Google OptimalizationBy Herbert PrinsJune 19th 2013

Is this me?

Where do our visiters come from?

Holiday ItalyStill too generic (450 k).

Holiday Italy Lake GardaIt’s specific, but still too many car trips. I want to travel by airplane.

Holiday Italy Lake Garda Air

Good enough !

Holiday Too generic (20 mln hits). Some people look to Hubs (startpagina) or Authorities (OAD, Idealspain.com) for help..

How does search work?

How does search work?

QUERY IMPRESSIONS CLICKS AVERAGE POSITION CTR

word 1 50 16 1.3 32%word 2 400 16 34 4%word 3 150 12 6.8 8%word 4 35 5 5.7 14.29%word 5 22 5 38 22.73%word 6 150 5 8.8 3.33%word 7 400 5 14 1.25%word 8 16 5 4.9 31.25%word 9 16 5 69 31.25%word 10 35 5 31 14.29%

2507 89 46 3.55%

How to realize clicks?

How to interact?

4 easy steps

Step 1 Decide on which word you want to be found (keyword) Step 2 Write or change your content. Make use of your keyword Step 3 observe & measure Step 4 Start again

Your focus keyword was found in:• Article Heading: Yes (1)• Page title: Yes (1)• Page URL: Yes (1)• Content: Yes (4)• Meta description: Yes (2)

Your focus keyword was found in:• Article Heading: Yes (1)• Page title: Yes (1)• Page URL: No• Content: No• Meta description: Yes (1)

Bad or good?