Sentinel Report

Sentinel Report Q4 2016 by Globant

Special Edition

Welcome to Globant’s Sentinel Report

The Sentinel Report is one of Globant’s initiatives to stay relevant through a consolidation of metrics, statements, market trends, insights, and industry updates on consumer behavior from all over the world.

This is a special edition that analyzes the insights and trends shared during ConVerge 2016 held in San Francisco for Globant’s customers and partners.

This information is meant to inspire new thoughts and trigger new conversations about products, ideas, and opportunities in an effort to help us be more creative and innovative in our solutions.

Observation and action are at the core of any sustainable strategy and we believe that this is a great way to create a positive habit.

We encourage you to share this information with your colleagues and to deepen your understanding of the ideas and insights that we present here.

Take a look and enjoy!

There is a new vision to design sustainable strategies for digital journeys

A new way of thinking about how brands should interact with consumers and how we should design new strategies

focused on relevancy.

Digital natives expect seamless channels, convergence and relevance. Omnichannel is not enough anymore. Let’s do Omnirelevance

MARTIN MIGOYA, Globant CEO and co-founder kicking off ConVerge 2016

“”

MEGA TRENDSConVerge 2016

Transforming Traditional Business: improving experiences

Jayram “Bala” Balachander from K12, Jason Zachariah from Kindred Healthcare, Mark Hedstrom from Movember Foundation & Andres Angelani from Globant.

EVERYONE CAN AND SHOULD EMBRACE DIGITAL JOURNEYS

1. Emotional connections are drivers in a successful digital transformation, for example in the healthcare industry, patients and families demand transparency and emotional connection rather than just transactions.

2. Digital services and technology come to traditional industries to act as enablers in humanizing services and enriching communications.

3. Most traditional industries need to tackle transformation balancing existing technology, their users needs and applicable regulations. As a consequence typically the speed to incorporate new technology is reduced. In the education industry, for instance, one should not start experimenting and introducing every new technology in the market, since it may tamper with future generations.

4. When designing experiences, simplicity is key.

KEY TAKEAWAYS

“We should choose to achieve digital maturity overall, a digital maturity path, rather than launching things out

there just for the sake of it” Andres Angelani, Globant

Under Armour managed to go from a traditional athletic apparel company to a digital brand that enables their customers to not only wear their garments but also have a platform to track, analyze and share personal health data right from their smartphones.This was achieved by leveraging existing companies that had already developed the required technology, allowing Under Armour to reduce the time it would have taken them to build such an ecosystem from scratch.

Source: https://www.underarmour.com/en-us/ua-record

Early December Amazon introduced Amazon GO, an innovative look at how the retail industry works. The goal behind this new type of convenience stores is to change the experience into a cashierless one, thus making the shopping trip a much simpler and faster one. There are of course details about how Amazon will manage these that are yet to be disclosed, but the the world is watching.

Source:https://www.amazon.com/b?node=16008589011

Starbucks was able to execute an excellent digital transformation. Starbucks COO Kevin Johnson perhaps sums it up best: “Where others are attempting to build a mobile app, Starbucks has built an end-to-end consumer platform anchored around loyalty.” The company’s main innovation is their Mobile Order and Pay app. This is fundamentally a customer-first strategy, as it addresses the basic wants of the consumer: convenience, line avoidance, and so forth.

Source: https://www.starbucks.com/coffeehouse/mobile-apps

Non-digital transformations Under Armour Connected Fitness A customer-centric approach

TRANSFORMING BUSINESS EXAMPLES

Ring ZERO

Reboot of wearable ring that allows

gesture control of smart devices

Demonstrated at SXSW 2015, Ring ZERO is a

smart ring that allows the wearer gesture

control of almost any smart device. Devices

are paired to the Ring, and controlled by

drawing designated shapes with the

ring-bearing finger, such as an envelope for

email. Ring ZERO is a new iteration of the

first-generation Ring, launched in 2014, which

was criticized for poor usability. Makers

Logbar say Ring ZERO improves on gesture

recognition accuracy by 300% over its

predecessor.

http://logbar.jp/ring/en

Building a compelling airline experience

Lauren Woods from Southwest Airlines, Eli Senerman from Latam Airlines and Danny Kuperstein from Globant.

PERSONALIZATION: MOVING TOWARDS ONE TO ONE.

1. There is a much bigger field to explore in how to turn around the bad mood of passengers when interacting with airport policies and services. Airlines need to think on how to use the devices in the passenger's hands to provide experiences that can make those moments better, exciting and with less friction.

