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Colorful

Express of happiness

Clothes of participants represents all type of

classes (Elite class, Middle class, Lower class)

All aged person oriented

Excellent face expressions

of everyone.

Nice movement and

gestures of all participants.

Very charming girls dances at mehndi function

wearing service shoes

Good looking and charming Aunty Praveen also

presents at mehndi function wearing Service shoes.

The young and hardworking guy Faheem in his cabin

of office wearing service shoes.

The dull and careless peon Kareem who is always

sleeping in his duty hours also wearing service shoes.

The young rock stars Usman, Adnan and Arslan

singing a song very aggressively wearing a service

shoes.

The housewife Ghazal who is a kitchen Expert and

his daughter Kanwal who helps her mother in

Kitchen and Ghazal’s Husband Akmal wearing

service shoes.

Rana Sahab and his driver Wahab who looks like a

very angry man wearing service shoes.

Photographer Abid Saleem and a very young,

gorgeous and beautiful model Jabeen wearing a

service shoes.

Make up artist wearing a service shoes.

Kami and Shani very naughty boys of collage

wearing a service shoes.

Shahbaz and Faraz a very good cricketers wearing a

service shoes.

Three school friends wearing a service shoes.

Almost, all Characters are Shown in thisFigure.

High Angel

Low Angel

Eye Level

Parameters of music

Pitch

Range

Tonality

Instrumentation

Rap Music

There is no class difference means everycan purchase this product.

Very unique idea and very well executed.

Culture related

The most striking element of this ad is its

format because, everyone looks very happy

which has a good effect on audience.

Rhetorical Analysis

Textual Features

Type of Ad

Designed to Generate Sales

Product

Service Shoes Ad

Music

Urdu Rap Song

Singer

Mustafa Pervez

Duration of ad

51 seconds

Ad provides evidences for that there is no financial

issue to purchase this product because, it is very

low-priced and based on quality of shoes and

anyone can afford it.

Very creative.

Everything is in complete synergy.