seo bible - all you have ever wanted to know about seo
DESCRIPTION
In this presentation, you’ll find our best practices from our several experiences. This bible does not reflect official guidelines but gives you good tips to know about SEOTRANSCRIPT
SEO Bible v1.0 All you have ever wanted to know about SEO
40 key facts
In this presenta9on, you’ll find our best prac9ces from our several experiences.
This bible does not reflect official guidelines but gives you good 9ps to know about SEO
Before reading this Bible
Reminder : good ways to increase traffic from search engines
Content
Is the strong or bold tag relevant?
Concerning content
Is the strong or bold tag relevant?
Concerning content
Yes!
Is the size of the meta descripHon unlimited?
Concerning content
Is the size of the meta descripHon unlimited?
Concerning content
No!
So, what’s the limit?
Concerning content
So, what’s the limit?
Concerning content
160 characters
Is the density of keywords important?
Concerning content
Is the density of keywords important?
Concerning content
Yes!
What’s the size limit for meta Htles?
Concerning content
What’s the size limit for meta Htles?
Concerning content
70 characters
Are the meta Htles already used by Search Engines?
Concerning content
Are the meta Htles already used by Search Engines?
Concerning content
Yes!
Is it good to share content for SEO?
Concerning content
Is it good to share content for SEO?
Concerning content
No!
BUT
Concerning content
Concerning content
Using this tag on partners’ pages is a good way to proceed to idenHfy
source of content
<meta name=’original-‐source’ content=’hIp://www.url-‐de-‐votre-‐page-‐
source.html’>
Are the Hn Htles good?
Concerning content
Are the Hn Htles good?
Concerning content
Yes!
Is it a good thing to index lisHng pages?
Concerning content
Is it a good thing to index lisHng pages?
Concerning content
No!
How can you correct this problem?
Concerning content
How can you correct this problem?
Concerning content
Using canonical tag!
Is the number of links in a same page unlimited?
Concerning content
Is the number of links in a same page unlimited?
Concerning content
No!
What’s the limit?
Concerning content
What’s the limit?
Concerning content
100 links
Technical
Concerning the technical
Is there a limit to size of Url?
Concerning the technical
Is there a limit to size of Url?
Yes
Concerning the technical
What’s the limit?
Concerning the technical
What’s the limit?
< 115 characters
Concerning the technical
Are 4XX (client error) & 5XX (server error) penalizing ?
Concerning the technical
Are 4XX (client error) & 5XX (server error) penalizing ?
Yes!
Concerning the technical
Are duplicate Htles penalizing ?
Concerning the technical
Are duplicate Htles penalizing ?
Yes!
Concerning the technical
Is the Url rewriHng a main issue?
Concerning the technical
Is the Url rewriHng a main issue?
Yes!
Concerning the technical
Shoud I use repertories in my Url?
Concerning the technical
Shoud I use repertories in my Url?
Yes! Place keywords into your URLs
Concerning the technical
Can I use dynamic URL?
Concerning the technical
Can I use dynamic URL?
No!
Concerning the technical
Should I take care of the loding Hme of my website?
Concerning the technical
Should I take care of the loding Hme of my website?
Yes!
Concerning the technical
Can Search Engine detect what is hidden by CSS ?
Concerning the technical
Can Search Engine detect what is hidden by CSS ?
Not Yet!
Concerning the technical
Is it possible to index correctly a flash website?
Concerning the technical
Is it possible to index correctly a flash website?
Newbie!
Concerning the technical
Can I index correctly my website if all pages are created from my root domain?
Concerning the technical
Can I index correctly my website if all pages are created from my root domain?
No way!
Concerning the technical
Is it a good idea to index all my search results?
Concerning the technical
Is it a good idea to index all my search results?
No! PenalHes on your domain are coming …
ReputaHon
Concerning the reputaHon
Is the number of incoming links important?
Concerning the reputaHon
Is the number of incoming links important?
Yes! but …
Concerning the reputaHon
Is the quality of incoming links vital?
Concerning the reputaHon
Is the quality of incoming links vital?
Yes!
Concerning the reputaHon
Is the Trustrank exisHng?
Concerning the reputaHon
Is the Trustrank exisHng?
Yes! ScepHc? What about the Christ?
Concerning the reputaHon
Are the link exchange interesHng for your SEO?
Concerning the reputaHon
Are the link exchange interesHng for your SEO?
No! Too easy to detect…
Concerning the reputaHon
What’s the best way to display your link on another website?
Concerning the reputaHon
What’s the best way to display your link on another website?
Picture with alt parameter, anchor and real text!
PosiHoning
Concerning the posiHoning
Shoud I select all high traffic keywords ?
Concerning the posiHoning
Shoud I select all high traffic keywords ?
No! Long tail is the way
Concerning the posiHoning
How analyze the compeHtors?
Concerning the posiHoning
How analyze the compeHtors?
1. The nomber of incoming links 2. The quality of theses links 3. Anchors 4. Density of keywords 5. Their ranking
Concerning the posiHoning
Is it a good idea to start a backlink campaign?
Concerning the posiHoning
Is it a good idea to start a backlink campaign?
Yes! But…
Concerning the posiHoning
How many links should I have per day at the beginning?
Concerning the posiHoning
How many links should I have per day at the beginning?
10 More is fantasHc!
Concerning the posiHoning
How can I increase my ranking on a keyword selecHon?
Concerning the posiHoning
How can I increase my ranking on a keyword selecHon?
WriHng original content with a high density of keywords you’ve
selected
Concerning the posiHoning
Is Google considering links from social media plateforms?
Concerning the posiHoning
Is Google considering links from social media plateforms?
Yes !
User experience
User experience
Is it important to consider the bounce rate?
User experience
Is it important to consider the bounce rate?
Yes !
User experience
Why ?
User experience
Why ?
If it is high, the user don’t find the content he’s looking for and
you can be penalized!
User experience
Does a human program to qualify content exist?
User experience
Does a human program to qualify content exist?
Yes !
User experience
Is Google storing your behaviours on its search engine?
User experience
Is Google storing your behaviours on its search engine?
Yes! And more with the google toolbar
To go further…
Damien Anfroy – 29 years old / DAWA Agency MA Usability and webdesign 2003 -‐ CANADA World Wide Product Manager Tom’s Guide & Tom’s Hardware (2006-‐2009) Founder of DAWA (since Februar 2010) Blog : hIp://blog.dawa.fr www.facebook.com/agencedawa TwiIer : @DamienAnfroy