service science filling the gap between knowledge and needs

1 La Salle Parque de Innovación de Servicios para las Personas

“Services Science: Filling the Gap Between Knowledge and Needs” IESS 1.1, Geneva February 17 2011

By Rafael Zaballa ([email protected] La Salle Innovation Park of Services for People (Madrid)


wareness !


  In 1800, 3% of the world population lived in cities   In 1900, 13% of the world population lived in cities   In 2007, (in only 107 years) more than 50% …   By 2050 we will reach 70%...

3200 million people live in cities by 2030 we will reach 5200 million

  In 1950, only Tokyo & Nueva York were over 10 million inhabitants   In 2020, Dheli, Dhaka, Jakarta, Lagos, Mexico D.F., Bombay, New York,

Sao Paulo & Tokyo will surpass 20 million   In 2020, there will be more than 500 cities with more than udades 1

million inhabitants

POPULATION IN CITIES


THE CITY OLYMPICS


THE SOLUTION


“The City is not the problem . The City is the solution”

Jaime Lerner


How to finance cities?


World Economy Concentrating in Cities

  The thirty (30) main cities in the world accumulate 30% of the world’s GDP

  In Spain, Madrid + Barcelona reach 30% of the country’s GDP

  The GDP of Tokyo or Nueva York are higher than the ones of Spain or Canada

  Bombay concentrates 40% of India’s income

  Tokyo concentrates more than 33% of Japan’s economy


Services Life Cycle


A Triple Helix Approach


The Role of Universities

University of La Salle (Bajío, Mexico)

University of L a Salle Bogotá (Colombia)

Bethlehem La Salle University

St. Mary’s College (Moraga, California)

L a Salle Campus Madrid


Technological Innovation Model (Linear Direct)

Technology Transfer

Technology Demmand Research

Knowledge Needs

Implicit/Explicit

Financing Instruments de

Financiación (Public & Private, Venture Capital,

Business Angels…)

Fostering Entrepreneurship (Spaces, Education,

Assessment,…)

R+D+i Infrastructures

(Laboratories, Technological

Centres…)

Innovation Methodology

(Open Innovation, TRIZ, New Models,

Creativity...)

Main Players: Companies, Universities y Governments

Facilitators

Industry is the Driver

The Role of Universities


The Chasm

Knowledge Transfer Knowledge Implicit

Needs

Financing Instruments

(Public, Private Public Private

Partnerships, CSR…)

Fostering Entrepreneurship

(Accelerators, Education,

Assessment,…)

Innovation Methodolology

(Open Innovation, TRIZ, Services

Innovaion , New Exploitation

Models y KPI and Results

Measuring Methodology, Creatividad,..)

Main Actors: Universities, Governments, Private Foundations, Civil Associations, Companies

Explicit Needs

1.  Innovation is not technological 2.  The market does not yet exist or will never exist as such

(The beneficiary or user will not directly pay the service deliverer)

Technology

Research

iClusters

Facilitadores

1

2 3

4

Social Services Innovation The Role of Universities


The Role of Industry


Dependence

Underdevelopment Poverty

Exclusion

Pop

ulat

ion

that

Acc

eeds

to a

Ser

vice

Unequalties

Population Parameters

Creating available, adequate, accessible and acquirable for a better quality of life

New Services for social cohesion

-Habitat -Education -Healthcare -Social Economy

In the interest of

Citizens and

Companies



Shared Knowledge & Values

Mar

ketin

g

Prod

ucts

Peop

le

Proc

esse

s

C.S

.R.

Stakeholders Interactions

Activitiy

Technology and Facilities

Company Strategy

Infrastructures

Services Strategic Design

People Systems

Bid

irect

iona

l Flo

w

“5 Design Axes” for how things

will Happen

Source: Aadaated from ZABALLA Rafael "Services Design for People" Jean-Henry Morin, Jolita Ralyté, Mehdi Snene, Exploring Services Sciences, Springer 2010

“MEANING LINE”



With the company`s activity, objectives, goals, tactics, strategies values and culture In society, stakeholders

interesados, brand, benefitiary`s needs

Management, employees, alliances, environmental, collaborativo, physical, knowledge physical, technical, material… Impact

CSR Initiatives

Sustainibility

Meaningful CSR



The Role of Government Policies Norms Financing Promoting Initiatives Fostering the Innovation Spaces


The Social Entrepreneur: The Driver


Hipertext Society

+

Cognitive Capitalismo (Knowledge Economy)

1. Metapolisation: Cities change scale and form 2. Transfomation of the Urban Mobility Systems 3. Cities’ Social Recomposition. Individualization of Space-Time 4. Need of new Public Services 5. Reflexive Solidarity, procedimental and deliberative 6.  Redefinition of the relations between individula, collective and general interests 7. New risk relations

CHARACTERIZATION:

3rd Urban Revolution

Reference: ASCHER, François "Los Nuevos Principios del Urbanismo" Alianza Ensayo 2004


Hipernetworks (Networks in different palnes of people’s interests, activities, geographies..)

Worm Holes


Triple Helix Model and Social Services Innovation

  Where does the social enterpreneur fit?   Where does the social services sector company fit?   Where do NGO’s fit?   Where do welfare foundations fit?   Where does Social Venture Capital fit?

?

And where do I fit in this presentation?


“Society plays a contextual role for technological innovation, but is a main actor in social services innovaton

“Cuadruple Helix”


(Crossing the Chasm)

Conocimiento Necesidad

SERVICE SCIENCE

32 La Salle Parque de Innovación de Servicios para las Personas INNOVATING IN SERVICES FOR PEOPLE

[email protected]