serena for devops

Accelerating RevAppRequest-to-Release CyclesSerena’s new capabilities for Change & Release Management

23Apr 2013

David Hurwitz

SERENA SOFTWARE INC.

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4 Things We’re Announcing

DevOps focus to support RevApps

NEW Self-Serve Environment Provisioning Serena Release Automation

NEW Windows Azure & VMware targetingSerena Release Automation

LATEST Hassle-Free Change ManagementThroughout Serena Orchestrated IT Solutions

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The World Runs on Apps


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Revenue Apps Key to Business Success

Loyalty Programs

Flight Reservations

Home & Mobile

Banking

Account Management

eCommerce

Claims Processing

Trading

Credit Cards &

Payments

Revenue AppsRev AppsRevenue-generating

Customer-facingDifferentiating

Strategic


5

Apps Changing Expectations for Business

68More request-to-release cyclesMore features, not just fixesCompetition everywhere


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Apps Are Tip of the Iceberg

Mainframe Continuous Delivery

Mobile

Cloud

Service Transition

DevOps

Agile Development

68


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IT Struggles to Meet RevApp Expectations

Desired Features

Release Wall

Turns2 4 6 12 52 1500365


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Request-to-Release Breakthrough

2 4 6 12

More FeaturesAND

More Releases

52 1500365

Success!

Turns

Desired Features


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REVA

PPS

REVA

PPS

REVA

PPS

REVA

PPS

Customers

Business

What’s Causing IT’s RevApp Challenges?

OpsDev

Overwhelming Demand

Labor Intensive

Processes & Tools

Infrequent Releases

Limited

Visibility


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DevOps Is First Step in Helping RevApps

REVA

PP

REVA

PP

REVA

PP

REVA

PP

Customers

Business

OpsDev

DevOps

Need to manage request-to-release cycle


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Customers

Business

Serena Helps You Quickly Rev Your RevApps

Dev Ops

RevApp Management

RevApp Analytics

Change Orchestration

DevelopPlanRequest Release Service


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Dev Ops

Serena’s Change & Release Management

Analytics


Develop

Multi-PlatformAudit Trails

Plan

PrioritizationResource Views

Request

Self-ServiceCentralized

Release

AutomationStage-Gate

Service

IncidentsProblems

Single calendar for all releases and requests

Process automation across request-to-release

cycle

Central capture and fulfillment for app

requests

Self-serve deployment, production-ready control


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Dev Ops

3 Ways to Get Started with Change & Release Management

Develop

Multi-PlatformAudit Trails

Plan

PrioritizationResource Views

Request

Self-ServiceCentralized

Release

AutomationStage-Gate

Service

IncidentsProblems

Demand Management Continuous Delivery Release Management


Analytics


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Orchestrating Request to Release in Six Weeks

ProfileLeading online provider of rental properties in USChallenges• Need to reduce time to deliver new features • Faced manual release process, taking up

30% of sprint duration• 9 product teams, 400 serversSolution• Initial implementation in 6 weeks• Requests, continuous delivery, release and

change managementBenefits• 65% reduction in release time• 70% reduction in environment issues

“In our business, we can’t afford to have 18-month projects for new features. We were very good at creating new products, but we needed to get better at how we managed the releases of these products.”

Matt StrattonDirector, Technology Operations

http://youtu.be/G_PFXVJMixI

http://youtu.be/G_PFXVJMixI


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Orchestrating Demand for Changes to Financial RevApps

Profile• Leading provider of financial data, research

and analytics.• >10,000 employees, >$4 billion in revenueChallenges• Inconsistent way of dealing with app

changes• No formal release planning systems• Limited visibility into resourcesSolution• Requests, demand management, release

automation and change management• Resource utilization (projected and actual)

across multiple dev toolsBenefits• Comprehensive visibility into content of

releases• Better decision-making with allocating,

planning and prioritizing app rollouts• Complete audit trail of release

authorizations

“By rolling up the time that it takes on specific tasks, we can better plan the distribution of resources across building, fixing and maintaining applications.”

VP, Information Technology


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Launch, Availability and Pricing

Serena Orchestrated IT v4.5 capabilities generally available

Typical configuration of $250K includes core modules and a Quick Start implementation appropriate for a RevApp

Mid-May

$250K

Launch of Serena Orchestrated IT v4.5 supporting Change & Release Management

April23


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The Upshot: It’s All About DevOps

$

Serena revving Orchestrated IT

with a laser focus on RevApps

Dev VPs can drive dramatically faster

RevApp release cycles with Serena Change & Release

Serena uniquely combines R2R

Orchestration with Release

Automation

IT Ops can jumpstart DevOps

with Serena Change & Release

Thank You!

14Mar 2013