seo news roundup - sep 2014

SEO News - Sep 2014 By : Saijo George

Twitter : @Saijo_George Web : blog.saijogeorge.com

.. and you are ?

• I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest.

• You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs.

• I have also launched some cool stuff like a list of SEO tools , AllTheFreeStock.com, …


http://www.envato.com/

http://themeforest.net/

https://twitter.com/Saijo_George

http://blog.saijogeorge.com/

http://saijogeorge.com/best-marketing-tools/

http://allthefreestock.com/

• Consolidated billing for AdWords – agencies & large advertisers who want to get one monthly invoice. (more info)

• Experiments on why numbers reported by site: search operator should not be trusted (more info)

• Google Launched AdWords Callout Extensions


https://www.en.adwords-community.com/t5/Billing/AdWords-Consolidated-Billing-for-Agencies/m-p/390765

https://plus.google.com/u/0/+EnricoAltavilla/posts/2Vs73VsLHYj

https://support.google.com/adwords/answer/6079510

• Hangouts On Air showing in SERPs (SteadyDemand)(Google)


http://www.steadydemand.com/blog/hangouts-display-in-google-search-proof-655.html

https://support.google.com/websearch/answer/6034440?hl=en

• Youtube Keyword Tools is replaced by AdWords Display Planner (SEL)

• Google Site Search in SERP (more info)1. Google can automatically show this2. No markup results in SERP result3. More info

• AdWords Editor 10.6 (more info)


http://searchengineland.com/youtube-keyword-tool-sunsets-replaced-adwords-display-planner-tool-202489

https://developers.google.com/webmasters/richsnippets/sitelinkssearch

https://plus.google.com/u/0/+PierreFar/posts/DmXCvF2893C

https://plus.google.com/u/0/+GoogleAds/posts/9t3dqRtPEkJ

• Prolonged 503 error code could get your site out of Google's index. (JohnMu)

• Google confirms Algorithm penalties will only be lifted with update to the Algorithm (JohnMu)

• Google Webmaster Tools API (more info)

• Google WebMaster Academy - available in 22 languages


https://twitter.com/JohnMu/status/507832607149522944

https://productforums.google.com/forum/?hl=en#!category-topic/webmasters/uSnoKBTIvdU

http://googlewebmastercentral.blogspot.com.au/2014/09/an-update-to-webmaster-tools-api.html

http://g.co/WebmasterAcademy



• Buy Now buttons in Tweets – for US users , for select partners


https://blog.twitter.com/2014/testing-a-way-for-you-to-make-purchases-on-twitter

• Google Analytics Benchmarking Report for users who have opted in to share their data anonymously(more info)

• Google confirms RWD is not a ranking signal (JohnMU)

• Starting Oct 15th description line 2 in Google Ads on Mobile might be replaced with ad extensions (more info)


http://analytics.blogspot.com.au/2014/09/new-benchmarking-reports-help-twiddy.html

https://www.youtube.com/watch?v=AQOVfigFk_4&feature=youtu.be&t=5m36s

http://adwords.blogspot.com.au/2014/09/making-every-character-count.html

• Bing publishes details on how it identifies URL Keyword Stuffing , updated impacted 130 Million URLs

• Bing launches Campaign Planner

• Google My Maps (more info)

• Return on Ad Spend (ROAS) available in AdWord reports in GA – revenue for each dollar spent in AdWords

• WebP Image format is ok for SEO (JohnMU)


http://blogs.bing.com/webmaster/2014/09/09/url-keyword-stuffing-spam-filtering/

http://advertise.bingads.microsoft.com/en-us/blogpost/129417/bing-ads-blog/exclusive-to-bing-ads-new-campaign-planner-feature-helps-set-you-up-for-ppc-success-us-only

https://www.google.com/maps/d/u/0/

http://google-latlong.blogspot.com.au/2014/09/make-your-own-way-with-new-my-maps.html

https://plus.google.com/u/0/+GoogleAnalytics/posts/jGarHQe3MLx

https://twitter.com/JohnMu/status/512955326543310849

• China blocks DuckDuckGo (Twitter)

• Structured Snippets in SERP (more info) (Pierre Far) – not schema driven, <table> driven ?

• Mobile clicks-to-call & Mobile phone calls combined in AdWord Reporting (more info)


https://twitter.com/yegg/status/513657799856115713

http://googleresearch.blogspot.com.au/2014/09/introducing-structured-snippets-now.html

https://plus.google.com/u/0/+PierreFar/posts/C8obnL2Y45s

https://plus.google.com/u/0/+GoogleAds/posts/9NuP4KCxGSP

• Local inventory ads (formerly called Local Product Listing Ads) now available in AU.


http://adwords.blogspot.com.au/2014/09/local-inventory-ads-expand-to-more.html

• Google Panda 4.1 – Sep 23rd (Pierre Far)

• Bing Update – last week of Sep ?

• Yahoo Directory is shutting down

• Penguin update in 2014


https://plus.google.com/+PierreFar/posts/7CWs3a3yoeY

http://yahoo.tumblr.com/post/98474044364/progress-report-continued-product-focus

• Google launches ad customizers1. text ad with variations so you can show the most relevant ad to each

potential customer

2. Show real-time calls-to-action


http://adwords.blogspot.com.au/2014/09/customized-creatives-at-scale.html

?Twitter : @Saijo_George – I usually tweet about #SEO and #design

Site : blog.saijogeorge.com


http://saijogeorge.com/best-marketing-tools/

http://allthefreestock.com/

seo news roundup - sep 2014

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