2. Experiment, experiment, experiment. No one really knows their customers. The key is to try as many things as possible with the smallest investment in the fastest time possible to learn as much as we can. Then make the decisions in order to build a holistic multi channel customer experience that adds real value to the customers.

3. There’s a constant context change in customer journeys and it's key to maintaining relevancy in every interaction. There needs to be alignment within the touchpoints.

4. Cultural and organizational mindshift within airlines will happen once Digital and IT are not thought as two different things. The airline industry is not getting fast enough to this notion. Every department or business unit should think and use digital as an enabler.

5. The evolution of personalization to a one to one level is on the table. Airlines are not yet there but are working on both micro and macro levels.

KEY TAKEAWAYS

“Within 5 or 10 years from now every single company will be a technology company. IT as a separate department won’t exist anymore.”

Eli Senerman, Latam Airlines.

At Copenhagen Airport, sensor-based predictive modeling is used to measure the passenger flow and waiting times, allowing the airport to allocate staff and optimize every inch of the terminal based on the number of people in one area at any given time. Finavia has also announced that it will be the first airport to track passengers via their smartphones throughout the entire airport journey, from the car park to the departure gate, both to manage queues and to create new commercial opportunities through the ability to interact with passengers based on their location.

Source:http://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-in-the-airline-industry/

Alaska Airlines (via Jenn) uses enhanced conversational avatars online, to interact with customers, answer questions, and assist with the booking process.When a traveller interacts with these digital assistants, the Artificial Intelligence (AI) programming uses sophisticated algorithms to learn from data input and become better at predicting the end user’s needs.

Source:http://www.igt.in/blog/connected-travel-digitally-transformed-airlines

Qantas, which has launched Qview, a digital experience for premium passengers that is enabled by synchronizing electronic devices with the digital displays in lounges. If a passenger is reading a news story on their tablet, for example, it can also be displayed on the digital screen in the lounge, alongside real-time gate and boarding information, meaning all the information they need can be found in one place. LAX is offering a digital, multi-sensory experience in the Bradley West Terminal, which allows passengers to interact with the infrastructure using smartphones and tablets.Source:http://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-in-the-airline-industry/

Profiling behavior with analyticsData-driven communications with travellers

Predictive modeling for traffic flowTracking passengers throughout the airport

Digital DisplayInteraction with airport surroundings

BUILDING DIGITAL SERVICES FOR AIRLINE INDUSTRY EXAMPLES

Transforming Big Data into personalized experiencesMarco Bressan, Chief Data Scientist at BBVA, chats with Guibert Englebienne, CTO at Globant

DATA CAN CONTINUE OPENING NEW AND EXCITING DOORS

1. In some cases it is important to buy credibility for a massive transformation/journey by starting with a small set of tangible projects that show value in a clear way.

2. When doing a core transformation, it is not only the execution of the IT projects themselves that needs to be tackled but a broader education and cultural change within the organizations to guarantee proper alignment.

3. Today, banks are underutilizing data.

4. Banks can leverage data from small and medium businesses and enterprises to build new products and change the way banks interact with enterprises and individual clients.

5. New talent brought in organization to drive innovation should be centralized.

6. Data works in two ways: enabling better decisions and eliminating clutter to allow better focus on decision making.

7. True Artificial Intelligence in the banking industry goes beyond conversational intelligence (chat bots) to a comprehensive view of a customer including risk assessment.

8. Organizations should think of themselves as software development companies and not segregate between technology and business.

9. BBVA believes in teaming up design and data analysis to create seamless experiences.

KEY TAKEAWAYS

“The analysts within organizations are used to being a service. Now, in the digital world, they are an integral part in product development.”

Marco Bressan, BBVA

Upside Advisor, acquired by Envestnet helps registered investment advisors beat the “robo-advisors” by leveraging technology and algorithms to advise, manage, and service clients who want next-generation investment services. The company’s fully-automated, white-labeled managed account platform provides advisors with paperless account opening, portfolio selection, automated trading and rebalancing, client and advisor portals, and practice analytics. The system is highly configurable, enabling an efficient transition from digital to fully-advised service as investors financial needs become more complexSource:http://www.envestnet.com/press/envestnet-acquires-upside

Kasisto matches state-of-the-art UX with data-driven artificial intelligence to give customers a human-like interaction experience. KAI Banking is conversational AI with deep financial knowledge. As a platform, it understands banking inside and out. From mundane requests to complicated tasks, banking is as easy and natural as sending a text, whether it’s on a bank’s mobile app or Facebook Messenger, SMS, or Slack.

