seo: how to drive more traffic to your website
TRANSCRIPT
Brock Murray, Director of Web Marketingwww.seoplus.ca | @SEOBrock | [email protected]
SEO: HOW TO DRIVE MORE TRAFFICTO YOUR WEBSITE
SEO: HOW TO DRIVE MORE TRAFFICTO YOUR WEBSITE
BEFORE WE START…
REQUIREMENTS
Website (preferably on a CMS – ie WordPress)
HIGHLY RECOMMENDED!
Search Engine Optimization (SEO) is the process of Improving the visibility of a website or a web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.(Source: Wikipedia)
WHAT IS SEO?
Why Choose SEO
of online traffic to businesswebsites comes from searchengines.
It’s the most cost-effective way of driving targeted traffic to your website.
It provides credibility and trust for your business.
93%
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Your competitors are doing it.
ORGANIC SEO
Organic Search vs. Paid
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Organic Search vs. Paid
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Click-through-rates by Position
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#1 #2 #3 #4 #5
33% 18% 11% 8% 6%
SEARCH TERM:HOME INSPECTION
OTTAWAVOLUME: 320 /
MONTH1. 105/MONTH
2. 583. 354. 265. 19
1. 105/MONTH
2. 583. 354. 265. 19
Main Factors of SEO
Page speed, Mobile-friendly,Fresh, unique content
URL structuredomain age
Backlinks,Local Citations
+1s, shares, likes
On-pageFactors
Off-pageFactors
SocialNetwor
ks
URL Factors
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The SEO Pyramid
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Social
Link Building
Keyword Research& Targeting
Accessible, Quality Content
On-site User,Engagement,Social Media,Viral Marketing...
Keywordbrainstorming,Anchor text, H1s,Metas, Text...
Link creation,Scalable,Content-basedLink Strategies...
URL structure, Sitemaps, Bot Accessibility... (THINK BLOGGING!)
Bad SEO Techniques
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Paid links Stuffing Cloaking Hiding Link Spam
SOCIAL SIGNALS MATTER
Social Signals are thought to factor about 5% of Google’s Ranking Algorithm
Allow your customers/prospects to find you easily
Social Shares are becoming integral to any SEO campaign
SEO AUDIT
WOORANK.COM
WOORANK – SEO AUDIT TOOL
KEYWORD RESEARCH
KWFINDER.COM
KW FINDER – KEYWORD RESEARCH TOOL
BACKLINKSSTILL THE #1
RANKING FACTOR!
BACKLINKS ARE VITAL TO SEO
Backlinks continue to be the primary factor in ranking websites
Quality backlinks = authority
BACKLINKS ARE VITAL TO SEO
HOW TO TRACK BACKLINKS – PAID TOOLS
Semrush http://www.semrush.com
Majestic https://majestic.com
OpenSiteExplorer by Moz https://www.opensiteexplorer.com
Ahrefs https://ahrefs.com
MAJESTIC
MAJESTIC
MAJESTIC
MAJESTIC
SEMRUSH
SEMRUSH
AHREFS
AHREFS
AHREFS
AHREFS
OPEN SITE EXPLORER
OPEN SITE EXPLORER
OPEN SITE EXPLORER
OPEN SITE EXPLORER
SEMRUSH
LOCAL SEO
Google My Business
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Google My Business
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TOP 5 RANKING FACTORS
FOR LOCAL SEO
Category Associations
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1. CATEGORY ASSOCIATIONS
Physical Address
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2. PHYSICAL ADDRESS
Structured Citations
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3. CONSISTENCY OF STRUCTURED CITATIONS
Reviews
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4. REVIEWS
Domain Authority
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5. DOMAIN AUTHORITY OF WEBSITE
MY #1 TIP: BLOG!
COMPELLING CONTENT IS KEY
!
© Run your content through a Copyscape filter
New, Unique & Consistent Content = Strong & Popular Online Presence
Do not to copy content directly from other sites (duplicate content penalty)
ESTABLISHING CONSISTENT RANKINGS
Frequent crawls = quick indexing
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2
3
4
5
Your site gains authority.
Your site becomes a trusted resource.
Your content is more likely to be shared socially.
Increase return frequency of visitors
BLOG POSTING BEST PRACTICES
Use creative headlines1
2
3
4
5
Link to old posts, other blogs
Proper canonical URL structure
Use an SEO plugin!Yoast SEO
Encourage conversation (comments)Disqus Comments
/homemade-Halloween-treats/
YOAST SEO PLUGIN (WORDPRESS)
WORDPRESS POSTING BEST PRACTICES
Category1
2
3
4
5
Tags
Featured Image (rights-purchased!)
SEO keyword, Page Title, Meta Description
Featured Image
YOAST SEO – BLOG POST - PAGE ANALYSIS
YOAST SEO – BLOG POST - ADVANCED
YOAST SEO – PAGE ANALYSIS
YOAST SEO – SITE - TITLES & METAS - GENERAL
YOAST SEO – SITE - TITLES & METAS – POST TYPES
YOAST SEO – SITE - TITLES & METAS - TAXONOMIES
YOAST SEO – SITE - TITLES & METAS – XML SITEMAPS
YOAST SEO – SITE - TITLES & METAS – XML SITEMAPS
YOAST SEO – SITE - TITLES & METAS – XML SITEMAPS
YOAST SEO – SITE – SOCIAL TAGS - FACEBOOK
YOAST SEO – SITE – SOCIAL TAGS - TWITTER
YOAST SEO – SITE – SOCIAL TAGS - TWITTER
YOAST SEO – SITE – SOCIAL TAGS - TWITTER
YOAST SEO – SITE – SOCIAL TAGS - TWITTER
YOAST SEO – SITE – SOCIAL TAGS – GOOGLE+
HOW DOES BLOGGING INCREASE BACKLINKS?
Great Content
Shares
Links
Mentions = NaturalBacklinks
INCREASE IN LONG-TAIL KEYWORDS
Long-tail keywords are less popular keywords due to lower competition and lower search volume
Allow for higher relevancy in SERPs
Attracts targeted visitors, leading to higher conversion rates
Get in Touch
Address (Head Office) 1114-2720 Queensview DriveOttawa, ON K2B 1A5
Phone & FaxPhone : (613) 866-9327Toll-free: (866) 980-PLUS (7587)
Additional LocationsToronto: (647) 557-3523Calgary: (587) 316-2141
WebWebsite: www.seoplus.caEmail: [email protected]
Social MediaTwitter: twitter.com/seopluscanadaFacebook: facebook.com/seopluscanadaGoogle+: google.com/+seoplusca
SkypeYou can set up an Online chatwith us via SkypeUsername: seopluscanada
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