Serempathy a new approach on innovation and its application to european union countries

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  • 1. Creative Regions in Europe: Challenges and Opportunities SEREMPATHY: A new approach on innovation and its application to European union countries Miguel ngel Pesquera Pablo Coto-Milln Pedro Casares Hontan Pablo de CastroBarcelona, 6 may 2011 Southampton (UK), 22-23 march 2010 UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 2. Index of contents01 The economic context: Crisis02 Globalization: From Phronesis to Seremphaty concept03 EU-15 Indexes for Human, Technological, and Serempathic Capital04 Serempathy and economic growth in Europe05 Conclusions UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 3. A CRISIS of Globalization Open Systems: more complex and more uncertainUNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 4. A CRISIS of Globalization Open Systems: more complex and more uncertainUNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 5. A CRISIS of Globalization Open Systems: more complex and more uncertainUNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 6. Economist Robert Reich What will it look like? Nobody knows. All we knows is the current economy cant recover because it cant go back to where it was before the crash. We should be asking when and how the new economy will begin. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 7. CRISIS Today: The Great Reset Richard FloridaThe First Great Reset occurred in the 1870s, the second in the 1930s, and the third is now under development UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 8. CRISIS Today: MACROWIKINOMICS Don Tapscott and Anthony Williams The world has reached acritical turning point: reboot allthe old models .Society has at its disposal the most powerful platform ever for bringingtogether the people, skills, and knowledge UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 9. Index of contents01 The economic context: Crisis02 Globalization: From Phronesis to Seremphaty concept03 EU-15 Indexes for Human, Technological, and Serempathic Capital04 Serempathy and economic growth in Europe05 Conclusions UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 10. THE WISE LEADER Ikujiro Nonaka and Hirotaka TakeuchiHow CEOs can learn practical wisdom tohelp them do whats right for their companies-and societyHarvard Business Review May 2011 UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 11. From Knowledge to Wisdom Ikujiro Nonaka and Hirotaka Takeuchi The origin of practical wisdom lies in the concept of phronesis, one of the three forms of knowledge that Aristotle identified. PHRONESIS is a true and reasoned state of capacity to act with regard to the things that are good or bad for man. It is similar to: Japanese concept of TOKU, a virtue that leads a person to pursue the common good and moral excellence as a way of life. Indian concept of YUKTA, which connotes just right or appropriate. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 12. From Episteme to Phronesis Ikujiro Nonaka and Hirotaka Takeuchi EPISTEME, or universally valid scientific knowledge is know-why TECHNE, or skill based technical is know-how. PHRONESIS is know-what should-be-done. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 13. The Six Abilities of Phronetic Leaders Nonaka and Takeuchi1. Wise Leaders Can Judge Goodness.2. Wise Leaders Can Grasp the Essence.3. Wise Leaders Create Shared Contexts.4. Wise Leaders Communicate the Essence.5. Wise Leaders Exercise Political Power.6. Wise Leaders Foster Practical Wisdom in Others. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 14. WHERE IDEAS COME FROM Kevin Kelly and Steven Johnson Why the bestenvironments for creativity are diverse,colaborative and tolerence of failure.WIRED Oct 2010 UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 15. WHERE IDEAS COME FROM Kevin Kelly and Steven Johnson We should think of IDEAS as connections, in our brain and among people. Ideas aren t self-contained things; they re more like ecologies and networks. Ideas travel in clusters. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 16. Coral reef as a model of innovation Steven Johnson Ecosystems that form in the portion near the coast that is under a shallow depth water. Often called rainforests of the sea, coral reefs form some of the most diverse ecosystems on earth. Vulnerable to certain natural events, pollution, sedimentation. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 17. Coral Reef: Examples TWITTER: not to see what people are having for breakfast, but to see what people are talking about, the links to articles and posts. UNIVERSITY: As much as we sometimes roll our eyes at the ivory tower isolation of universities, they continue to serve as remarkable engines of innovation. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 18. INNOVATION: New Concepts SCENIUS Innovation doesn t come just from giving people incentives; it come from creating environments where their ideas can connect. The innovation comes from social scenes, from passionate and connected groups of people. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003 Santander. SPAIN
  • 19. SEREMPATHY: New theoretical approach to innovation SEREMPATHY It is the combination of serendipity (which is achieved by chance) and empathy (putting yourself in the other). Is "contact with luck, " the use of empathy for what we want to randomly. UNICAN Universidad de Cantabria. Departamento de Transportes. E. T. S. Ingenieros de Caminos. Avda. Los Castros s/ n 39003

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