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29TH ANNUAL FALL CONFERENCE & EXHIBITION

SWOT’s Happening: Evaluating Strengths, Weaknesses, Opportunities & Threats in Today’s Electric Power Markets

SEPTEMBER 30th & OCTOBER 1st, 2014The Renaissance Arboretum - Austin, Texas

Co-Chairs: Mike Grable, Lone Star Transmission LLC & Michael Jewell, Stratus Policy Group LLC

MARKETINTERCONNECTIONCONSULTINGSERVICES LLC

TUESDAY - SEPTEMBER 30, 2014 BADGE LANYARDS! ! ! ! ! REGISTRATION BAGS Sponsored by NORTON ROSE FULBRIGHT! ! Sponsored by VINSON & ELKINS LLP

SESSION NOTEBOOKS! ! CONFERENCE WIFI ! Sponsored by BAKER BOTTS Sponsored by HALYARD ENERGY VENTURES

CONFERENCE MOBILE APP WELCOME DINNER! ! WORKSHOP Sponsored by NAVASOTA ENERGY Sponsored by NODAL EXCHANGE Sponsored by DNV GL

7:00 AM REGISTRATION & CONTINENTAL BREAKFASTSponsored by SOUTHERN POWER, a Subsidiary of Southern Company

8:00 AM! OPENING KEYNOTE ADDRESSSponsored by CUSTOMIZED ENERGY SOLUTIONS

Donna Nelson, Chairman, Public Utility Commission of TexasIntroduction: GCPA Board President Mary Anne Brelinsky, Head of North American Retail, EDF Trading N.A.

8:30 AM ANNOUNCEMENTS: Tom Foreman, Executive Director, GCPA 8:45 AM! Session I - Evaluating the Impact of Changes to the ERCOT Market! ! Session Moderator: John Dumas, Director, Wholesale Markets, ERCOT! ! Panelists:! ! Amanda Frazier, Director, Regulatory Policy, Energy Future Holdings! ! Clayton Greer, Vice President, Morgan Stanley! ! Shams Siddiqi, President, Crescent Power Inc.! ! David Tudor, CEO, Champion Energy

10:00 AM NETWORKING COFFEE BREAKSponsored by MARKET INTERCONNECTION CONSULTING SERVICES LLC

10:30 AM! Session II - Market Changes on the Horizon! ! Session Moderator: Beth Emery, Partner, Husch Blackwell LLP! ! Panelists:! ! Brad Cooper, Manager, Market Design and Regulatory Policy, CAISO! ! Brad Jones, Vice President of Commercial Operations, ERCOT! ! Walter Reid, Owner, Walter J. Reid Consultants! ! Charles Yarbrough, Vice President, Rates & Regulatory, Atmos Pipeline - Texas

12:00 PM BUFFET LUNCHEONLuncheon & Keynote Speaker Sponsored by ENOCH KEVER

1:00 PM KEYNOTE SPEAKER / DESSERTDoyle Beneby, President & CEO, CPS Energy

Introduction: Kirk Rasmussen, Partner, Enoch Kever

RECOGNITION OF CONFERENCE CHAIRS:Mike Grable, President, Lone Star Transmission LLC & Michael Jewell, Partner, Stratus Policy Group LLC

1:30 PM! Session III - Customer Participation in the Market! ! Session Moderator: Paul Wattles, Sr. Analyst, Market Design, ERCOT! ! Panelists:! ! Bill Barnes, Director, Regulatory Affairs, NRG! ! Tom Mercer, Group Product Manager, Opower! ! Sam Newell, Principal, Brattle Group

2:30 PM! Session IV - Expanding Focus of Competitive Retail Services! ! Session Moderator: Rob Wilhite, Director and Regional Manager, Americas, DNV GL! ! Panelists:! ! JD Burrows, Vice President Marketing, GDF SUEZ! ! Rob Cantrell, President & COO, TriEagle Energy! ! John Domagalski, Director, Retail Analytics, Constellation, an Exelon Company! ! Bill Harmon, Vice President of Mass Markets and Innovation, Reliant, an NRG Company

3:30 PM NETWORKING COFFEE BREAKSponsored by CONSTELLATION, An Exelon Company

4:00 PM! Session V - Electricity in the Oil Patch! ! Session Moderator: Nelson Nease, Founder, Nelson H. Nease, PC! ! Panelists:! ! Mike Bradley, Sr. Vice President - Commercial, NTE Energy! ! Toni Gordon, Sr. Energy Analyst, Pioneer Natural Resources Company! ! Carl Monroe, Executive Vice President & Chief Operating Officer, SPP! ! Darren Schauer, General Manager & CEO, GVEC

5:00 - 7:00 PM COCKTAIL RECEPTIONSponsored by GE DISTRIBUTED POWER & HUSCH BLACKWELL

WEDNESDAY - OCTOBER 1, 2014 7:30 AM REGISTRATION & CONTINENTAL BREAKFAST

Sponsored by SIEMENS

8:00 AM! OPENING KEYNOTE ADDRESSSponsored by ELECTRIC TRANSMISSION TEXAS

Trip Doggett, President & CEO, ERCOTIntroduction: Kim Casey, Director, Regulatory & Finance, Electric Transmission Texas

8:30 AM! Session VI - External Forces Impacting Generation Development! ! Session Moderator: Barbara Clemenhagen, Vice President, Market Intelligence, Customized Energy Solutions! ! Panelists:! ! Jeff Civins, Partner, Haynes and Boone, LLP ! ! Ken Colburn, Sr. Associate, U.S. Programs, The Regulatory Assistance Project! ! Chris Coleman, Meteorologist, ERCOT! ! Michael Kotara, Vice President / Power Sector Executive, Zachry Industrial, Inc.

