Servals Automation Private Limited.

An Overview of our Product Range

- Kerosene Pressure Stove, Burners and Biomass Stoves -

Who we are

Started in 2002

Sector Rural Innovations in Energy (mainly cooking energy)

Thematic Focus Conservation of fossil fuels, Renewable energy, sustainable energy stream 

Products Cook Stoves(Kerosene burners and stoves, TLUD biomass stoves, Plant Oil Stoves and lamps)

Our Mission in the domestic cooking energy space

Our definition of “progress” : Burn fuel that is clean,affordable and easily available while preserving theease of cooking

Energy solution cannot be a stand‐alone; Has toencompass related issues (climate change, economicgrowth and sustainability)

We want to contribute to the state of the world through the vehicle of cooking energy.

Our Values

Social entrepreneurship based business model.

Strong focus on Conservation of Fossil Fuels Reduction of Carbon Emission Reduction of Indoor Air Pollution Reduction of De‐Forestation.

Some notable mentions

• 2005 Award ‘Most Fuel Efficient Stove’ category by the PASASA (Paraffin Safety Association of South Africa), promoted by leading global petroleum companies such as Shell and British Petroleum

• Servals has partnered with the Tamil Nadu Govt before on their Tsunamirelief and rehabilitation efforts.

• Servals, recognised as a “Technology Pioneer Candidate” for 2011 by theWorld Economic Forum, Davos.

• One of the 8 companies identified by InfoDev (a program of the WorldBank) as leading the technological innovation for climate change

• Servals awarded the L‐Ramp Award for Innovation Award for "Award ofExcellence ‐ Enterprise Category – 2007”.

• Winner of the Sankalp award in 2010 in the “Clean Energy” category

• Partner in the “Global Alliance for Clean Cookstoves”

Product Portfolio

Our Cooking Energy Solutions

The Call for “Rural Cooking Energy Solutions”

“10 fixes for the planet” – A Newsweek Apr ‘08 article• by environmental thinkers towards making the planet greener/energy

efficient• "Stoves for the masses" one of them.

Inefficient cooking methods ‐ not a trivial problem. 2 billion ‐ cook in rudimentary stoves or over open fires. "A family of five can use three tons of wood a year for cooking," "If that family saves one ton of wood per year, that can translate into more than

a ton of CO2 saved every year for that family alone." Kerosene – a fossil fuel

“Designing technology for diversity and affordability ‐ harder than sending aman to the moon”.

The Call for Cooking Energy Solutions

-Some Declared Statistics -

Address at least 5 of the 8 MDGs that the UN is working to meet by 2015.

Climate Change : Clouds of Pollution Carbon dioxide, Methane and nitrous oxide present in biomass stove emissions Apparently 18% of the problem of carbon emissions is caused by stoves.

Indoor Air Pollution: Health Risk Fourth leading health risk in developing countries. Premature deaths - estimated 1.6 million people each year ; women and

children most affected.

Deforestation: Cooking with wood a significant cause Annual consumption of wood - 10% of wood harvested from the world's forests.

Source (http://www.aprovecho.org)

Global Mandates;Not Just Needs

Servals’ “low carbon” cooking products technology

Simply put, our products reduce the net addition of carbon‐di‐oxide into theatmosphere.

Our Kerosene stoves and Kerosene Burners• reduce kerosene consumption by around 30 %;• A carbon reduction initiative; less CO2 is let out into the atmosphere.

The Hybrid cooking stove• is carbon neutral (to the extent of plant oil use) since the

CO2 produced is absorbed back by the plant to produce thesame amount of plant oil.

• Almost finalizing a 100% Plant Oil Stove design. The TLUD biomass stove

• is carbon negative (when the charcoal is added to soil for treatment / Bio Char)• Uses biomass residues like twigs, husks, etc. as fuel –

which are carbon neutral, Thereby reduces deforestation. The Servals Wood stove

• Low smoke stove; is carbon neutral• Superior user friendly features (Flame concentrator, Flame stabilizer)

Technical ProfileBenefitsProduct CertificatesCustomer Testimonials

About the Venus Burner and Servals Stoves

Venus Kerosene Burners- A Snapshot -

Kerosene Burners – Heart of a Kerosene Pressure Stove.