Source:http://kasisto.com/

New York based Dataminr is a leading real-time information discovery company. Employing machine learning algorithms, it transforms real-time data from Twitter and other public sources into actionable signals, identifying the most relevant information in real time for clients in the financial sector. Another startup, Social Alpha, is using a similar approach while focusing on the portfolio stock investment segment.

Source:http://thinkbigdata.in/how-machine-learning-is-defining-fintech/

KAI BankingData driven AI for User Experience

Advisor NowPersonalized experiences in Portfolio Management

Information DiscoveryTransforming Big Data into Actionable Insights

TRANSFORMING BIG DATA INTO PERSONALIZED EXPERIENCES EXAMPLES

Immersive Experiences: Changing Media Industry

Remo Gettini from Dreamworks, Adam Balest from Fandango, Alfonso Amat from Iamat & Josh Constine from TechCrunch

KEY TAKEAWAYS

IMMERSIVE REALITIES MAKE DIGITAL JOURNEYS STAND OUT

1. Virtual Reality (VR) as a platform is at a pretty solid status. However, the ecosystem needed for that, such as business cases and content, is yet to reach that level.

2. Augmented Reality (AR) and Mixed Reality (MR) while not being as solid as VR, are still growing but show a huge potential.

3. AR is a good choice when it comes to trainings, while MR is the same with enhancing manufacturing processes.

4. When setting a team is important to put together a full VR/AR rig and truly experience what is currently available to use it as inspiration.

5. VR experiences for the entertainment industry will allow changing from a heavily scripted single experience to tailored experiences that differ from user to user.

6. As with most new technologies, experiences born to the technology are much more compelling than those adjusted to work on it. But there are ethical issues that need to be addressed when it comes to VR before it can be massively launched, such as the impact on kids playing isolated for hours on end.

7. Immersive media is a philosophy of product design that enables emotional resonance.

8. Immersive is not just being in the headset but also social - example uber feed and the tailoring of experiences to the time the user will be there.

“The technology is 25% of what makes Virtual reality successful, the remaining 75% is the business model around

it, the availability of the content and how the rest of the industry embraces it.”

Remo Gettini, Dreamworks

SnowWorldVirtual Reality Changes Perceptions of Pain

SnowWorld is a VR game which transports the patient through an icy canyon filled with snowball hurling snowmen, flocks of squawking penguins, woolly mammoths and other surprises. Patients are drawn in, throwing their own snowballs as they fly through the gently falling snow. Clinical trials show dramatic reductions in pain when treating wound care, plus patients report feeling less anxious when they have VR to help them through the painful procedure.

Source: http://www.firsthand.com/portfolio/pain.html

Immersion without a headsetCreating immersive experiences beyond the gear

Uber has launched Uber Feed, drastically changing the ride by having a set of experiences and information that are catered to the passenger while they’re in the car. Home automation services such as Amazon Echo and Google Home have transformed the living room into an immersive technology zone where many aspects of the home can be controlled via voice commands.

Source: https://www.wired.com/2016/11/radical-redesign-makes-uber-feed-center-ride/ www.amazon.com/echo https://madeby.google.com/home/

IMMERSIVE EXPERIENCES EXAMPLES

Design and PrototypingExperimenting with emerging technologies

Airbus has started to use AR as part of the design phase of their cockpits, allowing for cost savings. They also leverage VR in prototyping on training and assembly during manufacturing processes and flight tests while AR feeds the information on the headset of a worker using algorithmic assessment. They have a module that can display workparts being designed using 3D allowing employees to visualize with an Oculus Rift or HTC how they will look in reality when finished.

Source: https://www.youtube.com/watch?v=FJHofVNyMDM&index=6&list=PLWWBZaul8AhwggpcBdxSSnksS-anDQDn8

Fireside Chat: Andy Maguire

Andy Maguire, COO at HSBC, chats with Martin Migoya, CEO at Globant.

KEY TAKEAWAYS

1. The banking industry needs to better leverage technology and reduce the friction when dealing with customers. This will, in turn, reduce overall operating costs drastically.

2. Banking is not about being sexy or exciting, it’s about making it easy and frictionless.

3. Human psychology is different and needs services for their different emotions, and technology should not only be about a product, but also about understanding human emotional needs and serve that instead of making just a clever product.

