service design breakfast 22.10.2014

26
Learning Center Rapid Service Design by Co-Creating with customer SD teams #sda15

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The Aalto Learning Center was presented by service designer Valeria Gryada, Aalto University, and our own designer Leena Fredriksson in the series of Service Design Breakfasts as part of the Service Design Achievements 2015 competition this year. http://www.kuudes.fi/työt/tulevaisuuden-oppimiskeskuksen-konsepti/

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Page 1: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Rapid Service Design by Co-Creating with customer SD teams

#sda15

Page 2: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

What is the market for learning and working?

Startup ecosystem

Commercial learning services

Online learning

Self Help Industry

What choices are users currently

making when they want to learn or work?

Page 3: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Library vs. Learning Center?

Page 4: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

What is the role of the librarywhen it comes to learning and working?

Learning Center

Page 5: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

ONE MAJOR CHALLENGE:2 weeks

3 campuses8 different

calendars mostly fulltarget segments

Page 6: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Opettaja

AlumniVierailijaTutkijaYrityksen edustaja

Opiskelija TKK Opiskelija TAIKOpiskelija HKKK

Opettaja

Alumni Vierailija Tutkija Yrityksen edustaja

Opiskelija TKK Opiskelija TAIK Opiskelija HKKK

School of BusinessSchool of Engineering

Opettaja

Alumni Vierailija Tutkija Yrityksen edustaja

Opiskelija TKK Opiskelija TAIK Opiskelija HKKKOpettaja

Alumni Vierailija Tutkija Yrityksen edustaja

Opiskelija TKK Opiskelija TAIK Opiskelija HKKKOpettaja

Alumni Vierailija Tutkija Yrityksen edustaja

Opiskelija TKK Opiskelija TAIK Opiskelija HKKK

Opettaja

Alumni Vierailija Tutkija Yrityksen edustaja

Opiskelija TKK Opiskelija TAIK Opiskelija HKKKOpettaja

Alumni Vierailija Tutkija Yrityksen edustaja

Opiskelija TKK Opiskelija TAIK Opiskelija HKKKOpettaja

Alumni Vierailija Tutkija Yrityksen edustaja

Opiskelija TKK Opiskelija TAIK Opiskelija HKKK

Company representativesProfessors: 350 VisitorsAlumni: 80 000

Researchers Students: 20 000Otaniemi campus Arabia campus Töölö campus

Page 7: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Recruiting Service Design teams

The Otaniemi library at Aalto University will undergo a full renovation in order to cater for the demands of a modern learning centre. Design Consultancy Kuudes Kerros invites 6-8 students to joint the service design team in perfecting the service concept for the new centre.

The work will be done in three teams of four people, lead by a service design professional from Kuudes Kerros. The project will begin with brainstorming the service concept and then building and testing it together with the coaches. The teams will consist of representatives of the learning centre’s target groups. All members will be potential users of the library or producers of services in the learning centre. The work done in the service design teams enables an active role in designing and developing the new Aalto University campus area. This will also give students and staff a unique opportunity to learn about service design in practice.

The project will last from September 16th to mid-December 2013, taking up approximately 10-12 active days during that period. The work will include workshop days, target group interviews and user interviews for testing the concepts. All work will be done under the guidance of service design professionals.

Sign up asap via email to be a part of this exciting design project, which will benefit all users of the Aalto University library. Teams are likely to fill up fast!

Jari DanielssonDesign Consultancy Kuudes Kerros, Strategy Directoremail: [email protected]

Page 8: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

researchers

exchange students

library staff

kuudes kerros

students

Page 9: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

On Campus -teams

Page 10: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

On Campus -teams

Page 11: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

On Campus -teams

Page 12: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

On Campus -teams

Töölö campus 20Otaniemi campus 73

Arabia campus 24

Teachers 12

Library staff 16

TOTAL 194Alumni 3

Researches 6

Vipu-team 6

TOST-unit 20Company representatives 10

Page 13: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

HEADACHE

problems

EXAMPLES: healthy food deliveryvisual information map

Creating a project language: finding real problems

MIGRAINEproblems

EXAMPLES:24/7h open spacelarge lockable storages

Page 14: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

6 target segments

TeachersCompany

representatives Researchers

Jack of All Trades

Lonely Wolf

Social Animal

Page 15: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

TWO WAYS OFDESIGNING SERVICES

Page 16: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Examples of problem based services

LOCK & LOAD

Social Spaces

Page 17: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Lainaus/PalautusKäsikirjastoKurssikirjatKokoelmatLehtisaliGradutSähköiset julkaisutTieteellisten lehtien rankinglistatArtikkelitietokannatTutkimusmenetelmätietokannatVerkkokurssien kokoomatieto-kannatTiedonhaun itseopiskelusivustoPersonoitu opetusTutkimusmaisemapalveluData.aalto.fiVisualisoidut e-aineistot

Tiede- ja taideaukioDIY SeminaaripalveluEmeritus LoungeKompassiAcademic Mind Sparring

Ryhmätyötilat S, M, L, XLMuokkaa oma työskentelytilasiPitch RoomGraafisen suunnittelu pop up -pisteSuper Data RoomVisual Resources CenterVideo editing

