seo and competitive intelligence: how to gain competitive advantage in three easy steps
DESCRIPTION
In this presentation you will find three easy and actionable steps to take in order to outperform your competitors on search engines.TRANSCRIPT
SEO Competitive Analysis: How to Gain Competitive Advantage in Three Easy Steps
Introduction
Slingshot study
What can you do to beat your competitors and get the best position in the search results?
Step 1: Identify your search engine competitors
In order to identify your search engine competitors you may:
Manually type the keywords that you want to rank for or use KeywordSpy
About KeywordSpy
KeywordSpy screenshot
Step 2: Dive deep into their websites
In this step you may examine:
Title and heading tags
Screaming Frog SEO Spider screenshot
Page speed
Google PageSpeed Insights screenshot
Current services
Built With screenshot
Step 3: Analyze their backlinks
By analyzing the backlinks of your competitors you are able to:
Discover link building opportunities and other benefits
Discover partners for guest blogging and other cross-marketing activities
Useful tools for finding backlinks: Ahrefs
Open Site Explorer
Thank you!
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