seo tools to make you awesomer!
TRANSCRIPT
@RavenJon
SEO Tools to make you Awesomer!
Jon Henshaw, Co-founder of Raven ToolsPubcon Vegas 2016
@RavenJon
Let’s talk about speed
@RavenJon
• HTTP/2• Aggressive GZIP• CDN• Caching• WordPress plugin
@RavenJon
Reduce image file sizes with ImageOptim for Machttp://raven.link/imageoptim
@RavenJon
Reduce image file sizes with FileOptimizer for Windowshttp://raven.link/fileoptim
@RavenJon
WordPress plugin to automatically optimize imageshttp://raven.link/imgoptwp
@RavenJon
Use SRCSET to serve the best image for the device
<img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
@RavenJon
Create smaller versions for mobile devices
@RavenJon
WordPress plugin to automate SRCSEThttp://raven.link/srcsetwp
@RavenJon
Let’s get AMP’d y’all!
@RavenJon
Exciting features of AMP include:
•Copy of your content in yet another format•Forces you to strip out unimportant things like navigation, CTAs, ads, tracking, etc…•Google hosts your content and dramatically reduces traffic to your site
What’s not to love?!
@RavenJon
WordPress plugin to automate AMPhttp://raven.link/amp
@RavenJon
WordPress plugin to customize AMPhttp://raven.link/glue
@RavenJon
WordPress plugin for ALL THE THINGS!http://raven.link/pagefrog
@RavenJon
Analyzing, fixing and optimizing your site
@RavenJon
SEMRush’s Site Audit – http://raven.link/sraudit
@RavenJon
Raven’s Site Auditor – http://raven.link/audit
@RavenJon
DeepCrawl – http://raven.link/deepScreaming Frog – http://raven.link/frog
for larger, custom analysis
@RavenJon
Prospecting
@RavenJon
Let’s go grab some data!
- Majestic- Moz- SEMRush- Ahrefs- SEMRush- Searchmetrics
@RavenJon
@RavenJon
@RavenJon
This is Ben Wills, maker of Ontolo.http://raven.link/ont
He looks like a real life prospector, so we’ll start with his tool.
@RavenJon
Upload the Moz and Majestic data to Ontolo
@RavenJon
Research!
ALL THE THINGS!
@RavenJon
So manyALL THE THINGS!
@RavenJon
This is Paul Madden and Dom Hodgson from Kerboohttp://raven.link/kb
One is Ker and the other is Boo. Nobody is sure which one is which, but when the lights go out, does it really matter!?
@RavenJon
Specify the objective
@RavenJon
Upload the Moz and Majestic data to Ontolo
@RavenJon
Research & Analyze Links
@RavenJon
Even Contact Details
@RavenJon
This is Garrett Frenchfrom Link Prospectorhttp://raven.link/lp
He also looks like a prospector, but he’s modern and hip and has kids and wears pants and stuff.
@RavenJon
Select focus
@RavenJon
No uploading data!
@RavenJon
Less data, but streamlined UX
@RavenJon
That “Raven Export” feature looks handy!
@RavenJon
“Hey! Want to put my link on your page!?”
(aka Outreach)
@RavenJon
Buzzstream – http://raven.link/buzz
@RavenJon
Many messaging options
@RavenJon
Status and Notifications
@RavenJon
Pitchbox– http://raven.link/pb
@RavenJon
Built-in Inbox
I stole this image from Jon Cooper
@RavenJon
Nice reporting
I stole this image from Jon Cooper too
