serious case studies

A SERIOUS IdEAS pRESEntAtIOn

www.seriousideas.com© Serious Marketing Communications Ltd.

WHO ARE SERIOUS?

Full service creative agency offering in-house strategy, design, digital and direct response.

Innovative. Hardworking. Highly effective. And really nice...

Interactive Media Award winner for outstanding achievement.


Design Promotions

WHAt WE dO

Digital MarketingWeb Design

AdvertisingBrand Planning

PR

Employee Marketing

Corporate Script WritingFilm Production

Creative Direct MarketingData Planning


OUR CURREnt CLIEntS


1 We make you money. Last year, our clients’ Return on Investment amounted to a whopping £2,000,000 by using us and us alone. Almost enough to buy a bungalow in Weybridge!

2 We never ever wear bow ties. (except at awards ceremonies)

3 Our rate card is at least 10% cheaper than the industry standard. So you get brilliant work at a super-terrific price.

4 Great relationships with suppliers means we get really good prices. Do we keep them to ourselves? Absolutely not. We pass them on to you. Canny buying saved clients over £250,000 in 2008.

5 Genuinely, we work our socks off for you.

6 We’ve saved some clients over £80,000 in VAT alone this year.

7 All of our marketing campaigns have been delivered on time and to budget.

8 We grow moustaches in November to raise money for charity.

9 All of our product launches have been successful.

10 We deliver phenomenal results: £1.5 million in additional sales for one client. 268% uplift in response for another. The list goes on.

10½ We wanted to get a company pet – preferably a budgie but our landlord wouldn’t let us.

References and testimonials available

10 And A HALF REASOnS TO CHOOSE SERIOUS OVER ABSOLUTELY ANYONE ELSE


FALLInG In LOVE WItH


tHE CHALLEnGE

UK retail promotion. £15 for 500 anytime, any network minutes for life throughout Valentines week.


tHE StRAtEGY

Incentivise shoppers with a leaflet, a courtesy red tulip and street promotions across 300 stores nationwide.


3 - VALEntInES pROmOtIOn


RESULtS

Blooming marvellous

A 60% uplift and £1.5 million increase in sales.

Inspired that loving feeling amongst store staff.


EmpLOYmEnt EnGAGEmEnt GETTING EVERYONE TO

WORK BETTER TOGETHER


tHE CHALLEnGE

GE Capital Solutions - Create a tool box to reward leaders and inspire new ones.

Listen. Act. Resolve and Share. Better Together. LARS


tHE CREAtIVE

Global integrated toolbox to all internal managers championing LARS.


tHE CREAtIVE

Launch of internal microsite. Targeted banner advertising.


A HEALtHY AppEARAnCE


tHE CHALLEnGE

BMI Healthcare challenged us to stimulate a healthy attendance for the Hampshire Clinic Health Fair.


tHE StRAtEGY

To target an ABC1 demographic through a variety of touchpoints and clever messaging.


tHE CREAtIVE - LEAFLEtS And pRESS AdVERtISInG

And healthier too at the BMI Hampshire Health Fair. The Hampshire Court Hotel: Centre

Drive, Gt. Binfields Road, Chineham, Basingstoke, Hampshire, RG24 8FY

10am – 5pm

For more information, call 01256 377735 or visit www.bmihealthcare.co.uk/hampshirefair

on 27th Septembermake every body happy.

Terms & Conditions of Promotion 1. This competition is only valid for visitors to the BMI Hampshire Health Fair on 27 September 2008. No purchase is necessary. 2. No entries will be accepted after 4pm on 27 September 2008. 3. The draw of correct entries will take place on the day of the Health Fair at 4:30pm and the first name drawn will win the first prize. 4. First Prize will be a Nintendo Wii Console and Wii Fit Game and Second Prize will be a Well Woman or Well Man Health Screening. 5. This promotion is limited to one entry per person and all marked sections on the entry form should be completed. 6. The winner will be informed at the time of the draw or alternatively by telephone or in writing within 7 days of the draw. 7. Prizes will be handed to the winner at the time of the draw or alternatively dispatched by recorded delivery to the address given on the entry form within 28 days. 8. The prizes are not transferable and no cash or credit alternative is available. 9. The Health Screen prize is only redeemable at BMI The Hampshire Clinic, Basingstoke, Hampshire and must be used by 31 March 2009. 10. The promoter’s decision is final and no correspondence will be entered into. No entry forms will be returned. 11. The promoter’s details are General Healthcare Group, 4 Thameside Centre, Kew Bridge Road, Brentford, Middlesex TW8 0HF (“GHG”). 12. No person who is under 18, or who is an employee of GHG, or who is in the immediate family of any such employee, or who is otherwise directly connected with the promotion, is eligible to enter the draw. 13. By entering the free prize draw, entrants will be deemed to have read and accepted these terms and conditions. 14. Details of the winners’ name and town of residence will be available upon written request to GHG. 15. GHG accept no responsibility for injury or harm resulting from the use of the Nintendo Wii Fit Game. 16. GHG does not endorse the contents of the Wii Fit Game.

