Jawad ButtGoogle Adwords CertifiedGoogle Analytics Certified

Web Content SpecialistSEO Expert ( Theta Solutions)

IT Trainer ( SKANS )

Agenda

• What is a Search Engine• SEO • Adwords• Advantages of SEO • Why Companies / Websites Should Use

and Focus• Activity• Career as SEO

What are

Search Engines ?

Search Engines Market Shares

Search Engine Market Share

Google 78%Bing 8%

Yahoo 7%Baidu 7%

Recorded on December 2016 by netmarketshare.com

How Search Engines Work ?

Keywords

Examples of Keywords..

• Buy Leather Jacket for Men• Makeup and Beauty tips • How to Lose Weight Fast• Software Engineering Jobs Lahore• Best Places in KPK• Pizza in Sialkot• Iphone 6S Review• Download Dangal Movie Free• Watch Bohemia Sahara Online

SEO

SEO is the act of modifying a website to increase its ranking in organic listings of Search Engines

Universities in Sialkot

SEO in Sialkot

SEO Success..

A leather jacket company has worked and they have get ranked some useful keywords like..

• Leather Jackets for Men ( 12,500 Searches ) • Buy Biker Leather Jacket ( 7800 Searches )

12500+7800 = 20,300 Searches 30% = 6090 Sales !

Adwords

AdWords is an advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in search results

Examples of Adwords

Adwords Example

• An Car Insurance Company is paying Google for a Keyword “cheap car insurance“According to Google this keyword is searched approx. 50,000 times in a month and it’s rate is near 19$Now just imagine if that insurance company gets 10000 clicks in a month…10000*19$ = 190,000$190,000$ = 195,70,000/-PKR

EXPENSIVE !!

SEO VS AdwordsSEO Adwords

Organic PaidLong Term Short Term

Wait for Results Fast Results

SEO Advantages

• Results are Low Cost• Traffic Increase• Brand Credibility , People Trust

Google• Take Your Business to the Next Level• Results are Permanent

4 Important Factors in SEO

SEO Factors..

• Title• Description• Quality Content • Quality Backlinks

ACTIVITY

Activity

• Open Google Keyword Planner using your Gmail Account https://adwords.google.com/ko/KeywordPlanner/HomeSearch / Enter keywords you want to..Check their monthly searches and their suggested bid

Try to search for Real Estate, Insurance, Investment keywords

SEO in Future

Future of SEO• Every Business is Digitalizing..• Online Stores getting more viral• Website owners looking for better rankings• More Jobs !

Digital is the Future...!

SEO as Career

Sites Number of Jobs

Rozee.pk 47mustakbil.com 59bayrozgar.com 100+Indeed.com.pk 100+

From 1st December to Current Date

QUESTIONS