seo-internet-marketing-friscowebsoft
TRANSCRIPT
Frisco Web Solutions
San Jose, CA United States(408) 874-5254http://friscowebsoft.com/Frisco Web Solutions is a reputable SEO agency that offers search engine optimization (SEO) services, SEO-friendly web design & information architecture, pay-per-click (PPC) advertising management & social media and conversion rate optimization services.
Introduction of Search Engine Marketing
. What is a Search Engine?
. Search Engines statistics
. Importance of Search Engine marketing
. What is a SEO Algorithm?
. Steps to developing a good SEO strategy
. Various Ranking factors
Popular Search Engines
Important Things: 80% of consumers find your website by first writing a query into
a box on a search engine (Google, Yahoo, Bing)
90% choose a site listed on the first page
85% of all traffic on the internet is referred to by search engines
The top three organic positions receive 59% percent of user clicks
Cost-effective advertising
Clear and measurable ROI
Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
SEO = Search Engine Optimization Refers to the process of “optimizing” both the
on- page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.
100+ Billion Searches / Month
SEO Effectiveness
SEO Algorithm:
Research and experiments give SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments.
The SEO algorithm is constantly changed & updated.
Varies by Search Engine – some give more weight to on-page factors and some to link popularity.
Ranking factors
On-Page Factors - Title tags <title>
- Header tags <h1> - ALT image tags - Content (Body text) <body> - Hyperlink text
- Keyword frequency & density
Off-Page Factors - Anchor text - Link Popularity (Back links to the website)
Tips & Optimization Techniques:
Keywords Research related to your businessCompetitors Analysis and identify level of
competitionOn-page SEO for each pageUse appropriate keywords in your content and
internal hyperlinksInbound links from high PR and authorized
websitesMonitor your search engine rankings and your
website traffic statistics
Contact Us:Frisco Web Solutions
Address:1278 Alma CtSan Jose, CA95112
Phone: (408) 874-5254http://friscowebsoft.com/