seo case study
DESCRIPTION
TRANSCRIPT
www.Telezent.com
By Sandeep Arora
Jill Caren's owner of website ilovephotogifts.com
Jill Caren's owner of website ilovephotogifts.com
One Person Business Gets One Person Business Gets
Case Study
Top RankingTop Ranking
© 2009 www.telezent.com
Unique Photo GiftsUnique Photo Gifts
www.ilovephotogifts.comwww.ilovephotogifts.com
Search on Google for Unique Photo Gifts
© 2009 www.telezent.com
ilovephotogifts.com is Jill Caren's website. Caren runs ilovephotogifts.com is Jill Caren's website. Caren runs Marlboro (N.J) based Expression photo design.Marlboro (N.J) based Expression photo design.
www.ilovephotogifts.com
© 2009 www.telezent.com
Jill Caren’s Story
Caren’s previous website used to get buried in search results.Caren’s previous website used to get buried in search results.
Unique Photo Gifts
Caren’s Website
Caren took an SEO class online and decided to redo her site.Caren took an SEO class online and decided to redo her site.
© 2009 www.telezent.com
The Title Sells the Books
• Title’s are easy to Overlook, but they are important toTitle’s are easy to Overlook, but they are important to Search Engines.Search Engines.• The Title should give as much details as possible aboutThe Title should give as much details as possible about what you sell.what you sell.• Caren used Keywords in Titles.Caren used Keywords in Titles.© 2009 www.telezent.com
KeywordKeyword Company NameCompany Name
TitleTitle
© 2009 www.telezent.com
The Title Sells the Books
Your URL should specify exactly what you cell.
URL should tell your story URL must have Keywords
Caren changed her Domain Name.Caren changed her Domain Name.
Old Domain:- www.expressionspb.com
New Domain:- www.ilovephotogifts.com
© 2009 www.telezent.com
There is something in a Domain Name
BlogBlog SIGN UP FOR OUR NEWSLETTERSIGN UP FOR OUR NEWSLETTER
Fresh Content Fresh Content IdeasIdeas
ClearanceClearanceWeekly SpecialsWeekly SpecialsNew ProductsNew Products
© 2009 www.telezent.com
Search Engines wants to see fresh content
Trumpet your products but not too often
• Another place for caren to include keywords for her products.Another place for caren to include keywords for her products.• Be careful- Do not overload keywords.Be careful- Do not overload keywords.© 2009 www.telezent.com
Search Engines and Pictures• Write a description for every product as Search Engines cannot see pictures and videos.• Caren writes the description herself rather than using manufacture’s description.
• Write custom descriptionsWrite custom descriptions• Search Engines might Search Engines might penalize for duplicate content.penalize for duplicate content.
© 2009 www.telezent.com
Charts a course for the Bots
• Search Engines use software called Bots to Search your site.• Add a site map to help the bots discover all your content.
© 2009 www.telezent.com
© 2009 www.telezent.com
Hire Us
Content CreationInteractive FlashGraphics
Search Engine Optimization
Website DevelopmentBlog Setup and Customization.
Contact us at [email protected]
Social Media Optimization
© 2009 www.telezent.com
We are passionate to make you successful.
• Nagpur, is centrally located in India.• Is the fastest growing Tier III city.• Has 35 Engineering Colleges.• Low cost to do business.• VizEdu.com is a Telezent Blog.
• We can help you.• Attractive Prices.• Personal Service.
Individual Small Business
• Telezent will be your outsourcing partner.
Big Corporation
• Outsource your content development, SEO & SMO to us.
© 2009 www.telezent.com
Case Study
By Sandeep Arora