seo and mobile friendliness

9
SEO and Mobile Friendliness Together at last…

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Page 1: SEO and Mobile Friendliness

SEO and Mobile Friendliness

Together at last…

Page 2: SEO and Mobile Friendliness

Let’s Start with the Basics...• What is SEO?• the process of affecting the visibility of a website or a web page in a search

engine's unpaid results.

• What is Responsive?• an approach to web design aimed at crafting sites to provide an optimal

viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

(Thanks to Wikipedia for these incredibly precise definitions.)

Page 3: SEO and Mobile Friendliness

Two Worlds Apart• SEO is used to help people find your website through search engine

searches; responsive design helps your website be viewed on a smaller screen, such as on your smartphone (or iPhone for...you people)• There were not many occurrences where the design/development of

your website and its ability to show up on search rankings (mobile or otherwise) would intersect• And then came….

Page 4: SEO and Mobile Friendliness

MOBILE-GEDDON!!!

Page 5: SEO and Mobile Friendliness

What is Mobile-Geddon?• Google announced an update to its algorithm that would affect

mobile search rankings• It would use “Mobile Friendliness” as a ranking factor• Simply put, if your website isn’t mobile friendly, it would drop on

search rankings if being searched for on a mobile device• Starting on April 21st of this year, the algorithm went into effect

Page 6: SEO and Mobile Friendliness

Why The Change?• Mary Meeker, an analyst at

Kleiner Perkins Caufield Byers, predicted in 2008 that "Mobile to overtake fixed Internet access by 2014"• comScore co-founder Gian

Fulgoni said in January that 52% of time spent on Internet is done on a mobile device

Page 7: SEO and Mobile Friendliness

Shut Up and Take My Money!• Online shopping done a lot on mobile; in 2014, 150 million people

used a mobile device to research, browse, or compare products• More than half of those who did some form of shopping on mobile

made a purchase• Big for local business as well; 2013 Google study showed that 50% of

consumers who conducted a smartphone search for a local store visited that store within 24 hours

Page 8: SEO and Mobile Friendliness

How Does WordPress Help?• WordPress has many themes that have mobile-first code already

created by awesome people that you can simply apply to your blog or website• (If you look hard enough, you can find quite a few of them for free!!)• For the SEO side, there are great plugins that can help, but the

absolute standard is WordPress SEO by Yoast

Page 9: SEO and Mobile Friendliness

Questions?