seo swot homeaway.nl
DESCRIPTION
A SEO SWOT analysis for the website of HomeAway. Also a total SWOT made the HomeAway.nl websiteTRANSCRIPT
![Page 1: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/1.jpg)
Made by Arjan Bakker
SWOT Analysis SEO Homeaway.nl
Presented by Arjan Bakker
![Page 2: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/2.jpg)
Made by Arjan Bakker
Strenghts
• SEO friendly CMS• Huge amount of content (1.4M)• Decent rankings • Decent domain age (7 years) • Good amount of backlinks (45k)• Good amount of overall traffic (220k)
![Page 3: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/3.jpg)
Made by Arjan Bakker
Weaknesses
• Competition has older Domains (13-18 years)• Competition has more backlinks• Competition active on social media• Poor amount of fresh content created, other then new
properties• Property detail page seo unfriendly url• Limited innerlinking• Browser issues, 404, • Relatively low speed of loading page (HTTP requests)• No XML• No social media activity• No video
![Page 4: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/4.jpg)
Made by Arjan Bakker
Opportunities
• Increase backlinks using social media• Implement user generated content• Increase Page load speed• Indexing• Optimization of PPC• Co-citation
![Page 5: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/5.jpg)
Made by Arjan Bakker
Threats
• Competition increase SEO activity• Competition increase social media activity• Competition increases PPC activity• Regulations change• Security
![Page 6: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/6.jpg)
Made by Arjan Bakker
Comparisons
![Page 7: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/7.jpg)
Made by Arjan Bakker
Comparisons
![Page 8: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/8.jpg)
Made by Arjan Bakker
Comparisons
![Page 9: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/9.jpg)
Made by Arjan Bakker
Comparisons
![Page 10: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/10.jpg)
Made by Arjan Bakker
Comparisons
![Page 11: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/11.jpg)
Made by Arjan Bakker
Comparisons
![Page 12: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/12.jpg)
Made by Arjan Bakker
Comparisons
![Page 13: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/13.jpg)
Made by Arjan Bakker
Comparisons
![Page 14: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/14.jpg)
Made by Arjan Bakker
Comparisons
![Page 15: SEO SWOT HomeAway.nl](https://reader036.vdocuments.mx/reader036/viewer/2022070316/5556d07cd8b42abb428b56ec/html5/thumbnails/15.jpg)
Made by Arjan Bakker