seo presentation high level seo overview 08 th december 2010
TRANSCRIPT
![Page 1: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/1.jpg)
SEO Presentation
High Level SEO overview
08th December 2010
![Page 2: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/2.jpg)
Facets of a website• Presentation
– Look and feel – images etc
![Page 3: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/3.jpg)
Facets of a website• Presentation
– Look and feel – images etc
• Usability
– Easy to navigate
– Clear call to action
![Page 4: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/4.jpg)
Facets of a website• Presentation
– Look and feel – images etc
• Usability
– Easy to navigate
– Clear call to action
• Content
– Relevant
– Sales focussed but interesting and readable
![Page 5: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/5.jpg)
Facets of a website• Presentation
– Look and feel – images etc
• Usability– Easy to navigate– Clear call to action
• Content– Relevant– Sales focussed but interesting and readable
• Traffic– Brand name recognition / returning visitor– Other advertising– SEO to gain new visitors through Search Engines
![Page 6: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/6.jpg)
Facets of a website• Presentation
– Look and feel – images etc
• Usability– Easy to navigate– Clear call to action
• Content– Relevant– Sales focussed but interesting and readable
• Traffic– Brand name recognition / returning visitor– Other advertising– SEO to gain new visitors through Search Engines
![Page 7: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/7.jpg)
Search Engines and SEO• Yahoo
– Focus is primarily on page content; key-phrase count, placement etc
– Uses Keyword and Description Meta-Tags (invisible to user)
– Looks for relevance of back links
![Page 8: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/8.jpg)
Search Engines and SEO• Yahoo
– Focus is primarily on page content; key-phrase count, placement etc
– Uses Keyword and Description Meta-Tags (invisible to user)
– Looks for relevance of back links
– Focus is primarily on Back links including referring page relevance
– Ignores Keyword and Description Meta-Tags
– Looks for relevance of page content as well as key-phrase count etc
![Page 9: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/9.jpg)
Search Engines and SEO• Yahoo
– Focus is primarily on page content; key-phrase count, placement etc– Uses Keyword and Description Meta-Tags (invisible to user)– Looks for relevance of back links
• Google– Focus is primarily on Back links including referring page relevance– Ignores Keyword and Description Meta-Tags– Looks for relevance of page content as well as key-phrase count etc
• All– Need error free code to be able to ‘see’ the content– Pages should have 250+ ‘content’ words preferably nearer 500– Look for proper use of Headings to highlight important content– Change their algorithms regularly (at least in small ways)
![Page 10: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/10.jpg)
General SEO Approach• First SEO run through of pages
– Get some SEO into titles, descriptions, keywords and content
![Page 11: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/11.jpg)
General SEO Approach• First SEO run through of pages
– Get some SEO into titles, descriptions, keywords and content
• First CONTENT run through of pages
– Ensure content is going to sell the product / service (call to action etc) and is SEO targeted; also identify any new pages that would be beneficial
![Page 12: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/12.jpg)
General SEO Approach• First SEO run through of pages
– Get some SEO into titles, descriptions, keywords and content
• First CONTENT run through of pages
– Ensure content is going to sell the product / service (call to action etc) and is SEO targeted; also identify any new pages that would be beneficial
• Second SEO run though
– Review SE positions; review SEO search terms and amend as needed
![Page 13: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/13.jpg)
General SEO Approach• First SEO run through of pages
– Get some SEO into titles, descriptions, keywords etc
• First CONTENT run through of pages
– Ensure content is going to sell the product / service (call to action etc) and is SEO targeted; also identify any new pages that would be beneficial
• Second SEO run though
– Review SE positions; review SEO search terms and amend as needed
• Second CONTENT run through
– update content for any changed keywords/phrases etc
![Page 14: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/14.jpg)
General SEO Approach - cont• Do a further SEO position check
– identify which key terms need most help and look for back links and other marketing techniques to aid these terms
![Page 15: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/15.jpg)
General SEO Approach - cont• Do a further SEO position check
– identify which key terms need most help and look for back links and other marketing techniques to aid these terms
• Opposition SEO check
– get the numbers for keyword use on opposition pages (know what to beat), get ideas for new key phrases, and look at opposition back links for ideas
![Page 16: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/16.jpg)
General SEO Approach - cont• Do a further SEO position check
– identify which key terms need most help and look for back links and other marketing techniques to aid these terms
• Opposition SEO check
– get the numbers for keyword use on opposition pages (know what to beat), get ideas for new key phrases, and look at opposition back links for ideas
• ONGOING
– continually monitor SEO positions, click through rates and conversion rates etc to look for CONTENT and key phrase improvements
![Page 17: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/17.jpg)
SEO tools and aids etc• Custom spreadsheet
– Aid to tracking Search Engine position, key word counts etc
![Page 18: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/18.jpg)
SEO tools and aids etc• Custom spreadsheet
– Aid to tracking Search Engine position, key word counts etc
• Google Keyword Tool– Identify which words and phrases are searched for and competition
![Page 19: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/19.jpg)
SEO tools and aids etc• Custom spreadsheet
– Aid to tracking Search Engine position, key word counts etc
• Google Keyword Tool– Identify which words and phrases are searched for and competition
• Yahoo site explorer
– Helps identify back links to our site AND to opposition sites
![Page 20: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/20.jpg)
SEO tools and aids etc• Custom spreadsheet
– Aid to tracking Search Engine position, key word counts etc
• Google Keyword Tool– Identify which words and phrases are searched for and competion
• Yahoo site explorer
– Helps identify back links to our site AND to opposition sites
• Google analytics
– Monitor traffic, identify used keywords etc
![Page 21: SEO Presentation High Level SEO overview 08 th December 2010](https://reader036.vdocuments.mx/reader036/viewer/2022070406/56649e0e5503460f94af83cb/html5/thumbnails/21.jpg)
SEO tools and aids etc• Custom spreadsheet
– Aid to tracking Search Engine position, key word counts etc
• Google Keyword Tool– Identify which words and phrases are searched for and competion
• Yahoo site explorer– Helps identify back links to our site AND to opposition site
• Google analytics – Monitor traffic, identify used keywords etc
• Google webmaster tools– Identify problems on site; broken internal links; broken back links etc