4. It makes more sense for the industry to continue to focus on the previous generation vs millenials for the time being as they have control of the money.

5. Fintechs are a successful model as long as they continue to service multiple enterprises rather than being owned by a single one.

6. The risk banks face with Fintechs is not the appearance of a full-offering competition with better service but rather crumbling because of losing smaller pieces to different players.

DO NOT THINK SEXY, THINK FRICTIONLESS

“In 2030, baby boomers in the US, will still have more money than every other segment by demographics. And three years after that, millennials will overturn that.”

Andy Maguire, HSBC

Goldman Sachs supports Symphony, which develops a secure way for sell-side and buy-side firms to collaborate while staying compliant. BBVA Compass has teamed up with OnDeck to offer loans to small businesses that would not otherwise qualify for bank credit. Scotiabank’s partnership with Santander and ING to invest $135 million for a round of funding in Kabbage, an automated lending platform for small businesses. In 2012, Scotiabank also bought digital bank Tangerine to rapidly prototype and pilot innovative products and services, such as biometrics.

Source:https://letstalkpayments.com/fintech-and-traditional-banks-a-beginning-of-a-beautiful-friendship/https://www.trulioo.com/blog/fintech-banks-regulators-collaboration-key/

mBank focuses on simplifying complicated data from existing sources such as transaction histories to provide the data to the customer in a useful and personalized way. This personal finance management (PFM) interface combines forecasting and analytics with search engine capability, allowing users to locate transactions by category, size, or other factors. A targeted incentive program allows clients to access discounts at retail partners, where the bank has negotiated special deals and customers are alerted to these discounts based on their location delivered through real-time personalization.

Source:The Future Proof Digital Banking: Results and analysis of IDC’s 2016 Worldwide Banking Survey on Digital Transformation

Bank Leumi USA replaced its legacy technology platform with FIS banking and payments solutions, including core processing, branch, digital and mobile banking, compliance, risk and back-office systems. The newly implemented FIS core platform provides client onboarding improvements, tighter integration between Bank Leumi’s private and commercial banks, and a new CRM platform to better enable cross and upsell. The upgrade went live in May and the bank sunset its legacy core platform the next day. Banks are sorting out the complexities of processing systems created by the multitude of bank mergers.

Digital Experience in BankAnalyzing trends to anticipate customers’ needs.

Collaboration with FintechIncreasing partnerships of banks and fintech

Core Banking SystemBanking meets Digital Innovation

FIRESIDE CHAT EXAMPLES

Source:http://www.fisglobal.com/About-Us/Media-Room/News-Releases/2016/FIS-Leads-Technology-Transformation-with-Bank-Leumi-USA

Looking Forward

Miguel San Martin from NASA, Alexandre Godin from Airbus Group and Kirk Laughlin from Nearshore Americas.

DON’T WASTE TIME AND MONEY: PROTOTYPE, TEST AND LEARN.

1. Sometimes it is a specific need what drives innovation. But other times our customer (whoever that is) cannot realize a need, and it ‘s the selling of that idea the main driver to achieve innovation.

2. Emerging tech: Not only is the discovery of disruptive technology to bring into business but also how to inject it in an existing organization, product or service.

3. Breaking Silos: the key is to build multidisciplinary teams as a starting point. But as important as the coverage of all the disciplines needed, is the space for external socialization to open communication flows to be applied on multiple scenarios within a project or mission.

4. Heritage Software: Both Nasa and Airbus highlight the importance of reutilization of good and successful software not only created within the companies but also external developments that bring value and enhance collaboration.

5. Early Prototyping: It is essential and necessary to start to move towards the right direction, as through trials and testing, learning evolves, and so do the solutions.

6. FUN FACT: “Despite hanging at the edge, it looks like Pluto is pretty much alive.” Miguel San Martin, NASA

KEY TAKEAWAYS

“When there is a problem you might not get to the solution without actually going through a certain path, you cannot make big intellectual jumps. You have to go through the intellectual journey, make your mistakes and take the time.”

Miguel San Martin, NASA

Through a combination of innovative design and leading-edge technology, NASA’s Sustainability Base generates all the power it needs to operate and uses 90 percent less potable (drinking) water than a traditional building of comparable size. Designed to capitalize on the natural resources of its location and blend seamlessly with their contextual environment and culture. It also generates a considerable amount of its own renewable power. The materials used to build and furnish it were locally procured and include recycled elements.

