slides: one is for the
Northwest and one is
for the Southwest. I selected
the Southwest
slide.
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Recognizing Key Market Factors
We do not control: Location Competition Market Conditions
We can control: Condition of the house Terms Price
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Market Positioning
There are 1,226 homes for sale in your area (502), priced from$240,000 to $7,977,000.
The total number of homes currently on the market is 21,943
We don’t control: location, competition or timing. We do control: condition, terms and price.
All of this information I pulled directly off of the MLS
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Pricing Your Property
Pricing strategy depends on market conditions
Best exposure during the first 3 to 5 weeks
Well-priced homes sell quickly
The longer a home is on the market, the lower the selling price
The “right” price attracts qualified buyers
Overpricing a property loses buyers that would purchase at the “right” price
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The 80/20 Rule
There are two major factors in
selling your home:
80% Price
20% Effective MarketingOr add what you
think is important in the market at the time
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If you are doing a listing presentation for a million $ plus home, you may want
to use this slide presentation
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Windermere’s Premier Program for
Luxury Properties
The Premier program was created more than a decade ago to address the special needs of our clients in the high-end market.
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Since its creation, we’ve developed a reputation for our:
Unparalleled expertise
Expansive network of agents experienced in the upscale market
Pioneering marketing strategies
An exceptional program for
Exceptional Properties
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Your sophisticated lifestyle requires
Special Expertise
I understand the cultured preferences of homebuyers and sellers in the upscale market.
I consistently provide extraordinary expertise to my clients interested in homes in some of our most refined and exclusive neighborhoods.
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How I will
Work for You
I’ll listen to your needs and work with you to identify your special desires and use my resources and connections to your advantage.
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Experience 18 years experience helping my
clients buy and sell in California, Washington and Nevada
Specializing in luxury homes and estates
Training Home Marketing Specialist Hold several designations including CRS, ABR e-PRO
Professional Profile
LJ Berarducci
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Windermere’s network of luxury home experts stretches throughout the West, representing a large selection of homes in the upscale market.
Drawing on the strength of the personal and professional network I have built, I will be able to attract qualified buyers to your home.
I’ll maximize my
Network for You
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My support team is Here for You
My support team helps me provide top-notch customer service to you and to potential buyers, ensuring that every detail of your transaction is handled with the utmost care.
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Unique properties require Distinctive Marketing
Only Windermere associates have access to the Premier program’s proven strategies to market your home.
The Premier program includes several tools I can use to draw the attention of qualified buyers looking for luxury properties.
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Our own luxury lifestyle magazine
Premier Living
Exclusive luxury lifestyle publication featuring stunning properties.
Circulation of more than 30,000 including 300 Windermere offices and the Fortune 500 executive list.
Targeted mailing to upscale audiences.
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The home for upscale properties online
WindermerePremier.com
An enhanced online presence that is crafted to highlight the distinctive and inviting features of your Premier property.
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The home for upscale properties online
WindermerePremier.com
Online features include: Photo Gallery
Community profiles
Detailed property information
These features help create a marketing perspective for your property second only to an in-person tour.
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Windermere’s Premier Program
Logo and Signage
Windermere has developed and refined a logo that has come to represent quality.
I can use this logo in all advertising and marketing pieces, helping to set your property apart.
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Elegant and classic
Marketing Publications
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Windermere’s Premier Program for
Luxury Properties
Additional resources include:
Direct mail lists to target specific buyers
Artists who can render a drawing of your home for use in special publications
Staging professionals who can help prepare your home ready for the market
Windermere Destinations marketing program and Web site for second and vacation homes
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You now have Community Profiles available for high end areas
These Community Profiles discuss the
community, highlight the
available amenities and provide the
million dollar sales statistics for the past 5 years.
These are great tools to set you apart from the competition.
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You also have the 2006 Luxury Home Market Recap
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It is a 6 page report which shows all of the $1,000,000+ sales, as well as Days
on the Market, for the last 5 years
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This tool gives you the ability to go head to head with any agent in Las
Vegas and be better prepared!
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Put Your Listing Presentation in a Windermere Blue Padded Binder or you can
use the standard Windermere Portfolio
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Your assignment is to put together a listing presentation of your design for your partner’s home for the practice
class that we will have next week!
Remember:
Today’s Technology is Today’s Marketing