ANNA CARMONA

ALEX CELMA

JULIJA UZUBALYTE

¿WHAT IS THE GRUP SERHS ?

corporation (64 companies)

6 areas of activity

Distribution, Tourism, Hotels, Food, Service,Project

with 2.683 employees

40,000 clients.

ORIGINS OF THE GRUP

1974 , “black summer”

Ramon Bagó, Josep Janer and Cristóbal Villegas

formed a cooperative, which was called SERHS

(Serveis Mancomunats d’Hostaleria i Similars

Societat Cooperativa)

BUSINESS STRUCTURE

Corporate society

Horizontal structure.

6 areas work independently, but all of them have

the same goal.

DISTRIBUTION

Most significant area of the Grup

Two different lines of products distribution

1. drinks, food and cleaning products

2. perishable products (fruit and vegetables)

600 vehicles

30,000 clients

DIRECTORY OF COMPANIES

ALLELAC, S.L. fruit and vegetables

COSTABONASER, fruit and vegetables

NAM NAM, refrigerated and fresh food

"SERHS DISTRIBUCIÓ" CEDISERHS store

"SERHS DISTRIBUCIÓ" COBRAMA,

"SERHS DISTRIBUCIÓ" CORATAMA,

"SERHS DISTRIBUCIÓ" DIBAMA,

"SERHS DISTRIBUCIÓ" DIMARSER, Drinks, food and cleaning products

"SERHS DISTRIBUCIÓ" EUDIVASA,

"SERHS DISTRIBUCIÓ" FACIL CAR,

"SERHS DISTRIBUCIÓ" PONENTSER,

"SERHS DISTRIBUCIÓ" PORT PARÉS,

"SERHS DISTRIBUCIÓ" TRAMUNTANASE

"SERHS FRUITS" FRUITES PAMIES fruit and vegetables

TOURISM

receiver travel agency

B2B supplier international travel agencies

and tour operators

Accommodation

Groups

Circuit and outings.

Transfers and car rental

Tickets.

Extras: airport assistance, special attention,

guides, restaurant bookings.

DIRECTORY OF COMPANIES

SERHS TOURISM, S.A

VIAJES LÍDER CANARIAS, S.A. ADEJE

VIATGES SOL I ESQUÍ, S.A.

RHODASOL

HOTEL

Company offers these types of hotel:

Rural

SPA

Snow

Beach

City

DIRECTORY OF COMPANIES:

Hotels located in Costa de Barcelona-Maresme:

Hotel SERHS Maripins, Hotel SERHS

Sorradaurada, Hotel SERHS Oasis Park, Hotel

SERHS Sant Jordi, Hotel SERHS Vila de Calella

Hotels Spa&resort: El Montanyà-SERHS, Hotel

Peralada wine spa&golf SERHS.

Hotel Ski: Hotel SERHS Ski Port del Comte

Brazil Resorts: SERHS Natal Grand Hotel,

Hotel SERHS Villas da Pipa.

City hotels: Serhs Executive Guarulhos Hotel

Hotels rurals: Vilar Rural de Cardona, Vilar

Rural de Sant Hilari, Vilar Rural d’Arnes.

FOOD

catering services

special events such as celebrations

more than 250 managed centres

public and private entities

DIRECTORY OF COMPANIES:

SERHS FOOD

Company Town / City Telephone GAUDIUM SERHS

S.L.

INCASUP 2002, S.L.

SERVEIS EDUCATIUS I SOCIALS DEL MARESME,

S.L.

"CASTELL JALPÍ" ARCS CATERING

"FLECA SERHS" TAMENFO, S.L.

"SERHS FOOD SERVICE" SACALMSER, S.L.

"SERHS FOOD SERVICE" SÀNITA SERHS SERVEIS,

S.L.

"SERHS FOOD SERVICE" SERHS FOOD AREA, S.L.

PROJECT

Innovative solutions in Food & Beverage areas

Equipment for kitchens

Service equipment

Structural equipment

DIRECTORY OF COMPANIES

SERHS PROJECTS" EQUIPTURIS, S.A.

"SERHS PROJECTS" STUDIUMSER, S.L.

SERVICIES

The area is constructed in five big areas:

human resources

administration and finance

Insurances

new technologies

consulting and real-estate surveys

The main goal is to offer the maximum number of

services to the companies

DIRECTORY OF COMPANIES

MEIG, S.L.

ASSEGURIS MEDITERRANEUM C.A., S.L.

BEGUDES S.A.

CONEXUMSER, S.L.

FLECA ESPIGA D'OR, S.L.

FRANCOLISER, S.L.

INTERNATIONAL CATERING ZFT,

INVERSERHS, S.L.

KIMBURU S.L.

MEDITERRANEUM XX, S.L.

MIGJORNSER, S.L.

MÚTUA DEL MARESME, E.P.S.

SAKISTES, S.L.

SERHS COSTA BRAVA CENTRE, S.A.

SERHS S/COOP. C. LTDA.

VECTOR-K, S.A.

CONCLUSIONS:

one of the biggest corporations in Spain.

The group's growth is based on diversification.

The corporation consists of six main areas of

activities which have important operational

synergies between them.

They have a less costs, because don’t need to use

external services.