‘Consumable’ in the stove; replaceable every 6‐8 months.

Key component in determining energy efficiency and kerosene consumption in a stove.

Can be fitted on any Kerosene Pressure Stove

Venus Burner- Key User benefits -

• Kerosene Saving• Saves 25 – 30% kerosene over market burners

• Lower cost of cooking fuel;• High thermal efficiency of 64% that results in saving of cooking fuel (almost 

25 – 30%)• Chalu market burners have an average thermal efficiency of 45 – 55%

• Safety• No bracing in the heat zone,  safe unique single tube design

• Low carbon emission• Emits lower levels of CO2 because of lower kerosene consumption• Emits lower levels of CO because of higher combustion efficiency

• Low Maintenance• Easy to clean• Long life• Less sound

Thermal Efficiency • 65.4% (mandatory requirement by ISI 55%) Report attached  (BIS)

Kerosene Saving • 20‐30% over market burners• Proven tests reports attached• Customer testimonials attached

Indoor Air Quality • Significantly lower smoke ; clean burning• Due to high combustion efficiency

Emission in terms of CO, COs and Particulate Matter • Low emission of Carbon Monoxide (CO) which is a recognised health threat for women and children

• Reduces emission of CO2 – a Green house gas by reducing kerosene consumption. A burner saves 2.6 kg of CO2 emission every year.

Recognised as a “low carbon initiative” byInfodev (A global program managed by the WorldBank)

Servals Venus Kerosene-Saving Burner

- A Technical Profile -

Servals High Efficiency Stove- A Technical Profile -

• Tubular Construction with Pressure tested fuel tank Capacity – 3 ltrs • Heavy duty pump assembly ‘O’ Ring type• Special spill tray • Heat shield to ensure fuel economy

• The stove is fitted with Patented Venus Kerosene saving burner with stainless steel flame ring to improve combustion.

• The following Accessories will be supplied1. Pricker2. Funnel3. Pump Washer4. Filler Cap washer

• The stove is finished with suitable grade of painting.

S.No. Feature ServalsMost Market 

Brands Benefits

1Single Piece Design Venus Burner

Yes No1. Energy Efficiency. 2. Kerosene Saving.    

2Tubular Construction Yes No

1. Good Ventilation ‐ No heating the hand 2. Better aesthetics

3 Spill Tray Yes No

Increased Thermal Efficiency & better safe design to avoid spillage of hot cooking material

4Special Stainless Steel Flame Ring Yes No Extra, Continuous Efficient Performance

5Special Case in Fitting Yes No Optimizing the combustion efficiency

6 Flow SmoothBetter flow, due to low resistance in single piece design

Servals Kerosene Cook Stoves- The Dozen Differentiators -

S.No. Feature ServalsMost Market 

Brands Benefits

7Sturdy Construction Yes ‐ Long Life

8 Emission Details Minimum ‐Safe‐avoids internal pollution & related respiratory problems

9Special 'O' ring in Pump Yes ‐

Easy operation, longer fail‐safe performance

10Tank Pressure Tested  Yes ‐ Safety of the product

11Pressure Relief Valve Yes ‐ Additional Safety against Misuse.

12Special designed Vessel Support Yes ‐ Accommodate all types of vessels.

Servals Kerosene Cook Stoves- The Dozen Differentiators -

Servals kerosene Cooking Devices- Some Notable Mentions -

• Servals are able to offer No 3 Burners  • No 3 burners can be fitted on larger Kerosene Pressure Stove

• Servals are able to offer the Venus burners in any other threading if necessary

• Servals are gearing up to offer ISI Certified Burners • The ISI certification process is underway. • We have received a thermal efficiency certificate of 62% which also qualifies for 

a “green label”

About the Servals TLUD Biomass Stove

Technical ProfileBenefitsProduct CertificatesCustomer Testimonials

TLUD Gasifier Stove- A Snapshot -

TLUD stands for Top Lit Up Draft. 

Most cook stoves are Bottom Lit Up Draft. TLUD technology is pursued around the 

world since it saves fuel.

