seo basics
DESCRIPTION
Will Hanke covers the basics of SEO in his session at the 2009 MarketSTL ConferenceTRANSCRIPT
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Will Hanke
What is SEO and How Can it Help My Business?
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WhereIsMyBusiness.com
What is SEO?
The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors.
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WhereIsMyBusiness.com
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WhereIsMyBusiness.com
First, Some Search FactsSearches a day (Jan 2009):
Google 641 MillionYahoo 130 MillionMSN 82 Million
Search is now the number one way peoplewill find your product/service/website.
Search is the most productive form of advertising – and it’s trackable.
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The Two Main Facets of SEOOnsite Optimization
Offsite Optimization
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Onsite Optimization: Keywords
What keywords do your customers use to find you?
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WhereIsMyBusiness.com
Content is King
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Optimizing The Customer Experience
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Offsite Optimization – Links, Community and Social Media
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Offsite Optimization - Backlinks
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Community / Social Media
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OK, How Can SEO Help My Business?
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Measuring Your Results - Analytics
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Track Website-Specific Calls
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WhereIsMyBusiness.com
How Do I Get the Search Engines’ Attention?
Provide quality content – OFTEN!Update over time, consistentlyBuild keyword-targeted links
DirectoriesArticles
Provide quality content (did I mention that?)(By the way, expect 6+ weeks to start seeing
any of your changes being indexed)
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Thank You for Coming Today!Will Hanke, Lighthouse Technologies
Website: WhereIsMyBusiness.comPhone: 314-496-8665
Email: [email protected]
Interested in hiring me or just want free tips?
WillHanke.com