9:30 AM NETWORKING COFFEE BREAKSponsored by DIRECT ENERGY

10:00 AM! Session VII - How to Connect: Communicating in the Electricity Sector! ! Session Moderator: Theresa Gage, Director, Corporate Communications, ERCOT! ! Panelists:! ! Robert Cullick, Director of Communications, Austin Energy! ! Lisa D. Lewis, Vice President, Corporate Communications & Media Relations, CPS Energy! ! Brad Watson, Sr. Director, Corporate Communications, Luminant

11:00 AM! Session VIII - Grid Security and Critical Infrastructure Protection! ! Session Moderator: Keith Rogas, Director, Infrastructure and Reliability, Public Utility Commission of Texas! ! Panelists:! ! Chris Brewster, Principal, Lloyd Gosselink! ! Mark Henry, Director Reliability Services, Texas Reliability Entity! ! Stan Partlow, Managing Director, Security & Aviation, AEP Service Corp.

12:00 PM BUFFET LUNCHEONLuncheon & Keynote Speaker Sponsored by EDF Trading

1:00 PM KEYNOTE SPEAKER / DESSERTScott W. Tinker, Director, Bureau of Economic Geology, UT Austin; State Geologist of Texas

Introduction: Mary Anne Brelinsky, Head of North American Retail, EDF Trading N.A.

DRAWING FOR WINNER OF APPLE GIFT CARD FOR 16GB IPAD WITH WIFI

1:30 PM CONFERENCE ADJOURNS

GCPA Board of Directors

President! ! ! ! Mary Anne BrelinskyVice President! ! ! Kenan ÖgelmanSecretary! ! ! ! Irv KowenskiTreasurer! ! ! ! Marcie Zlotnik

Directors

Tom Anson! ! ! ! Paul SchulzeCalvin Crowder! ! ! Chris ShugartKeith Emery!! ! ! Mark WalkerBrad Jones! ! ! ! Allison WallRobert King

THANKS TO OUR EXHIBITORS

BRIDGE Energy GroupCrescent Power Inc.Elite Utility Support

GenscapeHartigen Solutions, LLC

Physical Systems IntegrationPower Costs, Inc. (PCI)

PowerSecurePrecision Iceblast Corporation

SWCA Environmental ConsultantsVaridoc

Fall Conference Planning CommitteeThe excellent program presented at this conference was made possible through the efforts of the Planning Committee chaired by Mike Grable and Michael Jewell.

Our thanks to committee members Tom Anson, Mary Armstrong, Barbara Clemenhagen, Calvin Crowder, Karl Dahlstrom, Beth Emery, Tom Foreman, Theresa Gage, Chuck Harder, Milton Holloway, Bob King, Anna Lising, Nelson Nease, Kenan Ögelman and Pam Whittington.

Continuing Education CreditsGCPA is pleased to provide Continuing Education Credits for CPAs, PEs and Attorneys attending this conference and/or the September 29 workshop. Please apply for credit at the conference registration desk.

For Attorneys, GCPA has received approval from the Texas State Bar for 4.0 MCLE credit hours as follows: Donna Nelson Keynote - 0.5 hr.; Session II - 1.5 hrs.; Session VI - 1.0 hr.; Session VIII - 1.0 hr.

For CPAs, the GCPA is a Board Registered CPE Sponsor with the Texas State Board of Public Accountancy. This registration does not constitute an endorsement by the Board as to the quality of our CPE Program. Conference attendees are eligible to receive up to 11.0 credit hours; workshop attendees are eligible for 3.0 credit hours.

For PEs, each licensed engineer is required to earn 15 hours per year of Professional Development Hours (PDH) as specified by the Continuing Education Program for Professional Engineers in Texas. Conference attendees are eligible to receive up to 10.75 credit hours; workshop attendees are eligible for 3.0 credit hours.

About the Conference SurveyFollowing the conference, you will receive an electronic survey by email. Please take a few minutes to complete this survey. Your comments regarding this conference greatly assist us in the planning of future conferences and in continuing to meet the needs of our membership and conference attendees.

GCPA 2015 Spring ConferenceThe 2015 Spring Conference will be held March 31 and April 1 at the Royal Sonesta in the Houston Galleria area. Please contact Executive Director Tom Foreman by emailing tforeman@gulfcoastpower.org with any suggestions you may have regarding the program or if you have an interest in serving on the 2015 Spring Conference planning committee.

For information regarding sponsorships and exhibits, please contact Director of Member Services & Marketing Mary Armstrong, at marmstrong@gulfcoastpower.org.

Gulf Coast Power Association - 2800 E. Whitestone Blvd. Ste 120 PMB222, Cedar Park, TX 78613 - www.gulfcoastpower.orgTom Foreman - 512.751.8069 - tforeman@gulfcoastpower.org

Mary Armstrong - 281.460.3054 - marmstrong@gulfcoastpower.orgPenny Sullivan - 281.974.0624 - psullivan@gulfcoastpower.org