• is a stove with a canister• which when filled with fuel (any Dry Biomass 

waste like twigs, coconut husks, cow dung, Carpentry waste, etc) and combusted,

• will enable cooking for an average of 30 minutes depending on fuel type

• and produces precious charcoal at the end ; can be used for various commercial applications.

TLUD Gasifier Stove- Key User benefits -

• Pyrolysis technology; • represents an improved biomass stove that burns clean and green.

• Lower cost of cooking fuel;• High thermal efficiency of 39% that results in saving of cooking fuel (almost 50‐60%)• Traditional chulahs only have 9% thermal efficiency. 

• Significant saving of Biomass material.• Only biomass residues used; Supports aforestation. 

• Versatile Biomass possibility• Converts waste to cooking fuel ( coconut shells, carpentry waste, dry twigs etc)

• Low Maintenance• Made of stainless steel; durable; easy to clean and maintain

• Faster cooking• due to high fire power • no need to monitor the flame during the cooking session

• Reduced indoor air pollution (IAP)• better health for women and children

• Resultant Charcoal • Is of high grade ; 5300 kcals/kg calorific value• Has multiple commercial application.

• Waste heat recovery and smoke free kitchen if Masonry construction with chimney is adopted.• Excels in boiling and steaming application

• boon for all Indian cooking ( cooking rice, dals, vegetables, milk, etc.)

Product Differentiators-How different from other

alternatives- “Generic” differentiators

Saves around 40% fuel Vs a traditional 3 stone stove.   Versatility of fuel; Tree felling not necessary. Mitigates problem of indoor air pollution. Environment friendly technology reduces carbon footprint while cooking.

Specific differentiators 2 critical design inventions :

Longer cooking duration Better flame control.

Creating energy streams:Working towards creating energy entrepreneurs who will sell ‘canister sized fuel packets’. 

Good addition to Kerosene/LPG Kitchens : Introduce its “water boiling” application in kerosene/LPG kitchens.

Create value stream from biochar : It is possible to design a monetary stream for the household based on the biochar residue

Carbon saving eligibility : If biochar is buried in the soil

A cooking energy

stove

A cooking energy solution; not just a cook

stove

About the Servals Wood Stove

Benefits

Servals Wood Stove Chulah- A Snapshot -

Stable Flame; no need to monitor : a modified grate that keeps the charcoalburning with a brilliant reddish white color

Superior Flame Quality : brings the flame towards the centreline of the stove. User convenience; no need to blow air manually Adjustable Pot Skirt : Only stove that comes with an adjustable potskirt; protects

the flame from mild wind movements and also improves the thermal efficiency ofthe stove. A one of its kind design – enables the same potskirt to be used forvarious cooking appliances like tawas, frying pans, pressure cookers and differenttypes of vessels.

Adequate firepower : 2 KW fire power ; can be increased to upto 3 KW by adding afew more wood sticks.

Low Smoke Stove Aligned with cooking culture: easy to use; regular chulah Easy Maintenance: Just clean the stove before use,by removing the left‐over ash and any charcoal Durability : stainless steel parts; long life

Servals SubhamWood Stove Chulah

- A Snapshot - We also have a “low cost” economy Wood Chulah ‘ “Subham” that has the same

features and performance efficiencies as our Premium model It has a stainless steel combustion chamber and fuelwood stand, but the outer is a

tin metal alloy.

Carbon Market Opportunity

Leveraging carbon creditsProducts eligibility

Tapping the Carbon Market

All of Servals products are eligible for carbon credits by virtue of their low carbonemission.

Servals have explored the feasibility of setting up carbon finance projects for itsproducts.

It can also network with prospective buyers of carbon credit, if a carbon financeproject is set up around its products.

We are happy to share more details like the project protocol, carbon revenuestream etc.

The Value Proposition of our Products and

Business Model

Servals “Social Impact” Balance Sheet

For the “NGO” or the “CSR” Program

• Poverty alleviation through creation of entrepreneurs.• Bridging the gap between social enterprises and their target market.• Promoting “Responsible” retailing – products with a “conscience”.• Faster turnaround of social investment.

