seo social footprint
TRANSCRIPT
May 12 & 13, 2016 Breckenridge,
Colorado
TRACY MALONEMarketing | Entrepreneur | Speaker
www.TracyAMalone.com | @TracyAMalone
SOCIAL FOOTPRINTTime to Manage YOURS
SEO
MY FIRST WEBSITEWas featured in the “New York Times”
As the “Reunion of the Future”
www.TracyAMalone.com | @TracyAMalone
Times have changed
GOALFront Page of Google
WHO IS?
•1990ARCHIE – 1990
VERONICA & JUGHEAD - 1991
•1995
CASH MACHINE
Google is a computer software and
a web search engine company that has
been acquiring, on average, more than one company per week since 2010.
https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
SEARCH ENGINES DRIVE TRAFFIC
but they are not the only game in town
LotteryVolunteer Please
SOCIAL NETWORKS
SEARCH ENGINES
GOOGLE YOURSELF
SURPRISE!You are on page one – you probably didn’t know
what is a social footprint?
unlike footprints left in the sand, our online data trails often sticks around long after the tide has gone out. And as more internet users have become comfortable with the idea of posting content online, they have also become more aware of the information that remains connected to their name online.
www.TracyAMalone.com | @TracyAMalone
Jim Kreinbrink
HOTEST SEO TREND
YouTube Gets Indexed
GOOGLE OWNS YouTube
Why is YouTube Search Important?
Every minute, 100 hours of videos are uploaded to YouTube. The site gets up to 30 million visitors each day.
Besides being the largest video resource online, YouTube is also the second-largest search engine.
• number of views• how long users watch it• how many positive ratings and comments • number of channel subscribers • how many times your video appears in a user’s playlist • how often it’s added to a favorites list or playlist• how many times it’s been embedded on a website
YouTube RANKING FACTORS
www.TracyAMalone.com | @TracyAMalone
If you can tap into the traffic and publicity YouTube offers, you could instantly shoot to the top of YouTube’s search results..
www.TracyAMalone.com | @TracyAMalone
WORDSWAG APP TUTORIAL
TRACYAMALONE
use the YouTube keyword tool to find low competition.
keywords help YouTube determine if your content is relevant, and they help your audience know what your video is about.
• tags - use about 10 tags• keywords – include them in your title• description – craft using keywords
Customize the Video Thumbnail
do engage ~ connect ~ supply content
• find helpful sources
• share helpful information
• build your followers
• have contact information
• consistent branding
#hashtags
33.4K impressions
28 days - 233 tweets
1068 profile visits
WHAT ARE YOUR GOALS
brand awareness
lead generationthought leadership
WHO ARE YOU LOOKING FOR?
45% of LI users are upper ranks of their industries, managers, VP's, CEOs...
company pages
slideshare
publishing
your wall
sponsored content
groups
ROI - measurements
• page follows
• post clicks – traffic to site
• engagement
• inquiries & leads
• events registration
WHAT/WHERE TO SHARE
slideshare – 70M unique monthly visitors
tip- link images and keywords back to your website for increased traffic to your site
tip -link your slideshare presentation to your website to gain quality inbound links
stats
www.TracyAMalone.com | @TracyAMalone
isn’t Pinterest just pretty pictures?
www.TracyAMalone.com | @TracyAMalone
ENGAGESMORE
DRIVES REVENUE
FACTS• 70 million users• 11 unique million monthly• fasting growing social• average 1hr 17min day
110 MILLION RESULTS
114,000 repins67,000 repins
13,000 repins
Who cares about
cupcakes?
titles descriptionskeywords
17,000 repins
#hashtags7,000 repins
Drive Traffic
Social media
ADD SOCIAL TO YOUR SEO BOX
What if we put the power of social media in the hands of the experts.... You
TRACY MALONEMarketing | Entrepreneur | Speaker
www.TracyAMalone.com | @TracyAMalone