seo audits for dfwsem state of search

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evolvedigitallabs.com @evolvedigitally @derekmabie SEO Audits DFWSEW November 12, 2012

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Here is a presentation given by Derek Mabie at the State of Search given

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Page 1: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

SEO AuditsDFWSEW

November 12, 2012

Page 2: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 3: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Typically you hear…SEO is changing.

Page 4: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Some will even say…SEO has changed.

Page 5: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 6: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

It’s getting more difficult.

Page 7: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 8: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Trust = Traffic.

Page 9: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 10: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Expectations are higher.

Page 11: SEO Audits for DFWSEM State of Search

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Even the boss knows.

Page 12: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Margin of error.

Page 13: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Why an Audit?

What is it worth?

Page 14: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Data

Ideas

Minimize Risk

Action

Direction

ROI

Page 15: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Keys to success?

Page 16: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

1. ROI 2. Action 3. Direction

Page 17: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

How do you execute?

Page 18: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

evolvedigitallabs.com/seo-audit-checklist

Page 19: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

On-Site.

Page 20: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 21: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 22: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 23: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Competition.

Page 24: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 25: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

vs.

Page 26: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Keywords.

Page 27: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 28: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Page 29: SEO Audits for DFWSEM State of Search

evolvedigitallabs.com @evolvedigitally@derekmabie

Thank You, Dallas.

Tweet me, @derekmabie.