serge hufkens at ux antwerp meetup - dec 13 2016
TRANSCRIPT
the designer will see you next
ux architect healthcare+design
design that makes a difference it makes me tick
healthcare is broken
what can we do?
part of solution humanize healthcare
learn the key traits get dirty hands…
to make a difference
risk-averse
introduce design in all its forms bring controlled innovations
help implement new technology
closed culture with ego’s
come prepared or be eaten alive get to the point instantly go for win-win solutions
try again, again and again
no budgets
sellerbuyer
seller
payer
chooser
providerseller
payer
chooser
providerseller
insurance
chooser
state
providerprovider
insurance
chooser
state
don’t expect money don’t expect easy partnerships
expect complexity expect politics think systems
cost reduction disorder
explain value of design quality up, cost down
managers/policy makers don’t get it make a business plan for c-level
technology is not the solution
it are tools, use them as such beware of hype cycle
doesn’t redesign the system needs new interfaces
patient experience
satisfaction vs. experience measuring is ancient
patient ≠ user, fragile co-design, but keep focus
evidence-based
in god we trust, all the rest bring data
— w. edwards deming
do your own research don’t bring assumptions
scientific validation
hmm, designers?
what do you think?
Research project manager
“But Serge, we do design already, we rent artwork for in the hallway…”
Somebody from the Flemish Government
“I’m allergic for designers. The only thing they are good at, is riding on the success of others.
I despise them.”
Mayo Clinic - Physicians on Designers
design is hard to sell
avoid management try the doctor first
care professionals or patients
seducing healthcare professionals
to engage in a noble purpose to satisfy self-interest
to earn respect to embrace tradition
it can be raw
keep it professional respect & compassion
essence of being human
extreme professionalism
learn the lingo take it serious show respect
stand firm
in the meanwhile
one more thing…
design health labmeetup.com
@sjesch @monkeyshot
thank you