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OFF-PAGEOFF-PAGE
SEOSEOCHECKLISTCHECKLIST
POWERED BY
THE BLUE OCEANS GROUP
WHAT YOU RANKfor is largely determined by
On-Page Factors
All the activities that are performed away from your websiteto improve its rankings is OFF-PAGE SEO
how HIGH YOU RANKin search results is largely determined by Off-Page Factors
Umbrella of Off-Page SEO
Earn
Qu
ality
Backlin
ks
Incre
ase Social
Presence
Increase Visibilityon SERP
Improve BrandPresence
Impro
ve Website
Ranking
Bu
ild
Re
leva
nt
Lin
ks
Factors that have +ve impact
1 AUTHORITYDMOZ Listing
Positive Link Velocity
Links from older Domains
Authoritative links to Page and Domain
Natural ratio of relevant links
Social Signals
2
3
RELEVANCE
QUALITY
Keyword (Partial/Related) anchor text
Keyword (Partial/Related) ALT text
Links from relevant sites
Links from country TLDs Domains
Link Stability
High Dwell Time
Total Branded Searches + Clicks
QDS, QDD, QDO
Low Bounce Rate
TRUST
=
To Local BusinessDirectories
To Multiple SearchEngines
To Blog AggregatorWebsites
WAYS TO BUILD BETTER BACKLINKS
SUBMITYOUR SITE
EffectiveWays
HAROHelp a Reporter Out
COLLABORATE
with big mediacontributors like
Forbes as a contentor knowledge partner
PARTICIPATE
in INTERVIEWS
and EVENTS
or as a
SPEAKER
Sign up as a source,
make a quality pitch by
answering journalists
queries. If you do a good
job, your site could
receive backlinks from
authority news sites like
Mashable, The
Huffington Post, The
New York Times etc
MENTION
INFLUENCERS
in your blog posts and
then do influencer
outreach
Build relationships with
bloggers in your industry via
mail, social channels or offline
and links will soon follow you.
Leverage micro influencers
OUTREACH EMAIL
CONTRIBUTE as a GUEST AUTHOR
on popular sites to getpowerful backlinks
WRITE FOR US
Identify sites in your niche thataccepts guest posts. Carefullyread their guest post guidelinesand pitch your article idea thathave the potential to rank andattract links
Grab opportunity
from
BROKEN LINKS404 ERRORS
Build links usingEXPIRED
DOMAINS
301Redirects
DOMAINS
Grab a site that already hascontent and High DA
backlinks and then, 301redirect to your site. Take
care of risk and other factors
Create compelling
and comprehensive
Blog Posts
Publish Research Reports, E-
books, Graphs and other critical
information that would lead to
backlinks ultimately and
automatically by other bloggers
Boost your brand beinga PODCAST GUEST
Being a podcast guest is trendingnowadays and it creates publicityfor you and your site. Most of thehosts link your site on the episodepost. And this way you can earngreat links.
RECLAIM
LINKS
Find unlinked URLs and
Brand mentions. Then,
email or social outreach the
person with a friendly
reminder to add a link. You
can use tools like
Buzzsumo and Mention.net
to find mentions
Use COMPETITORS
research data to get
links
Research backlinks data
of competitors that are
ranking high on Google
via Backlinks tool like
Ahrefs, SEMrush and try
to get backlinks from
their resources
Submit your blogsto Social
Bookmarkingsites
Join and be active on Forums and converse
in communities(site your blog as
a source)
Submit your articlesto Blog
Directories
Submit your blogs to High DA Article
SubmissionSites
Submit your Images,Videos & Infographics
to sites thatare accepting it with
Do-follow links
Creating fascinatingdocuments (PPT or PDF)
and submit them toDocument Sharing
Sites
Cover your sites on themedia coverage by
participating inPress Release
Sites
Question Answer platformsare one of the best platforms
to drive traffic and buildlinks. Participate on thesesites regularly like Quora,
Yahoo answers etc
DO NOT IGNORE these Link Building tactics
BLOG COMMENTINGCreate your profile (with image
and website link) on gravator andthus quality comment on .edu,
.org, .gov or other authority sites
DOC
Q U A L I T YL I N K S
1 2 3
I N V E S T M O N E Y T O G E TQ U A L I T Y B A C K L I N K S
Find events youcan sponsor.
They mentions yourbrand that gives youlinks and ultimatelygives coverage overdifferent platforms
Find charities withwebsites to support.They mention yourbrand story alongwith a link back to
your site
To get initial traction andshares, spend a few dollars onsocial media campaigns. This
strategy will drive traffic,engagement, leads,
conversions and thus, highquality backlinks.
S o c i a l M e d i a S i g n a l s
Create Profile on Social Media Channelslike Facebook, Pinterest, Twitter,Instagram, YouTube, LinkedIn, etc andupdate with Quality content. Engage withaudience, increase followers, likes, sharesand comments organically. Google lovessocial signals. It will help you get links anddrive ranking and traffic.
Warning!! Critical Off-Page SEO Mistakes to Avoid
A BIG NO!!Don't do such practices,
it will ruin all your efforts and
will result in permanent ban of website...
#1
#2
#3
#4
#5
#6
Be aware of Frauds, Do not Buy Links:
Comment Spamming
Avoid Fiverr
Private Blog Networks (PNB)
Push Button Backlinks
Do not go with any kind of link building service. Google and the other search engines aregetting really good at sniffing out purchased links
Leaving meaningless comments on other blogs with a link back to your website doesabsolutely nothing for your rankings.
Any SEO service on Fiverr is a huge waste of time and money. The links they generate arevery much black hat friendly or useless that carries no weightage.
With the regular updates in Google's algorithm, the smart AI can easily filter the PNBbacklinks. Therefore, Google manually de-indexes all networks that get visible on their radar.
Search engines have smarter AIs that can easily identify the activities happening on your site.Ifyou are getting hundreds or thousands of backlinks on a single push button, that means theselinks are shady or spammy. Search engines will penalise your site and affect your ranking.
Paid Guest PostsReputed sites never ask you for money to publish your guest post. If sites are asking formoney that means the links are shady. Getting do-follow links with the paid guest posting isagainst Google's Webmaster Guidelines.
PRESENTED BY:
REFERENCES
https://www.theblueoceansgroup.com/seo-checklist/
https://support.google.com/webmasters/answer/35769?hl=en
https://www.theblueoceansgroup.com/off-page-seo-checklist/