seo 101 presentation
DESCRIPTION
Essential SEO Ingredients to get your site noticed by the search engines.TRANSCRIPT
![Page 1: Seo 101 presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051107/53f9de2f8d7f72b82e8b4c5a/html5/thumbnails/1.jpg)
Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Beth KahlichDigital Marketing Consultant & TrainerPresident - Dallas Search Engine Academy
SEOTrainingDallas.com
www.facebook.com/SEOTrainingDallas
@BethKahlich
Next Class August 25-29
![Page 2: Seo 101 presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051107/53f9de2f8d7f72b82e8b4c5a/html5/thumbnails/2.jpg)
Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
SEO 101Search Engine Optimization Basics
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Search Engines
• Looking at all the information on the web• Categorizing it• Providing the best answers to people when
they search
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Organic Search
ORGANIC
PAID
SERPSearch Engine Results Page
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Web Site vs. Web Presence
• SEO is not just about your own website• You have a “web presence”– Listings on other sites (like BBB)– Social Media Profiles– Videos– Reviews
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Organic Search Algorithm • The “recipe” used by the search engines to
determine the relevancy of web content – and match it to the searcher’s intent when they are entering a search query
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Algorithm Updated Constantly
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Web Presence Needs the Ingredients
Words On-Page Optimization Links Quality
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Words Matter
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Start with Keyword Research
• Online tools available like the Google Keyword Planner Tool https://adwords.google.com/ko/KeywordPlanner/Home
• Huge creative component– think about how your ideal customer looks for
your business– what questions do customers ask– very, very specific topics related to your business
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Be Very SpecificThe Dreaded “Services Page”
One page that lists all your services
Have additional pages that focus on each specific service that you offeror each specific product
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Be Specific
• Example – separate pages!– Shrub trimming– Bed weeding– Spring lawn scalping– Leaf removal
– One page per very specific idea
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
SEOs are Smart
• They said:“We can put words on a site to get it to rank higher” Good short term results
• Google’s response:Panda Update to the AlgorithmPenalizes poorly written, keyword-stuffed text
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Google’s Response in 2013
• Hummingbird– Less focus on specific keywords– More focus on themes of web pages– Quality words matter even more
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
On Page Optimization
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
On-Page Optimization
• Make sure that the search engines can quickly tell what your page is about!
• Make it super easy for them to read it – example: no text imbedded in images
• Some of these are visible to the human reader, some of them are in the code of the website (HTML)– if you are using a good CMS – this is easier
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
The “Perfect” PageKeywords: social media marketing
URL: www.mybrand.com/socialmedia
Title Tag: Use Social Media Marketing to promote your business
Meta Description: Find out how you can use Twitter, YouTube, and Facebook to generate business leads.
Meta Keywords: social media marketing, twitter, facebook, youtube
70 characters
156 characters
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Links Matter!
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Website AHome Page
Page 2
Page 3
Website BHome Page
Page 1 Page 3
Page 2Page 1
External LinksInternal Links
Internal Links and External Links
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Internal Links Matter
• Links within your own website are important
• Link from your blog posts to other related pages/articles
• Link to new pages from your home page– Allows the search engines to find new pages
quickly
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
External Links Matter• Links from other websites to your website
“can” help with your ranking
• SEOs are Smart! They said:“We can build lots of links to your website” Good short term results
• Google’s Response:Penguin Update to AlgorithmPenalizes sites with “bad” links
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
“Bad” Links• Lots of links from websites that are not
relevant to your area of business• Links that look like they are manipulative
– you can tell, just doesn’t look right• Majority the link text (anchor text) the same
or similar keywords• More links with keyword than with your brand
name
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Link Building Today
• Goal is to encourage quality links
• Quantity is less important that quality, but together they have the biggest impact
• Goal – create great, sharable information on your site that people NATURALLY want to share
• Reality – Getting external links is hard workvery competitive market…
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Quality of Your Website Presence
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Quality in Google’s Eyes
• Sites with lots of fresh new content• Sites with growing numbers of links• Quality User Experience – Google sees who
people interact with your site• Quality Content – that’s useful that people
want to share
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Lots of Fresh New Content
• Web Pages• Articles• Blog Posts• Videos• FAQs• Social Media
Posts and Interactions
include these in a Content Plan
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Growing Number of Links
• NATURAL growth
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Quality User Experience
courtesy ofwww.WebPagesThatSuck.com
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Quality Content People Want to Share
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Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Ingredients for Good SEO
Words On-Page OptimizationLinks Quality
these are being refined all the time
have good content supported by theingredients!
![Page 31: Seo 101 presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051107/53f9de2f8d7f72b82e8b4c5a/html5/thumbnails/31.jpg)
Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich
Beth KahlichDigital Marketing Consultant & TrainerPresident - Dallas Search Engine Academy
SEOTrainingDallas.com
www.facebook.com/SEOTrainingDallas
@BethKahlich
Next Class August 25-29