seo basics for your business
DESCRIPTION
http://www.gloriarand.com SEO Copywriter Gloria Rand presents SEO tips and techniques to get your website to rank well on the search engines.TRANSCRIPT
![Page 1: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/1.jpg)
SEO Basics for Your Business Audio: Use your microphone and
speakers (VoIP) or call in using your telephone.
United States: +1 (484) 589-1010 Access Code: 112-226-261
Presenter: Gloria Rand SEO Copywriter
Attendees: Click Audio Setup on your control panel to make sure your speakers or headset work properly before the webinar begins
![Page 2: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/2.jpg)
How to Participate Today
• Open and close your Panel
• View, Select, and Test your audio
• Submit text questions
• Raise your hand
• Q&A addressed at the end of today’s session
• Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
![Page 3: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/3.jpg)
Former writer/producer for “Nightly Business Report” on PBS
SEO Copywriter & Social Media Consultant
Gloria Rand’s Blog named one of the Top 11 SEO Copywriting Blogs by Wordstream Internet Marketing
![Page 4: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/4.jpg)
Overview
• What is SEO and why is it necessary?
• SEO Techniques
• SEO & Social Media
• 8 Common SEO Mistakes
![Page 5: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/5.jpg)
What is SEO & why do I need it?
• Drives quality traffic to your website
![Page 6: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/6.jpg)
What is SEO & why do I need it?
• Drives quality traffic to your website
• SEO + web visitors = $ for your business
![Page 7: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/7.jpg)
SEO Techniques
• White Hat vs. Black Hat
![Page 8: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/8.jpg)
SEO Techniques
• White Hat– Keyword Research
![Page 9: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/9.jpg)
SEO Techniques
• White Hat– Keyword Research
• Google Adwords • Wordtracker.com• Competitors’ websites
![Page 10: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/10.jpg)
Google’s Wonder Wheel
![Page 11: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/11.jpg)
Related Searches
![Page 12: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/12.jpg)
SEO Techniques
• White Hat– Keyword Research – Meta Tags
![Page 13: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/13.jpg)
SEO Techniques
• White Hat– Keyword Research – Meta Tags – Write Copy for Visitors NOT Search Engines
![Page 14: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/14.jpg)
SEO Techniques
• White Hat– Keyword Research – Meta Tags – Write Copy for Visitors NOT Search Engines– Inbound links, Backlinks
![Page 15: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/15.jpg)
Inbound links
![Page 16: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/16.jpg)
Backlinks
• Professional associations
![Page 17: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/17.jpg)
Backlinks
• Professional associations
• Directories – Yahoo, DMOZ
![Page 18: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/18.jpg)
Backlinks
• Professional associations
• Directories – Yahoo, DMOZ
• Blogs
![Page 19: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/19.jpg)
Backlinks
• Professional associations
• Directories – Yahoo, DMOZ
• Blogs
• Online Press Release Sites
![Page 20: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/20.jpg)
Backlinks
• Professional associations
• Directories – Yahoo, DMOZ
• Blogs
• Online Press Release Sites
• Social Networks – Facebook, Twitter, etc.
![Page 21: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/21.jpg)
Backlinks
• Professional associations
• Directories – Yahoo, DMOZ
• Blogs
• Online Press Release Sites
• Social Networks – Facebook, Twitter, etc.
• Article directories – Ezinearticles.com
![Page 22: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/22.jpg)
SEO Techniques
• White Hat– Local Directories / Reviews
![Page 23: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/23.jpg)
SEO Techniques
• Black Hat – Keyword stuffing
![Page 24: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/24.jpg)
SEO & Social Media
![Page 25: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/25.jpg)
Google Page One Results
![Page 26: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/26.jpg)
Google Page One Results cont.
![Page 27: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/27.jpg)
![Page 28: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/28.jpg)
8 Common SEO Mistakes
1. You optimized for common, popular words
![Page 29: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/29.jpg)
8 Common SEO Mistakes
1. You optimized for common, popular words
2. Every title tag has the same keyword phrase: your company name
![Page 30: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/30.jpg)
8 Common SEO Mistakes
1. You optimized for common, popular words
2. Every title tag has the same keyword phrase: your company name
3. URL of your website has no keywords
![Page 31: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/31.jpg)
8 Common SEO Mistakes
1. You optimized for common, popular words
2. Every title tag has the same keyword phrase: your company name
3. URL of your website has no keywords
4. Your website’s heading is an image – no text
![Page 32: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/32.jpg)
8 Common SEO Mistakes
5. Your design/SEO firm “DID” SEO & you are ranking #1 on Google
![Page 33: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/33.jpg)
8 Common SEO Mistakes
5. Your design/SEO firm “DID” SEO & you are ranking #1 on Google
6. Your SEO firm promised you’d be in 1000s of search engines
![Page 34: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/34.jpg)
8 Common SEO Mistakes
5. Your design/SEO firm “DID” SEO & you are ranking #1 on Google
6. Your SEO firm promised you’d be in 1000s of search engines
7. You did SEO after your website was built
![Page 35: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/35.jpg)
8 Common SEO Mistakes
5. Your design/SEO firm “DID” SEO & you are ranking #1 on Google
6. Your SEO firm promised you’d be in 1000s of search engines
7. You did SEO after your website was built
8. Your website was built entirely in flash
![Page 36: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/36.jpg)
Summary
• SEO helps you attract high quality & quantity web traffic
• Best Practices
• Avoid Common Mistakes
• Optimize Social Media Presence
![Page 37: SEO Basics for Your Business](https://reader035.vdocuments.mx/reader035/viewer/2022070315/55536637b4c905031f8b5223/html5/thumbnails/37.jpg)
Questions? Ask Gloria!
Gloria RandSEO Copywriterhttp://www.gloriarand.com
[email protected]: GloriaRandCopywriterTwitter: @GloriaRandBlog: gloriarand.wordpress.com