seo search engine optimization for google search
TRANSCRIPT
SEO Search Engine
Optimization
“How to Get Your Business
Found on Google – DIY SEO”
Manny SarmientoNew Media, New Marketing, Inc.
www.NMx2.com
Business Coaching$497 – 4 Hours
• Social Media Marketing
• Internet Marketing
• Search Engine Optimization
• Business Consulting
• Personal One-on-One
Website Design
Wordpress CouseMarch 18th - $197
• Basic Website Design
• Build Beautiful, Professional Websites
• Free Retakes*
• Includes DVD Classes
www.WordPressWebsiteClasses.com
Whole “New” SEO World
• “May Day” – Google Algorithms
• SEO Madness
• Promising You “#1 on Google”
• Today’s SEO World
Where SEO Results Really
Come From!
Results
Doral Chamber
QuickBooks Training Courses
WordPress Training Classes
It All Begins with Your
Web Site!
• Web Page Design History
HTML, Flash, HTML
• HTML, Flash, ASP, etc
HTML is Preferred
How Designers Design
• HTML
• WYSIWYG (FrontPage, Dreamweaver)
• Flash
• Photoshop
• Dynamic Web Design
• Template Sites
• Free Web Sites (Beware!)
• Microsoft Office
• Content Management System (CMS)
Joomla, Wordpress – YES!!!
Check Your Listings
& Monitor Results
• Google, Bing, Yahoo
• Social Media SEO Results
• Google Alerts
• Check Regularly
• www.localdirectoriesmarketing.com
Yes! You Can Design Sites
• WordPress.org
• 1and1.com
“My Business Site”
• GoDaddy Website Builder
• 1and1.com
• My Business Site
• Wix, Other Free Sites (Don’t Do It!)
• WYSIWYG Design Programs
More SEO Control and Content Changes
www.WordPressTrainingAndClasses.com
Yes! You Can Design Sites
•WordPress.org
• Responsive
• SEO Friendly
• Aesthetic Pleasing
• Professional Looking
• Plugins
More SEO Control and Content Changes
www.WordPressTrainingAndClasses.com
Search Engine Results
Page (SERPS)
How Google Serves Your Pages
• Relevancy to the User
• Over 240+ Factors
• Pageranks (PR) – Number of Backlinks
Backlinks are Ranked by Google
Backlinks for SEO
Links:www.nmx2.com
Does not show all backlinks
Shows them at random
Google.com/webmasters
Webmaster Console for Full View of
Backlinks
Negotiate for Relevant Backlinks
Deep Linking
Do Not Pay for Backlinks!
Broken Links Backlinks
• “404” Errors
• Server Error Problems
Broken Links
Other Issues Checked
• Tremendous Impact on SEO
• Google Webmaster Tools
• Cleaning up for Google
Keywords and Content
Content is Definitely King
Text Based, Relevant Content a Must
Searchable Keywords Included
Keywords – What are People
Searching for to Find You?
Google Keyword Planner
(Search Google for “Keyword Planner”)
Keywords and Content
Keyword Research Tool
https://adwords.google.com
Keyword Planner
Google Loves a Great URL
• Primary URL
• Page URLs
• Blog and Blog Post URLs
• Press Release URLs
• YouTube Video Title
(Include Keywords in All)
What Google Wants!
• Content, Content, Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag?
• <H1> <H2>
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Sitemap
• A Relevant, Content & Keyword Rich Site
Submitting Your Sites
• Submitting Your URLs
• Submitting Your Sitemap• sitemap.htm
• xml sitemap
www.google.com/webmasters
Social Media SEO
• Social Network Posts Drive Traffic
• Social Bookmark Backlinks
“Nofollow” vs. “Dofollow”
• Social Media Site Profiles
• Marking Your Spot on the Web
Keyword Rich Profiles
• Social Media Press Releases
• Blogs
• Tweet Your Website Content vs.
Blog or Articles
• Article Marketing for Backlinks
EzineArticles.com
Social Media that Make an
SEO Difference• YouTube
• Blogs
• Facebook and LinkedIn
The Law of Large Numbers & Traffic
• Google Maps (Places)
• Images (Google Search)
• Social Bookmarks
Delicious, Digg, Technorati, Stumbleupon, others
• Local Directories
Merchant Circle, Google, Yahoo, Bing Local
• www.localdirectoriesmarketing.com
• Do Not Pay for Local Directories Individually!!!
The Mechanics of the SEO
Social Media Web
• Social Bookmarks, SB Backlinks, Ping
• Blogs
• Social Media Press Releases
Instant Indexing
• Traffic & Backlinks Increase Rankings
• Monitoring SEO Results
Google Alerts
Social Media that Makes
an SEO Difference• Social Media Press Releases
PRLog.com, 24-7PressRelease.com
As Fast as 7 Minutes
(Demonstration)
• Blogs
Faster Indexing
Ping (Everything)
The SEO Keyword Rich
Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points (240+)
• Change Structure of Your Site
• Create 100 SB/SN “DoFollow” Profiles
• Create YouTube Channel
Upload Videos
• Start a Blogger Blog
Claim and Ping that Blog
The SEO Keyword Rich
Game Plan
• Learn Social Media Marketing Skills
• Send a Social Media Press Release
Weekly
• Social Media “Shock and Awe”
Get Busy!
• Create a Game Plan!
• Schedule It!
Get Started Now with Social ,
SEO and “Get Found on
Google”TODAY!
New Media, New
Marketing, Inc. Tools
WordPress Course
$197.00
Saturday, Feb. 21 Miami
Personal Consulting
4-Hours Package - $497
www.WordPressTrainingAndClasses.com
Social Media CertificationCertified Social Media Marketing
Specialist™ Program
• Earn Professional Credentials
• Increase Your Earnings Potential
• Become More Marketable
• Increase Your Employability
• Start Your Own Social Media
Business
• Learn Highly Marketable Skills
• Coming Soon January 2015
New Media, New
Marketing, Inc.
Thank You!
Manny Sarmiento
http://www.nmx2.com
www.