seo is dead - or is it? content marketing & seo demystified - internet retailing expo 2014
DESCRIPTION
Freia Muehlenbein, Head of Content & Online PR at Search Laboratory spoke at IRX14 demystifying SEO and Content Marketing for Retailers.TRANSCRIPT
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© Search Laboratory Ltd 2014. All rights reserved.
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SEO & Content Marketing for Retail DemystifiedPresented by: Freia Muehlenbein, Head of Content & Online PR at Search Laboratory Ltd
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Some of our Retail Clients
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Holistic Approach
Technical SEO (on page SEO)
Content & Online PR (off page SEO)
Great user experience
Great visibility
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The Online Ecosystem
Journalists
Magazines
Lifestyle BloggersSocial
Celebs
Tech Bloggers
Trends/news
Best Practice
Search EngineAlgorithm Updates
Influencers
New Sites
News SitesPRs
USER
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Protecting The Online Ecosystem
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Protecting The Online Ecosystem
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Protecting The Ecosystem
DO IT FOR THE USER
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Understanding Needs
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Understanding Needs
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Understanding Needs
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Understanding Needs
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Understanding Needs
Content Marketing can help these people
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Effects of Content & Online PR
Securing your rightful place in the Ecosystem
Exploiting your strengths
Knowing your limits
Not upsetting the ecosystem
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How to Create Great Content
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What is Great Content?
Entertainment
Information Emotion
KITTENS Entertainment Information
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Public Awareness Days
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The Results
Exposure to 60,000 people
Coverage in national news
High quality links
Improved rankings for key terms
DA increased from 45 to 47
Spike in traffic
More than 40% more chat requests
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Media Opportunities
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Internal Opportunities
The Results
Positive brand exposure
Links from local news sites
Positive impact on SEO
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Data
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The Results
Coverage online and print
Spike in traffic/referrals after launch
High quality links
Long term effect on SEO
Can be repeated
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Events
The ResultsRelationships with key fashion bloggers
11 relevant links
Social interaction
Brand/product exposure
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Random?
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Summary
Know the news and trends
Know people’s needs
Know opportunities in your business
Maximise what’s already there
Get creative – step away from ‘the obvious connection’
Always get your website right – User experience
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Email:
Tel:
Web: www.searchlaboratory.com
Twitter: @searchlabs
Contact details
Freia Muehlenbein
0113 2121211