seo for startups
DESCRIPTION
As part of Lisbon Challenge accelerator, I've decided to have a workshop for all the entrepreneurs present here. SEO for Startups is a workshop that focuses on basic, but actionable information that can be done by anyone in a startup and achieve great increase in SEO rankings of a startup website. SEO for Startups Razvan Girmacea, CEO & Founder of http://monitorbacklinks.comTRANSCRIPT
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SEO for StartupsRAZVAN GIRMACEA
http://monitorbacklinks.com
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DEFINITION for Startups Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. - Wikipedia
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SEO is not a priority, but it’s nice to have
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The process for Startups1. Keyword research2. Website optimization3. Link building
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Keyword research for Startups1. Google Keywords Planner2. Google Trends3. Google Search (Competition & suggestions)
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Google Keywords Planner
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Google Trends
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Google Search
How easy is to be #1 ?
Maybe #8 is enough
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Website optimization for Startups1. Rich Snippets
1. Reviews2. Events3. Author4. Meta Title & Description
Validator:
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Website optimization for Startups1. Meta title & description2. Content (page vs. all site)3. Link architecture & inner linking4. Call to action (banner, guest post …)
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Website optimization for Startups1. Errors
1. Crawler blocked (robots.txt)2. Bad redirects or 404 Pages3. Missing or Duplicate Title & Description
E-mail notifications
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Website optimization for Startups
Sitemaps
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Website optimization for Startups
Keywords vs (not provided)
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Link Building for Startups1. Founders Network
2. Offline Events
3. Active outreach bloggers & startup news sites
4. Competition links
IMPROVE YOUR
PRODUCT
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SEO Tools1. Site Audit 2. Keyword Research 3. Keyword Ranking 4. Wordpress (Yoast SEO Plugin)5. Link Building
Take the trial!
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Monitor Backlinks – overview
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Monitor Backlinks – website link activity
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Monitor Backlinks – competition
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Monitor Backlinks – keywords
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Thank you!
Q & A