Lock & Load – kehon ja mielen virkistyspajaBig Hairy Audacious goal (BHAG) board

Service promise:Learning together makes us the best in the world

VIsualisoidut palvelutKirjojen jonotuslistaSähköinen helppariVertaistukikeskustelupalstaSähköinen palveluportfolioTietoasiantuntijapalveluAloituspaketti tutkijalleHenkilökohtainen ohjaus -vier-ihoitoTutkijan julkaisuapuPäivystysvuoro kampuksella

TenttiakvaarioCave Room

Information & Learning

Events & Networking

Working

Personal productivity

GRAPHIC DESIGNPOP-UP STUDIO

Media SpacesExamples of Service Promise based services

Page 18: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

The Service Concept consisted of new service promise based on customer needs

23 totally new servicesDIY SEMINAR SERVICE

Seminar Spaces

ALUMNI, TEACHERS´LOUNGE

Social Spaces

ACADEMIC MINDSPARRING

Learning Spaces

LOCK & LOAD

Social Spaces

ACCESSIBLELEARNING

Learning Spaces

CAVE ROOM

Meeting Spaces

CUSTOMIZE YOUROWN WORKSPACE

Learning Spaces

S, M, L, XL

Meeting Spaces

PHONE BOOTHS

Media Spaces

BETA DESK

Media Spaces

EXAM AQUARIUM

Media Spaces

SCIENCE & ART SQUARE

Event Spaces

GRAPHIC DESIGN POP-UP STUDIO

Media Spaces

THE COMPASS

Other Spaces

3D PRINTING HEAVEN

Media Spaces

COPYING SERVICE

Other Spaces

CAFE, RESTAURANT,TERRACE

Social Spaces

VIDEO EDITING

Media Spaces

VISUAL RECOURSES CENTER

Media Spaces

SERVICE COMMUNICATION

Other Spaces

PITCH ROOM

Media Spaces

BHAG

Other Spaces

SUPER DATA ROOM

Media Spaces

Page 19: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

What is the role of the librarywhen it comes to learning and working?

Learning Center

Page 20: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

What is the role of the new Learning Centerwhen it comes to learning and working?

Learning Center

Page 21: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

New role - Community Manager team

Coordinating most new social services

A positive person or team that is willing and able to network

Enough knowledge and skills to talk Academia

Page 22: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

HANDING OFF

Page 23: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

How to hand off a Service Concept?

126LUENTOSALI60,2 m2

127KOKOUSHUONE31,9 m2

128TSTO11,8 m2

129TSTO11,8 m2

130TSTO12,3 m2

131TSTO11,7 m2

132TSTO11,7 m2

133TSTO11,5 m2

134TSTO11,7 m2

135TSTO11,7 m2

136aTSTO9,0 m2

137TSTO11,9 m2

136bET2,4 m2

139KILTAH24,8 m2

140WC/N11,1 m2

141WC/M19,2 m2

142WC2,3 m2

143SIIV3,0 m2

144VASTOTTO3,2 m2

145TSTO27,7 m2

146TSTO28,2 m2

147TSTO20,5 m2

148TSTO45,0 m2

101IV-KONEH.103,1 m2

102PORRAS29,7 m2

1030,6 m2

104HISSI1,6 m2

105aSIIV5,8 m2

105bWC/N3,9 m2

105cWC/M3,4 m2

106TSTO34,9 m2

107TSTO14,7 m2

108TSTO13,6 m2

109TSTO14,7 m2

110TSTO25,3 m2

111TSTO14,6 m2

112TSTO13,8 m2

113TSTO48,2 m2

114KÄYTÄVÄ70,7 m2

115KIRJASTOTILA895,9 m2

116PORRAS11,8 m2

117LÄHIVAR2,6 m2

118LÄHIVAR16,9 m2

119HISSI4,0 m2

120aLÄHIVAR6,3 m2

120bTEKN5,2 m2

121LÄHIVAR26,6 m2

122aKÄYTÄVÄ15,0 m2

123aLÄHIVAR62,3 m2

122bPORRAS7,7 m2

123bPORRAS4,6 m2

124SISÄÄNTULOAULA385,8 m2

125aTK8,5 m2

125b TK8,5 m2

150PORRAS21,8 m2

149aTSTO94,1 m2

149b0,5 m2

149a0,7 m2

138HISSI2,6 m2

C

+10.03

B1

B1

B2B2

B2

B2

B2

B1

B1

B1

B1

B2

B1

B1

B1 B1

B1

B2

B1

+9.16

+9.65

+12.

10

+11.

99

A

iviv

spsp

spsp

sp

sp

iv iv

meeting spaceS, M, L, XL

customize your own workspace

learningspace

seminarspace

café

terrace

terrace

aaltoshop

SCIence & art square

showroomgallery

alumnilounge

3D printingheaven

superdataroom

printing

all aaltoprogrammes

big screensfor laptops

master diplomas

booklaunching

coursebooks

24/7customerservices

E-articles

lock and load

24/7 kitchen

1# floor

Page 24: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Further development

Page 25: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Learning Center

+

Page 26: Service Design Breakfast 22.10.2014

Kuudes KerrosLearning Center

Kuudes Kerros, Tehtaankatu 27–29 D, 4. krs, 00150 Helsinki