seo & social media marketing w/ tumblr
DESCRIPTION
My presentation from SMX Toronto 2013 on the "Social Sites You Shouldn't Overlook" panel, detailing how to successfully use Tumblr for social media marketing and SEO.TRANSCRIPT
Social Media Marketing & SEO w/
Tumblr
Takeshi YoungTechnical SEO Project Lead
Become, Inc
Tumblr
Tumblr
202M monthly/visitors(quantcast)
Tumblr
202M monthly/visitors(quantcast)
9th Largest network of sites in the US
Tumblr
202M monthly/visitors(quantcast)
9th Largest network of sites in the US
96 million blogs
Tumblr
202M monthly/visitors(quantcast)
9th Largest network of sites in the US
96 million blogs
50% under age 25
Brands on Tumblr
What is Tumblr?
What is Tumblr?
+
What is Tumblr?
+
• Blogging
What is Tumblr?
+
• Blogging • Feed• Followers• Sharing
Tumblr Dashboard
Benefits of Tumblr
Benefits of Tumblr
1.Dofollow Links
Benefits of Tumblr
1.Dofollow Links2.Awesome Content Discovery
Benefits of Tumblr
1.Dofollow Links2.Awesome Content Discovery
3.Great Testing Ground
Benefits of Tumblr
1.Dofollow Links2.Awesome Content Discovery
3.Great Testing Ground
1) Dofollow Links
1) Dofollow Links
1) Dofollow Links
1.From the Blog
1) Dofollow Links
1.From the Blog2.From Blog Posts
1) Dofollow Links
1.From the Blog2.From Blog Posts
3.From Reblogs
2) Awesome Content Discovery
3) Great Testing Ground
Benefits of Tumblr
1.Dofollow Links2.Awesome Content Discovery
3.Great Testing Ground
Applications
Applications
1.Get Your Brand on Tumblr
Applications
1.Get Your Brand on Tumblr2.Microsites
Applications
1.Get Your Brand on Tumblr2.Microsites
3.Building Backlinks
Applications
1.Get Your Brand on Tumblr2.Microsites
3.Building Backlinks4.Content Testing Ground
Content Ideas
2) Animated GIFs
1.Tumblr2.4gifs.com3.gifbin.com
When a client asks me to get them number 1 rankings in Google
3) Quotes
4) Photography
Content Ideas
1.Memes (http://bit.ly/seomeme)2.Animated GIFs
3.Quotes (as graphics)4.Photography (especially B&W)
Grey Hat
Grey Hat
1.“Curating” Content
Grey Hat
1.“Curating” Content2.Reblogging Content
Grey Hat
1.“Curating” Content2.Reblogging Content
3.Redirecting Your Tumblrog
Social Media Marketing & SEO w/
Tumblr
Takeshi YoungTechnical SEO Project Lead
Become, Inc