Source:https://www.nasa.gov/externalflash/sustainability-base/508.html

In NASA, it has been a success to bring interdisciplinary individuals and create different teams for specific aspects of a mission for example what they call “7 min of terror “ or Landing. 99% of success is not enough so they create teams with different profiles and leverage the socialization aspects within the group. The flow of information happens and ideas start to shape in collaboration, and the same pattern is used for other phases, hence breaking the pattern of silos. Airbus uses it’s awarded SPRINT method which tasks teams with developing new ideas and solutions in a condensed time period (100 days).

Source:https://www.youtube.com/watch?v=FJHofVNyMDM&index=6&t=1571s&list=PLWWBZaul8AhwggpcBdxSSnksS-anDQDn8

Google's efforts in VR are aimed at bringing down the cost of this pricey technology by developing a suite of VR products that will be a very large future revenue stream for it in the entertainment industry. Google recently unveiled Daydream, its Android-based mobile VR platform and headset design, which will roll out to Daydream-ready phones in the fall. It's also working on developing AR products. Other notable publicly traded players include Sony and Facebook, which was an early mover in this space through acquisition of VR-headset maker Oculus VR.

Source:http://www.fool.com/investing/2016/06/25/google-billionaire-7-game-changing-tech-innovation.aspx

Google DayDreamDemocratizing VR

Sustainability BaseBuilding Sustainable Workspace

Breaking SilosSocialization Matters

LOOKING FORWARD EXAMPLES

Take a look at some extra insights from other verticals

Government as a Service: citizen-centric tech approach

Tom Loosemore from Public Digital (UK Gov.), Jeremy Goldberg from SF Government, Chris Averill from Globant and Nathan Shedroff from CCA.

FIRST TRANSFORM THE MINDSET WITHIN THE ORGANIZATION, THEN CHANGE REALITY.

1. Show vs Tell: Citizens expect things to happen fast, which is enabled by digital services, hence government has started to take civic technology more seriously. Also, technology is the best way to save money. “Why Uber works here? It makes my life easier. The answer comes back to how do you make the life of taxpayers that much easier” Jeremy Goldberg, SF Government

2. Wastage around IT procurement should be stopped. Government should have one website with clear and simple content and features of services for citizens, including transactional services at the heart of it.

3. Organizational change: In government the key is to speak the same language: “how is this going to save money and how it will improve people’s lives”.

4. It is very important to choose projects carefully to introduce radical transformation and deeply change an organization thought process. Therefore, pick the right project with a good story to tell and make sure it has an impact.

5. Success and innovation come down to leadership, the right people and the ability to think outside the box and get things done.

6. “Do the right thing for the citizen, make sure what you make is brilliant and don’t break the law. Pretty much every rule needs to be changed, so change it.” Tom Loosemore on the right public mindset.

KEY TAKEAWAYS

“Government may be terrible at digital, but when they do it, they do it brilliantly”

Chris Averill, Globant

IT Projects for Public ServicesConnecting cities with startups to address civic challenges

Data AnalyticsSingapore Government Initiative

In Singapore, GovTech has been working on a dashboard called Pulse of the Economy where day-to-day data such as electricity consumption and public transport peak hour exits are compared. Such comparisons provide non-traditional economic indicators to supplement traditional ones like gross domestic product (GDP). For instance, if the electricity consumption and number of public transport peak hour exits at a particular industrial park both decrease over the same period of time, it is probably an indication that business activities have slowed down.

San Francisco Government started a residence program based on accelerator model, for startups around the world for 16 weeks, and works on specific issues. The startup gets resources, supply and starts co-developing solutions with the government with insights, information, mentoring and at the end of the program, the startups get to negotiate pricing and contract with government. It's open for all people who have ideas that are aligned with government needs.

Source:https://startupinresidence.org

Co-ordination of IT InvestmentsDenmark Government Initiative

Denmark’s Government established IT Projektraad to function as central IT steering group that collects data and provides reports assessing the returns on Danish government spending in the IT field. This has enabled the government to reduce unnecessary investments and has moreover fostered closer collaboration between individual government departments. The digitization agency requires government institutions to adhere to specific methodologies and guidelines when planning their IT investments and develops and shares best practices, risk evaluations and helps oversee the government’s IT project pipeline.

GOVERNMENT AS A SERVICE EXAMPLES Photo credit: NATS Press Office via Visual hunt / CC BY-NC-ND

Source:https://www.tech.gov.sg/-/media/GovTech/Media-Room/Media-Releases/2016/1007_Newly-launched-GovTech/7-Pulse-of-the-Economy-Factsheet.pdf

Source:http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/public-sector-digitization-the-trillion-dollar-challenge

Sustainable Design: powered by technology

Eve Blossom from Lulan and WE’VE, Beau Seil from Units Impact, Dawn Danby from Autodesk and Nathan Shedroff from CCA.

