September 2015Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 24 minutes each day in September 2015. 14 minutes per day longer than in September 2014

90% (3hours 2 mins) of this viewing was live with the other 10% (21 min per day) time shifted.

Total Viewing September 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with children watched an average of 3 hours 25 mins of TV every day in September 2015

Average Minutes Viewed DailySeptember 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and has

increased for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 22 mins per day yoy.

TV Viewing Live v Time shift Year on YearSept 2015 v’s Sept 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipSept 2014 57%Sept 2015 58%

TAM Ireland subscribing channels reached 91% of housekeepers, 91% of housekeepers with kids, 87% of ABC1 adults and 86% of

25 - 44 yr olds each week in September 2015

Weekly reach of TAM Ireland subscribing channelsSeptember 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial ImpactsSeptember 2015

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day September 2015

Audience Average Number of Spots seen per Day

Individuals 4+ 30

Adults 15+ 33

Adults 15-24 24

Adults 15-34 23

Adults 25-44 25

Adults 45+ 42

Adults ABC1 24

Housekeepers 37

HK with Kids 30

Children 14

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers September 2015Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 PROCTER & GAMBLE IRELAND

2 DIAGEO

3 BSKYB LTD

4 EIRCOM

5 UNILEVER

6 VHI HEALTHCARE

7 LOREAL

8 NATIONAL LOTTERY

9 NESTLE

10 KERRY FOODS