seo is dead: why you can’t rely on search engine optimization for your web marketing
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www.rocketmatter.com For those of you that have seen your web traffic rank, a good primer on why you need to branch out from purely search engine optimization to build traffic.TRANSCRIPT
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SEO is Dead: Why you can’t rely on search engine optimization for your web marketing
Larry Port CEO, Rocket Matter2014
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Many people think SEO is synonymous with Internet marketing.
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They think it’s the only way to get traffic to their
site without paying.
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Guess what: it’s not the only way, and it’s certainly not free.
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Do you need an SEO site architecture? YES
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Is it the primary way to drive traffic? NO
Observation #1: More people are in the SEO ballgame than ever before.
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Many firms find they were doing great in 2008, but no longer.
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This is because more people are
competing for the same words.
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Or they were on the
receiving end of Panda.
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And they keep trying to fix their traffic problem, but they are using the
wrong tool:
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SEOLegal Marketing Series
Observation #2: SEO is still relevant, though its dominance is over.
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It’s a foundational element. It’s not the entire building.
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Observation #3: SEO isn’t the only or best way to build traffic.
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Use well-executed newsletters, social media, content, and PR...
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Key phrase being “well-executed”
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Ninja Tip: we are in a golden era of digital
advertising.
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If you’re not a believer, it WORKS.
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Some of our top performing ads ever.
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Digital advertising is effective and measurable.
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And allows you to target demographics
with disturbing precision.
Observation #4: Once firms get
visitors to their site, the visitors leave.
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You have
10 seconds.
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Is your site designed for humans?
Observation #5: Most web searches are
conducted on a mobile device.
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65%Legal Marketing Series
Which means: Local Search. Google
Maps. Yelp. Facebook.
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If you’re only thinking SEO, and not thinking
Social, Local and Mobile, you’re WAY behind.
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Observation #6: Have you checked
the search volume of the terms you’re
killing yourself over?
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You might be surprised to see how low some of those volumes are.
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And by some estimates, only 15% of people that need an
attorney look for one.
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So you’re not pursuing the vast majority of
potential clients.
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Observation #7: Relentless SEO focus
causes people to waste time and money.
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Look what you’re missing!
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Observation #8: You’re putting all your
eggs in Google’s basket.
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Google likes to shake your basket.
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400+
times a year!
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Free E-Books!
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Let’s get in touch! [email protected] Twitter: @larryport rocketmatter.com legalproductivity.com rocketx1.com
Larry Port CEO, Rocket Matter