For the NGO • A “vehicle” to fulfill their mission of community service.• An income generation activity that pays for its own administrative costs.• Predictable source of income.• A planned approach to developing grassroots entrepreneurs.• Program to offer an entrepreneurial opportunity on a platter• An opportunity to represent world class products.

For Servals • An opportunity to broaden the reach of its products.• An opportunity to build on its social entrepreneurship model.• An opportunity to serve its target audience through an effective channel.

Social Impact Balance Sheet

For the Community •Access to world class products at an affordable rate.•Increase in disposable income through better quality products.•Enhancement of quality of life (through reduced pollution, safety etc)

For the Economy • Planned,  supported entrepreneurship • Better distribution of goods

For the household • Energy efficiency•Climate Change•Health•Safety•Livelihood•Rural empowerment•Rural energy independence

Social Impact Balance Sheet

DemoProduct Certificates

Annexures

Certificate from Anna University, Chennai– An Esteemed Educational institution,

located in Chennai for theEngineering and Technology.

Their Institute of Energy Studies took upthe testing of our Venus burner andcompared it to the Conventional burners intheir Lab.

They described the Venus burner to be a“boon to Common man”

“Boon to the common man”

BIS established the ThermalEfficiency of 65.4% for VenusBurner against their BIS standardsof 55% for the Conventional burner.As per their Standards IS8808:1999.

Bureau of Indian Standards

Bureau of Indian Standards Venus Burnerswere tested according to their benchmarkstandards.

BIS –Director (M.E), Letter states that ‘LetMe Know Whether Amendment toIS8808:1999 Would help the Industry-(burner) or We shall Prepare a new standardon the burners developed by you.’

BIS wanted to amend the industry standard based on

Venus performance

PASASA – Paraffin Safety Association ofSouth Africa (www.pasasa.org)

On Comparative Testing of Various Modelsof stove for 6 months by them .

Our Venus Stove was Adjudged the “MostFuel Efficient Stove”

Under the “Safe Paraffin Stove DesignCompetition 2005”

“Most Fuel Efficient Stove”- The venus burner was the heart of the stove

The Nature’s fury in the form of Tsunami hitthe Tamil Nadu Coastal region during thishour of calamity the then Government ofTamil Nadu decided to issue a relief kit for theTsunami affected population.

Our Venus Energy Efficient Burner to befitted in the Kerosene Stoves which wasselected for the relief kit for affectedpopulation of Tamil Nadu .

Partnered with TN Govt during 05 Tsunami

The order were initiated through NSIC,Chennai,(The National Small IndustriesCorporation Ltd., - a Government of IndiaEnterprise)

The order was for more than a Lakh of stoves to bedistributed as the tsunami relief kit.

The Venus Burners were successfully launchedalong with the message of fuel (kerosene) savingsand high thermal efficiency for the end users.

The opportunity of Social and Humane Cause tointroduce Energy Conservation to BOP Segment

Partnered with NSIC for relief and rehab

SEWA Mahila, Ahmedabad

“Kerosene used to last for only 5 days in his previous stoves which lasts 7days in the Serval stove. (almost 30% fuel saving)”

Servals Kerosene Stove- Some customer testimonials -

Test Certificate from STARIC, Nepal (TLUD)

•Promote and propagate environmentally sound and sustainable rural/appropriate technologies thereby strengthening the capability of rural poor communities al ‐•http://www.staric.com.np/

•Consumes 700 gms of wood on an average; Benchmark 850 gms •Charcoal produced is good and further usable•Compared to tradition cookstoves saves 50‐60% firewood•Simple, easy to use; extra canister increases work efficiency

Says..

STARIC, Nepal

Emission Chart (TLUD)

•Emission chart measured by the standard 5 litre Water Boiling Test (WBT)  •Significantly lower than traditional chulahs and three stone chulas

Certificate from MSME, Govt of India (TLUD)

•MSME Testing Center, Ministry of Micro, Small and Medium Enterprises•Certifies that the CO/CO2 ratio is less than 0.04 in the combustion gases leaving the stove ‐which means a clean combustion and emission within safe limits

Our Vision, Mission, ValuesOur product portfolioOur investorsOur R&D Partners

About Servals

Servals : Mission Energy solutions for the poor, mainly in Cooking Efficiency To address the global social problem of Energy Conservation By encouraging the usage of Alternate and Renewable Energy Sources With a focus on ushering in Rural Economic Independence Especially for people Below Poverty Line in developing countries

Values Social entrepreneurship based business model. Strong focus on

Conservation of Fossil Fuels Reduction of Carbon Emission Reduction of Indoor Air Pollution Reduction of De‐Forestation.