01256 357 111www.bmihampshire.co.uk/hampshireBMI The Hampshire Clinic, Basing Road, Old Basing, Basingstoke, RG24 7AL

And healthier too – at the BMI Hampshire Health Fair.Discover all kinds of ways for you and your family to get fitter, healthier and happier at the BMI Health Fair.

Morning TV’s Doctor Hilary Jones will be opening the fair at 10am. You could also meet Satellite TV’s ‘Fat Doctor’, Mr Shaw Somers and get some advice from our team of experts on everything from:

• Spine care, physio & sports injuries

• Healthy eating & weight loss

• Women’s health issues

Receive a FREE blood pressure check and FREE body mass index calculation. Enjoy fitness demonstrations and you could even win a Well Woman/Man Health Screening worth £264, or a Wii Console and Wii Fit worth £260. Saturday 27th September at the Hampshire Court Hotel, Basingstoke from 10am – 5pm.


Get FREE sports injury advice at the BMI Hampshire Health Fair.To be at your peak performance, you need to be healthy inside and out. At the BMI Hampshire Health Fair, you can find out if you are – absolutely free.

Morning TV’s Doctor Hilary Jones will be opening the fair at 10am. You could also meet Satellite TV’s ‘Fat Doctor’, Mr Shaw Somers.

Our experts will be on-hand to advise on everything from nutrition to physiotherapy. They’ll also tell you how we lead the way with patient-focused services in state-of-the-art facilities.

So come along and receive a FREE blood pressure check or a FREE body mass index calculation. Plus, you could win a Well Woman/Man Health Screening worth £264, or a Wii Console & Wii Fit worth £260.

Saturday 27th September at the Hampshire Court Hotel, Basingstoke from 10am – 5pm.


Whether your body’s a temple or you just need the building blocks.

On 27th September, make every body happy.And healthier too – at the

BMI Hampshire Health Fair.Discover all kinds of ways for you and your family to get fitter, healthier and happier at the BMI Health Fair.

Morning TV’s Doctor Hilary Jones will be opening the fair at 10am. You could also meet Satellite TV’s The Fat Doctor, Mr Shaw Somers and get some advice from our team of experts on everything from:

• Spine care, physio & sports injuries

• Healthy eating & weight loss

• Women’s health issues

Receive a FREE blood pressure check and FREE body mass index calculation. Enjoy fitness demonstrations and you could even win a Well Woman/Man Health Screening worth £264, or a Wii Console and Wii Fit worth £260. Saturday 27th September at the Hampshire Court Hotel, Basingstoke from 10am – 5pm.



tHE CREAtIVE - WEb LAndInG pAGE


tHE RESULtS

A fresh approach to local marketing, compliant with new brand guidelines and putting BMI in the pink!


dOInG OUR HOmEWORK


tHE CHALLEnGE

How to continue talking to past participants of Executive Education programmes and unlock future opportunities for them and London Business School.


tHE StRAtEGY

The ‘Whisper Campaign’ participants received a DM piece, followed up by an email, directing them to a micro-site, where they can download the contact details of their fellow participants and grow a global network of contacts.


tHE CREAtIVE

Monthly targeted direct mail pack - Stay Connected


tHE RESULtS

An excellent result. The targeted email had a 42% open rate.

91% of these participants downloaded the material.

These results are 80% higher than those benchmarked by the IPA.


FInAnCIAL RObUStnESS And StAbILItY

Rate card 10% less than comparative industry standard.

IPA (Institute of Practitioners in Advertising), DMA (Direct Marketing Association) and Chamber of Commerce members.

Fully independent.

No gearing ratio, borrowings, overdraft or loans.

Highest quartile on bank reference for 2007-08 (based on credit rating).


LOndOn bUSInESS SCHOOL

“Thanks for the tight turn around and still delivering great work. Impressive and it stands you out from the rest.”

3 mObILE “We have found SERIOUS Ideas a real gem of an agency to work with and are the first agency in 8 years to be retained and added to our agency portfolio. Their ideas, talent and experience in retail and promotions have helped us increase our sales figures over and above our own targets. My best advice to anyone wanting to work with them is to try them out - you should get a very refreshing and rewarding experience working with them.”

We don’t need to blow our own trumpet.

Our clients do it for us.


VERtEXSERIOUS ideas were one of 4 agencies we approached for a big re-brand project. They came out as a clear runner, going beyond the call of duty to ensure everything was finished to a high standard and within budget and on time. SERIOUS work in an integrated way with our team to ensure the best end results and are also a fun (but ‘SERIOUS’) company to work with!”.

FORStERS“SERIOUS did a brilliant job on our graduate recruitment project. They invested time and energy to understand our needs, were creative and very responsive. The brochure stood out from the crowd and is helping us to attract a good number of high-calibre applicants”.

CEntRE FOR mAnAGEmEnt dEVELOpmEnt

“An efficient and speedy response to a demanding brief. SERIOUS Ideas delivered an insightful, brand-literate solution to a complex problem”.


Scott Williams

Managing Director

+44 (0)7866 733 842

[email protected]

Chris Norton

Creative Director

+44 (0)7812 166 538

[email protected]

tHAnK YOU FROm tHE IdEAS pEOpLE

ChrisScott


serious case studies

Business

mr shaw somers

wii fit game

saturday 27th

bmi health

physio amp

hampshire

marketing

spine care