TEACH NEW WAYS OF DESIGNING AND ADOPT NEW PRACTICES

1. There’s a need to fix all the imbalances in the systems that surround us. Every single inflection point along the path is a person, it’s a country, it’s a community and these are the things that got left behind in our economic models.

2. Manufacturing is not sustainable as the majority of our consumer products are effectively disposable. There are better ways to design to avoid this, it’s just going back to common sense.

3. If we want to move towards a more sustainable design in the way we deal with material reality for example; we have to change what people who already have been trained think about their work in a different manner.

4. TEACH new ways of designing. Adopt new practices. It is not just about the toolset but also the mindset.

5. Cultural Sustainability: We are at the time where we WANT to see renewable energy, greener products, greener buildings SCALE. Things that are made with the health and welfare of the communities in mind.

6. It is an exciting time right now: Figure out innovative ways of doing financing in order to really jump into the sustainability game.

KEY TAKEAWAYS

“Every single investment that we make is focussed on how do we better the lives of people with low

income.” Beau Seil, Units Impact

Social EquityInfluence communities within your circle

IoTMaking cities efficient

Last year, Vodafone set up 'smart bins' in cities, which transmit data to the local council, alerting them when they need to be emptied. By only making trips when necessary, a fleet in one city cut transport emissions by 18%. In the Netherlands, public transport operators are using internet connections to share information about the driving efficiency of 1,500 bus drivers. By delivering feedback to drivers, one bus operator - Connexion - expects to improve fuel efficiency by more than 5% a year, saving over £2m.

Source:http://www.edie.net/library/How-the-Internet-of-Things-is-transforming-sustainability/6679

The Homes 4 Homes project is a simple but effective response to the problem of homelessness around the Australia, and aggregates the building industry’s purchase power to help get people off the streets. Using an innovative finance mechanism which encourages home owners to donate 0.1 per cent of their sale price to a fund, Homes 4 Homes is able to invest in social housing projects. Grocon has committed to supporting the scheme, and it has been recognized in a new Green Star ‘Social Enterprise for Affordable Housing’ Innovation Challenge.

Source:http://www.homesforhomes.com.au/

Supply Chain TransparencyConsumer demand for lower product prices

Demand from consumers for more transparent products is driving companies to continuously investigate and improve the environmental and social impacts of supply chains. Supply chain data analytics and insights can make supply chains “hyper” transparent, with organizations such as Source Intelligence leading the way. SourceMap is helping businesses capture millions of supply chain data points, apply critical metrics and view the data in new and innovative ways, allowing quick action on potential trouble spots in a supply chain.

Source:http://www.sustainablebrands.com/news_and_views/blog/nassy_avramidis/6_new_ways_tech_helping_drive_sustainability

SUSTAINABILITY ACTIONS EXAMPLES

Ring ZERO

Reboot of wearable ring that allows

gesture control of smart devices

Demonstrated at SXSW 2015, Ring ZERO is a

smart ring that allows the wearer gesture

control of almost any smart device. Devices

are paired to the Ring, and controlled by

drawing designated shapes with the

ring-bearing finger, such as an envelope for

email. Ring ZERO is a new iteration of the

first-generation Ring, launched in 2014, which

was criticized for poor usability. Makers

Logbar say Ring ZERO improves on gesture

recognition accuracy by 300% over its

predecessor.

http://logbar.jp/ring/en

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This report is intended for informational purposes only, based on information available in public domain. While the information provided has been obtained from sources believed to be reliable, neither Globant nor any of their affiliates, directors, neither officers nor agents attests to its accuracy or completeness.No representation or warranty, express or implied, is made regarding the completeness, accuracy, timeliness or suitability of any and all information and data contained within any part of the report. Globant shall in no case be liable for any direct, indirect, incidental, special, consequential or exemplary damage or loss (including, without limitation, loss of profit) which may arise or derive directly or indirectly from use of or reliance on the information contained in this report. All information contained in this report is subject to change by Globant without notice. Prior written approval of Globan is necessary to reprint or reproduce in whole or in part this report. All contents, text, images, data, information and other materials displayed, including any Globant trademarks or copyrights, are the property of Globant or the designated owner and are protected by applicable laws.