Vision and Mission of Servals

Our Mission in the domestic cooking energy space

Our definition of “progress” : Burn fuel that is clean,affordable and easily available while preserving the easeof cooking

Energy solution cannot be a stand‐alone; Has toencompass related issues (climate change, economicgrowth and sustainability)

We want to contribute to the state of the world through the vehicle of cooking energy.

Bringing in “Impact Funders”- Our Investors -

The socio‐environmental nature of our business and products have attracted three prestigious social funds

Grassroots Business Funds, USA – Supported by IFC, GBF is an international social investment company with a mandate to support high Impact Businesses that provide sustainable economic opportunities to millions of people at the base of the economic pyramid. 

Aavishkaar  – Only winner from India of the G‐20 SMR Finance Challenge; One of India’s most respected social funds; Mandate to unleash entrepreneurial activity in the bottom quartile;  Aavishkaar is Servals’ oldest investor. 

Environmental Resources Management, UK – A leading global provider of environmental, health and safety, risk, and social consulting services, ERM has invested in Servals under their “Low Carbon Initiatives” program. 

Tapping into Global Knowledge- Our R&D Partners -

We have continuous support from PUM – Netherlands (www.pum.nl). 

Four of Delft University, Netherlands Post‐Graduate Students spent four months with us in development of Plant Oil Stove.

Rockefeller Foundation (www.innocentive.com) is assisting us with technology problem solving endeavors. 

•L‐Ramp (www.lramp.org) has funded us for Plant Oil Development.

•IIT, Chennai is working with us on our Rain gun model for dust abatement applications.

Servals’ “low carbon” cooking products technology

Basket of products for every type of fuel use

Our Kerosene stoves and Kerosene Burners reduce kerosene consumption by around 30 %; A carbon reduction initiative; less CO2 is let out into the

atmosphere. The Hybrid cooking stove

is carbon neutral (to the extent of plant oil use) since theCO2 produced is absorbed back by the plant to producethe same amount of plant oil.

Almost finalizing a 100% Plant Oil Stove design. The TLUD biomass stove

is carbon negative (when the charcoal is added to soil fortreatment / Bio Char)

Uses biomass residues like twigs, husks, etc. as fuel –which are carbon neutral, Thereby reduces deforestation.

Awards and Recognitions

For the Enterprise: Winner of the Sankalp 2010 Award in “Clean Energy Sector” Nominated as a World Economic Forum Technology Pioneer Candidate for 2011. One of the 8 companies identified by InfoDev (a program of the World Bank) as leading the 

technological innovation for climate change Identified by Cornell University, US as a case example in their Sustainable Global Enterprise Project.  Winner of the L‐Ramp Innovation Award for "Award of Excellence ‐ Enterprise Category – 2007”.   Distributor of stoves and burners for the Tsunami affected victims (Tamil Nadu) ; work commended 

by NSIC

For its products: Plant Oil Stove ‐ included as "Social Innovation" in the book "Break through" published by CII  2005 Award ‘Most Fuel Efficient Stove’ category by the PASASA (Paraffin Safety Association of South 

Africa), promoted by leading global petroleum companies such as Shell and British Petroleum Venus burner ‐ Certified as the most fuel efficient burner in the market with a thermal efficiency in 

excess of 63% as compared to 55% that was generally accepted as being very good  The BIS wanted to adopt the Servals burner as a standard benchmark for all other similar type 

burners in India.   Certification from Anna University, describing the Venus Burner as " Boon to Common Man" 

Servals Automation Pvt Ltd5/1 Balaji Nagar Upstairs1St Street, EkaduthangalChennai – 600032PHONE : 64577181 – 64577182FAX : 044 - 45540339E-MAIL : sales@servals.in; sujatha@servals.inw w w . s e r v a l s g r o u p . b l o g s p o t . i n

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