serious business
DESCRIPTION
TRANSCRIPT
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SERIOUS BUSINESS
BY Queenie Ann Y. Ku
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BUSSINESS LETTER
• It is written with a specific purpose: to apply for a job, to make a request, to file a complaint, to introduce a product or a person, and so on.
• The letter writer may communicate with an individual, a group of people, an organization, or a business entity.
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CHARACTERISTICS OF A GOOD
BUSINESS LETTER
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COMPLETENESS
• It contains all the information needed
• The five W’s (what, where, who, when, why) and H (how) are contained in the letter
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COMPLETENESS• It is also achieved
if you indicate the complete name/s of the person/s you are writing to, his/her designation, his/her address, the date when the letter is written, and other details necessary for the addressee to understand the message.
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CONCISENESS• It is being brief• You say what you want
to say in a few words• A good business letter
is limited to one page, if at all possible
• It should contain all the important information your reader needs to know, no more than that
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CONCISENESS• Conciseness is achieved by
observing the following:1. Eliminate wordy expressions2. Omit the relative pronouns
“that” and “which” and other unnecessary words in clauses whenever possible
3. Avoid overusing “ It is, It was, There is, There are, There was, There were” to begin your sentence
4. Avoid unnecessary repetition
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CORRECTNESS
• It means observing the suitable level of language usage, appropriate words, right grammar, spelling, punctuation, and mechanics
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COURTESY• It denotes the polite or respectful
behavior of a letter writer• Courteous messages strengthens
goodwill between and among people• Courtesy stems from a sincere and
tactful attitude• In both oral and written messages,
you should omit expressions that belittle, irritate, or insult the header
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PARTS OF A
BUSSINESS LETTER
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HEADING
• Contains the writer's complete address and the date when the letter is written.
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INSIDE ADDRESS
• Gives the reader’s complete name, title or designation, and address.
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SALUTATION
• It is the formal greeting and begins with “Dear” and ends with a colon, not a semicolon or a comma.
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BODY
• Conveys the message to the reader. The body should consist of single-spaced paragraphs with double spacing in between.
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COMPLIMENTARY CLOSE
• It is the formal ending of the letter.• Examples include Very respectfully yours, Respectfully yours, Truly yours, Sincerely, Yours sincerely followed by a comma.
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SIGNATURE
• It includes both the writer’s signature above the typed name.
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STYLES IN WRITING A BUSSINESS
LETTER
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MODIFIED BLOCK OR
INDENTED STYLE
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BLOCK STYLE
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THANK YOU