seo goes local
TRANSCRIPT
Rich Owings
http://localiswhereitsat.com/local-seo-resources/
SEO goes Local
Ask questions!
What is local search?When someone searches to find products
or services in their area
20%
30%
Who benefits from local SEO?Brick and mortar
Service area businessesHome-based businesses
Five componentsGoogle +
CitationsOn-site
Reviews Links
Five components
DefineTips
WordPress
Five components
Google business page
Google business page
AKAGoogle + Local
Google My Business
Google.com/business
Tips ���
Claim it at google.com/businessVerify ownershipFill in your profile
Choose one categoryDon’t keyword stuff
One Google+ page per locationHide your address
Tips ���
Tips ���
On your website
Name, address, phone number (NAP) in text828
City, State, business name and main service in title tag
Five components
Google business pageCitations
Citations
Tips
Claim themConsistency of NAP
Fill them out thoroughlyInformal citations
Local > Niche > National
Tips
On your website
NAP in text
Five components
Google business pageCitationsReviews
Tips
Ask for them!Five is the magic number
On your website
MyWebsite.com/reviewsGoogle Places reviews plugin
On your website
Five components
Google business pageCitationsReviews
Links
Links
http://yoursite.com
Tips
DiscountsAlumni associations
MeetUp groupsPartners / suppliers
NonprofitsCOC/BBBOutreach
On your website
Great contentShare your knowledge
Blog
Five components
Google business pageCitationsReviews
LinksOn-site
Website
In addition to regular SEO (keywords, content, etc.)City, State, business name and main service in title tag
NAP in text on every pageSingle domain
Website
Prominent contact infoClickable phone number
Hours of operationUseful info/FAQs
Website
Location pageEmbedded Google Map
DirectionsText about location
Website���Mobile
Mobile optimizedMobile first
>50% of all organic search
Website���Mobile
Blogging
Fresh contentUser interaction signals
External linksLatch onto stories in the news
Great for feeding social
Five componentsGoogle +
CitationsOn-site
Reviews Links
Rich Owingshttp://[email protected]
Twitter: @richowings
http://localiswhereitsat.com/local-seo-resources/