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 SEO  for  Independent  Wedding  Professionals  

 December  20,  2011  

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Search  Engines  Circa  1999  

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Search  Engines  in  2011  

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Google’s  Mission  

“Google’s  mission  is  to  organize  the  world‘s  information  and  make  it  universally  accessible  and  useful.”  

Source: http://www.google.com/about/corporate/company/

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There  Can  Only  Be  One  

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Search  Engine  Optimization  in  2011  

Source:  Rand  Fishkin/SEOMoz  (www.seomoz.org)  

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May  She  Who  is  Most  Credible  Rank  Well  

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Make  Your  Content  Findable  

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Establish  Credibility  Through  Great  Content  

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Establish  Credibility  Through  Links  

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Wear  The  Right  Hat  

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Be  Realistic  

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What  Wedding  Professionals  Should  Do  

  Build  an  audience  and  social  network    Create  and  curate  content    Become  an  authority  in  your  niche    Think  local  first    Embrace  the  “Long  Tail”    Learn  from  your  website  analytics  

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Build  an  Audience  and  Social  Network  

Team up with complimentary

service providers

Comment on blogs and link to them

Self-Promote on Facebook

(just do it already)

Spread the word through your real life

connections

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Create  and  Curate  Content  

Post Rank Google Reader Extension for Chrome/Safari: http://labs.postrank.com/gr

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Become  an  Authority    

  Start  a  Blog  and  write  weekly  posts    On  services  pages  use  core  

keywords    Research  Keywords  Using  Free  

Tools      Find  conversation  and  contribute  

to  the  community  

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Think  Local  First  

LocalLocal

LocalLocal

LocalLocal

NationalNational

NationalNational

LocalLocal LocalLocal

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Eye  Tracking  for  Local  Results  

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Claim  and  Optimize  Google  Places  Listing  

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Embrace  The  Long  Tail  

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Learn  From  Your  Analytics  

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Useful  Tools  &  Websites  

  Open  Site  Explorer:  www.opensiteexplorer.org      AdWords  Keyword  Tool:  jeffsauer.me/akwtool        Google  Analytics:  www.google.com/analytics    SEOMoz:  www.seomoz.org      Wordpress:  www.wordpress.org      Scribe  SEO:  www.scribeseo.com      SEO  Beginners  Guide:  

http://www.seomoz.org/beginners-­‐guide-­‐to-­‐seo    

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Thank  You!    

Three Deep Marketing 180 E. 5th Street, Suite 910 | Saint Paul, MN 55101 651-789-7701

Jeff Sauer Vice President Three Deep Marketing (651) 789-7706 jsauer@threedeepmarketing.com www.threedeepmarketing.com

Download  presentaAon  at:  jeffsauer.me/indyweddingseo