seo for wordpress - wordcamp san francisco 2011seo fundamentals 1. keyword research 2. content post...
TRANSCRIPT
SEO For WordPressSujan Patel
Thursday, September 1, 11
Who is Sujan?Worked in the SEO industry for 10 years and with WordPress for 5 years Twitter.com/SujanPatel! Facebook.com/SujanPatel Linkedin.com/in/SujanPatel! SingleGrain.com/blog
Thursday, September 1, 11
SEO Fundamentals1. Keyword Research2. Content Post Panda3. Site Structure & Internal Linking4. Most Important Elements5. Social Signals6. DON’TS!!!
Thursday, September 1, 11
Keyword Research• Use Google search to
discover new keywords
• Identify keywords with commercial intent
• Aim for highest volume keywords with the lowest competition
Thursday, September 1, 11
Long Tail
Thursday, September 1, 11
Keyword Research Tools– Google Adwords– Keyword Discovery– Word Tracker– Word Stream– Spyfu– SEM Rush
Thursday, September 1, 11
The Golden Triangle
Thursday, September 1, 11
CTR by Position
Thursday, September 1, 11
Keyword Search Volume• Use Google Traffic Estimator to estimate
number of clicks if you rank position 1
Thursday, September 1, 11
Good Content is King• Panda’s are cute, until they eat your traffic!
Thursday, September 1, 11
Site Structure
“Running Shoes”
“Nike RunningShoes”
“Shoes”
Thursday, September 1, 11
Internal Linking
Thursday, September 1, 11
Most Important Elements• Use Keywords in: – Page Titles– URLs– H1/H2– Image Filename– Alt text (for images)– Title Attribute (for links)
• Canonicalization: Redirect non www to www (301 redirects)
Thursday, September 1, 11
Social Signals
Thursday, September 1, 11
SEO DON’TS!• Don’t…– use tags, stop using tags!
– have broken links – have duplicate content or very similar post– too many ads and affiliate links
Thursday, September 1, 11
SEO DON’TS!!• Don’t…
– have 404 pages & crawl errors check Google webmaster tools for any errors
– irrelevant linking or link exchanges – low quality page (LESS IS MORE)
Thursday, September 1, 11
SEO Plugins• Most of SEO for WordPress is done
through plugins
Thursday, September 1, 11
SEO Plugins1. Yoast SEO2. RSS Footer3. SEO Smart Links4. Google XML Sitemaps5. Redirection6. SEO Friendly Images7. W3 Total Cache8. Social Buttons
Thursday, September 1, 11
Yoast SEO Plugin• Breadcrumbs
• Titles tags
Thursday, September 1, 11
Yoast SEO Plugin• No Index the following
pages: Archive, Category, Pagination & Tag Pages
• No Follow low value pages & "read more link"
Thursday, September 1, 11
Yoast SEO Plugin• Automated SEO Analysis
Thursday, September 1, 11
RSS Footer–URL: http://wordpress.org/extend/plugins/rss-footer/
–RSS Footer allows you add a text link to your rss so every scraper links back to you.
• Another way to get rid of Scrapers is to send Google a DMCA addressed to the scrapper site and report them to webmaster tools
Thursday, September 1, 11
SEO Smart Links • URL: http://wordpress.org/extend/plugins/seo-automatic-links/
• Automatic Internal linking based on keywords
Thursday, September 1, 11
Google XML Sitemaps• URL: http://wordpress.org/extend/plugins/google-sitemap-generator/
• Auto create XML sitemaps every page/post you add
Thursday, September 1, 11
Redirection• URL: http://wordpress.org/extend/plugins/redirection/
• Helps you redirect old pages to new URLsPasses SEO value from old URL to new
Thursday, September 1, 11
SEO Friendly Images• URL: http://wordpress.org/extend/plugins/seo-image/
• Automatically updates images with "alt" and "title attribute"
Thursday, September 1, 11
W3 Total Cache–URL: http://wordpress.org/extend/plugins/w3-total-cache/
– Increase your site speed by caching your site.
Thursday, September 1, 11
Social Buttons• Digg Digghttp://wordpress.org/
extend/plugins/digg-digg/screenshots/
• SexyBookmarkshttp://wordpress.org/extend/plugins/sexybookmarks/
• Get Socialhttp://wordpress.org/extend/plugins/getsocial/screenshots/
Thursday, September 1, 11
Write: 30+ List PostInfographicsGuest BloggingLess Content Build Relationships Comment on your favorite blogsTop Blogs in XYZ
BONUS: Traffic Driving Tips
Thursday, September 1, 11
Get in TouchSlides: www.singlegrain.com/wordcamp
Have questions? Contact me
Sujan Patel(415) [email protected]
Thursday, September 1, 11