seo for mobile apps
TRANSCRIPT
SEO Tips for Mobile Apps
Abdul Malick.Mwww.Abdulmalick.com
www.abdulmalick.com
As more and more people submit apps to the mobile application market places, notably Apple App Store and Android Market, the competition to rank high for application searches becomes even faster.
Application marketplaces work similarly to simple search engines that only search a select inventory of mobile apps. Therefore all you know from SEO can be used when submitting an app.
What – Why - SEO for Apps?
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Apps Market Place
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When you think of SEO for mobile apps, keep in mind that you can actually talk about two things:
◦ Optimize your app rankings within mobile application marketplaces: key ranking factors include number of downloads, reviews, title, keywords, etc.
◦Optimize your app rankings within search engines results pages (SERPs): traditional SEO ranking factors apply to app's download page.
What is SEO for Apps? – Cont.…
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Define Target Audience Keywords
Optimize App name
Optimize App URL
Create Keyword Tag
Optimize App Description
How to Optimize Mobile App?
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Choose Right App Category
Display Screenshots and Icons
Add Video Trailer
Get User Reviews
Promote App on Social Networks
How to Optimize Mobile App?
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iTunes AppStore:◦ Indexiable◦ Unique Urls◦ AppName=Url◦ Keywords & Description
Android Marketplace◦ Indexiable◦ Dynamic Urls
Amazon AppStore◦ Indexiable◦ Unique Urls
AppStore SEO BlackBerry AppWorld◦ Indexiable◦ Dynamic Urls
Nokia App Store:◦ Indexiable◦ Dynamic Urls◦ Under Optimized
Title Tags◦ Short Descriptions
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Google / Traditional Search App Store
Title of the App Title of the App
The URL Keywords You Submit
The App Description Reviews From Users
Links to the App Page Number of Downloads
The Different Classifications / Categories Where You List the App
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Count Downloads from the Store
Count Refunds and ROI
Create a Landing Page with Analytics
Look at Reviews and Rankings
Compare and Benchmark Competitors
Track your Success
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Thank ‘U’