service oriented networks (son)
DESCRIPTION
Global Standards Collaboration (GSC) 14. Service Oriented Networks (SON). James McEachern, Manager – Application Enabler Standards, Nortel . Service Oriented Network – Problem Statement. - PowerPoint PPT PresentationTRANSCRIPT
Geneva, 13-16 July 2009
Fostering worldwide interoperability
Service Oriented Networks (SON)
James McEachern,Manager – Application Enabler
Standards, Nortel
Global Standards Collaboration (GSC) 14DOCUMENT #: GSC14-PLEN-059FOR: PresentationSOURCE: ATISAGENDA ITEM: Plenary; 7CONTACT(S): James McEachern ([email protected])
2Geneva, 13-16 July 2009 Fostering worldwide interoperability
A Service Oriented Network (SON) is one in which service providers use agile methods to rapidly create new products and services from re-usable components (known as Service Enablers).In order for products and services to have the maximum appeal to customers, service enablers must come from telco, IT and Web sources and providers.SON propositions must be secure and reliable, and make maximum use of future and existing investment for example, in NGNs, IMS, and IT infrastructure.To enable agile service creation and to reduce service provider costs, the SON proposition must be based upon an open, flexible standards based ecosystem.Where standards are available to support SON, they are inconsistent, incomplete, or non-interoperable especially across the Telco, IT and web domains.
Service Oriented Network – Problem Statement
3Geneva, 13-16 July 2009 Fostering worldwide interoperability
Service TechnologyServices are groups of software applications that have been packaged for use in the SON. The services interact using data that are then instantiated as objects. Interfaces are a mechanism to deliver data required for objects within the service to work.Frequently reused services and data elements should be standardized to reduce friction during integration.
Service
AppApp AppApp AppApp
Object #1Object #2Object #3
Object #1Object #2Object #3
Object #1Object #2Object #3
DataData DataData DataData
App Server App Server
Business and reusability requirements drive service packaging
Service Interface(Data Wrapper)
4Geneva, 13-16 July 2009 Fostering worldwide interoperability
SON FrameworkEvolution of
environment to support SON services
across domains
5Geneva, 13-16 July 2009 Fostering worldwide interoperability
Technology Centric
Services are delivered through common
transport.The customer experience is fragmented because each service requires a separate login and is in a distinct silo.Data is not shared across
applications so the customer must manually input and synchronize preferences, contacts, and other
metadata.
6Geneva, 13-16 July 2009 Fostering worldwide interoperability
User Centric
Services are delivered through common
transport.The user experience is unified
by a common SON service enabler, profile, and
metadata.Key data is shared across applications.
The services work together in a single user experience.
UserUserProfileProfilePresencePresence
PIMPIM
ServiceServiceInteractionInteraction
The number of discrete service experiences increase as a factorial function of the
service inventory.
7Geneva, 13-16 July 2009 Fostering worldwide interoperability
Highlight of Current Activities (1)ATIS’ Service Oriented Networks (SON) Forum was created in December 2008 to implement recommendations of ATIS’ TOPS Council SON Focus Group, and the Forum was successfully launched on March 10-11, 2009.The fundamental goal of the SON Forum is to progress standards related to the concept of Service Oriented Networks – facilitating the creation and execution of services, especially mindful of the need to support converged and personalized services involving cross-domain interactions.
8Geneva, 13-16 July 2009 Fostering worldwide interoperability
Highlight of Current Activities (2)ATIS believes it is critical that emerging standards that support Service Oriented Networks capitalize on the strengths of the telco providers, IT developers and broader web services provider communities.In order to accomplish its work, the SON Forum participants must represent the breadth of ‘service providers’ and include all relevant technologies so that the more traditionally telephony-oriented service needs, web services needs, and also additional content service needs can all be considered and common solutions synthesized. Three Task Forces have been established:
Policy and Data Models Task Force OSS/BSS and Virtualization Task Force Service Delivery Creation and Enablers Task Force
9Geneva, 13-16 July 2009 Fostering worldwide interoperability
The SON Forum work items include the following high priority areas:
Common service enabler description including non-functional aspectsConsistency of 3rd-party interfacesPackaging of OSS/BSS components as service enablersIT Infrastructure VirtualizationCommon policy reference modelCommon data model requirementsCommon name space requirements
Key Deliverables
10Geneva, 13-16 July 2009 Fostering worldwide interoperability
Initiating active liaisons with other interested SDOs SON Forum technical program
The SON Forum will be meeting face-to-face from September 15-17, 2009.
Working to expand participation to include web services companies
Next Steps/Actions
11Geneva, 13-16 July 2009 Fostering worldwide interoperability
Supplementary Slides
12Geneva, 13-16 July 2009 Fostering worldwide interoperability
SON Value Proposition
It is about people!It’s not about devicesPeople are mobile, and they use services not technologiesSON is about services and services are everywhere.
It is about Globalization!Service supply chains are distributed and real timeBest of breed capabilities come from many industries
It is about Technology!Great technology melts into the backgroundReusable infrastructure reduces cost of new servicesSoftware and integration skills are keys to success
13Geneva, 13-16 July 2009 Fostering worldwide interoperability
Globalization – Service Supply Chain
The traditional supply chain integrates raw materials into a finished product that is delivered to a customer.
Globalization facilitates multiple suppliers with specialized roles working together in bringing a product to market
Service supply chains operate in a similar way except there is real time interaction between the suppliers during service invocation.The ability to manage the service supply chain is a core competency of SON companies.
14Geneva, 13-16 July 2009 Fostering worldwide interoperability
Service Pot Luck
Each domain brings a unique capability to SON. These capabilities are complimentary but must be harmonized to work together.Web 2.0
Many developersIMS
Mobility, MultimediaSOA
Stateless Interaction, Business ProcessOverlap
Identity Management
15Geneva, 13-16 July 2009 Fostering worldwide interoperability
Core Competencies
Successful Service Companies build a Core Competency and Innovate around it.
Your Companies Core Competency
A defensible set of capabilities
Reinforced throughregular investment
SocialNetworking
ContentAgreements
Search
Developers(App Store)
ValueAdded
Reseller
OtherNetworks
ApplicationService
ProvidersThe Next Big Thing
MSN
DIRECTV Qwest
VerizonWireless
The Next Big Thing
NBC
16Geneva, 13-16 July 2009 Fostering worldwide interoperability
User ProfileHSSService Provider
Wireless Products
Service Provider Telephony Products
SP Voice Mail Products
SubscriberContactsPresencePreferences
Orchestration FrameworkOrchestration Framework
Call Logs
Wireline/WirelessIncoming/Outgoing Call Events
PartnershipsPartnerships
Presence Server
SP Broadband Products
Service Provider VOIP Products
SP P
rodu
cts
Service Provider Service Provider Products & Products & Bundled SolutionsBundled Solutions
POTS, DSL or FTTX
Consumer DevicesConsumer Devicesby Access Domainby Access Domain
Analytics Integration
SIPServer
Service Mediation
Access Mediation
Fixed Mobile
MSN
SaaS
Games
VZW
DIRECTV
CDMA, EVDO or LTE
Service Oriented Networks