service marketing
TRANSCRIPT
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SUBMITTED BYHARI PRIYA.R
952812631010
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SERVICE MARKETING:According to American
Marketing Association, “services are activities, benefits or satisfaction which are offered for sale are provided in connection with the sale of goods”.
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Goods: Services:
It is tangible.
It is an asset.
Can be stored. Can be transported. Production &
distribution needn't takes place simultaneously.
It is intangible.
Involves expenditure
without any written
Benefits. Cannot be stored. Cannot be
transported.
It takes place
simultaneously
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goods Services
It is a thing/object.
Transfer of
ownership.
Customer don't
take any active
part in production
process.
It is an activity.
No transfer of
ownership.
Customer takes
active participation.
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Product.
Price.
Place.
Promotion.
People.
Process.
Physical evidence.
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Sales, production and consumption
takes place almost simultaneously.
Customer perception of service quality
is more directly linked to the morale,
motivation, knowledge, and authority of
organization.
The receiver’s expectations are critical
to his/her satisfaction.
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There fore, service marketing place a
vital role in consumers and as well as
industrial market.
So, consumer marketing is becoming to
be an essential one in our latest arena.
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